Pixel Logo Design: Create Memorable Brand Marks By Joining This Trend

Brian Bojan Dordevic
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Brian Decoded

President at Alpha Efficiency

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There are several 2024 logo trends emerging, but you may have been surprised by one: pixel logo design. That’s right; this old-school style is making a major comeback in logos and web design.

When you think of pixel art, your memory probably takes you back to 1970s digital art and arcade video games. Over the years, this style has improved and is now slowly becoming one of the most popular design trends.

However, despite the latest design software technology and tools, pixel art is still quite challenging to master. It requires a lot of skill from the designer to create an impressive pixel logo and not end up with a tacky design.

On the bright side, pixel logos are extremely eye-catching and never fail to leave a memorable impression. That’s why in this article, I’ll give you the tips my Los Angeles web design agency follows when working on high-quality pixel logo designs.

Table of Contents:
Pixel logo

3 Most Popular Types of Pixel Logo Design

Let’s begin by breaking down the logo pixel art trend into its most popular styles. As mentioned, pixel art can be difficult to master, but not impossible. Still, if you want to create designs that stand out from the competition and appeal to your audience, you must know your basis.

There are three main pixel art logo styles you can choose from. Explore them, and when working on your next logo project, make sure to select the style that better aligns with the brand personality.

Wordmark Logos: Boost Brand Recognition

Wordmark logos use the brand’s name as the base of the logo design. Also known as logotypes, this type of logo only uses letters, which means no icons, images, or emblems. They are highly simple yet effective; many worldwide famous businesses, such as Google, Facebook, and Paypal, use wordmark logos to promote their brand.

This is the most difficult logo style to nail using the pixel art trend. If you are not careful, your logo can have readability problems and turn out confusing and less memorable.

The logo is the most crucial design element for business branding; it must have an impact on users and leave a long-lasting positive impression. When working on a wordmark pixel logo, ensure it is simple, adding only the necessary elements and using a minimalist color palette. 

Wordmark logos are sharp, highly versatile, and reinforce brand identity. They may be simple, but with the right approach, pixel art can give this type of logo a fun spin and personality.

Abstract Logos: Set Your Creativity Free

Abstract pixel logo

Abstract logos consist of abstract design elements that can feature one or more geometric shapes, such as triangles, squares, or lines. You don’t aim to design a recognizable object; instead, you create a unique image that users will associate with your brand.

These types of logos allow for the highest level of creativity. Do you know which trend requires exceptional creativity? Pixel graphic design. That makes abstract logos a perfect match for pixel art logos. Since there are almost no limits to what you can design, the abstract style gives you the opportunity to create a completely unique company logo.

Some famous abstract company logos include the Pepsi, Mastercard, and Spotify logos. If you pay attention, all those logos don’t represent any real object. Still, their clients immediately recognize them and associate them with each brand whenever they see them.

While abstract pixel logos don’t leave much room to express the brand’s identity, they offer the advantage of helping companies garner immense brand recognition. For that, you must create a memorable symbol for your audience to link to your brand.

Pictorial Logos: Create An Iconic Visual Representation of Your Brand

Pictorial logo

Pictorial logos (also called brand marks or symbolic logos) are made up of graphics that represent a brand’s name, mission, values, or offerings. They are the complete opposite of abstract design, being self-explanatory and instantly recognizable.

The best pictorial logos use only images. Therefore, selecting the right symbol is fundamental, as the image will likely stand by the company its entire existence. Three of my favorite brands that use pictorial logos impeccably are Apple, Twitter, and Target.

Finding an image that represents your company can be easy; the trick is to give that design an extra bit of personality to make it work. Embracing the pixel art trend for your pictorial logo can be that extra something I’m talking about. With pixel art, you can turn any ordinary object into a unique brand logo design that makes a strong first impression and separates you from the competition.

Tips To Create Remarkable Logo Pixel Art

Since many businesses are turning to the pixel logo trend, it’s no surprise designers want to learn how to master this creative logo style.

Pixel art can turn a simple design into an unforgettable brandmark to attract more clients. However, mastering the pixel art aesthetic requires practice and dedication. You can, of course, opt for using a pixel logo maker – there are plenty of free ones available on the internet. But if you want unique and memorable results, I’d advise you to design the logo yourself.

Making logo shapes stand out – especially round shapes – using only small squares of colors can be tricky. If you want to nail this logo trend, follow these tips when working on your next pixel logo design:

Know Your Craft: Understanding Pixel Art

Pixel art is setting up as one of the hottest 2024 graphic design trends. Whether you want to create pixel websites, layouts, social media images, or logo designs, you must first gain a better understanding of this singular style.

Pixel art is a type of digital art form where designers use software to create images made out of small, square-shaped pixels. In other words, pixel art is about creating large images out of small details. Each pixel represents a single color point; designers strategically place and arrange those pixels to create unique imagery.

This trend was born in the 1970s, at digital art origins, when color palettes were limited and low-resolution was prevalent. That’s why pixel logos resemble early computer video games and graphics, evoking a feeling of nostalgia.

The limited resolution and color palette put creativity to the test. This art requires a patient and dedication level that is often missing in today’s fast-paced design world. But that extra dedication is worth it; the precise placement of pixels to create detailed images makes this style ideal for creating distinctive logo designs.

Choose The Right Style For Your Logo

The first step to creating great pixel logo designs is choosing the right style to pursue. This trend offers a wide range of styles, from simple and minimalist logos to animated logo designs with a great deal of detail.

Since the logo is the most important piece of a business branding strategy, the style you select must reflect the brand’s personality. For example, for minimalist brands, you can go with a clean wordmark pixel logo. And for innovative, savvy brands, you can opt for an abstract and intricate logo design. In the previous section, I mentioned three of the best styles for pixel logos, but feel free to explore other styles to find one that suits your project.

Add Depth And Dimension To Your Final Draft

To make your logo pixel art stand out even more, you can add depth and dimension. The best way to do that is through shading and highlights – even the tiniest details can make your design immediately pop up.

Adding shading will give your logo art the impression of depth and volume. You can achieve that by using darker shades of your design’s primary color. On the other hand, working with lighter shades of the main color to highlight certain areas of your design provides a sense of three-dimensionality.

Carefully choose your logo areas where using highlighting and shading can enhance the overall design. Always keep these techniques in tune with the mood and style of your pixel logo. You can try AI design tools to help you add volume and dimension to your logo, improving your design.

Be Mindful About Your Logo White Spaces

White or negative space can present a challenge in logo pixel art. Negative space is a powerful graphic design element that can be used to create breathing room, highlight your design, or incorporate additional ideas or elements. When working on pixel logos, finding the right balance between simplicity and filling the empty space becomes crucial to obtaining a clean design but interesting design.

By using it properly, black space tricks can make your logo stand out and engage viewers. If you feel that any area of your pixel logo looks empty or lacks details, you can use negative space creatively to add visual interest.

Implement Additional Elements (Only If Necessary)

Depending on your design goals and branding style, you may want to add additional elements to your pixel art logo. Those extra elements can be icons, symbols, graphics, or the already-mentioned negative space – anything that represents the brand’s identity and adds visual appeal.

When adding additional elements, ensure they don’t overshadow the main logo. Conversely, the extra elements should complement and empower your pixel logo design.

Final Touches: Bring Your Design To Life

Once you have the final draft of your logo, it’s time to work on the final touches. This mostly involves cutting any design elements that aren’t absolutely necessary.

Take a hard look at your design, is there something missing? You can go back to shading and highlighting, making any necessary adjustments to give life to your logo. At this step, you can also remove any added elements that don’t have a solid purpose in your design.

Colors have strong psychological associations, so remember to check the color palette. Choose colors that resonate with the brand’s message and personality and evoke the desired emotions.

Ready To Jump Into The Pixel Logo Trend?

Pixel art is quickly becoming a thing again, and it’s ready to take over the digital design landscape. The pixel style demands attention, catching the users’ eyes and leaving a memorable impression. That makes this trend ideal for logo design and branding.

It may require a little extra patience and a lot of creativity, but the end result makes it all worth it. Besides, this trend Is perfect for trying new styles, tools, and creative ideas.

Ready to try creating the perfect pixel logo design? Use this trend to deliver a logo that boosts brand recognition and lands new customers for your clients.


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