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Main Web Design Trends For 2024

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
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If we were to take a glance at the past decade, we would see web design trends evolving at a subtle and gradual pace. However, the past two years have brought enormous cultural and societal shifts that reflect upon the world of web design as well.

In May 2021, another seismic change happened. Google introduced its Page Experience update forcing web designers to put much greater emphasis on user experience if they want to keep enjoying all the benefits of the first page of Google’s search results. Elements like loading speed, interactivity, safe browsing, and visual stability will very much shape web design trends in 2024. So, to help you stay in line with the fast-paced world of web design, our web design agency in Chicago shares its forecasts on the hottest web design trends for 2024.

Dynamic content

Besides simply looking for relevant information, we as consumers want that information presented most conveniently. Among the hottest web design trends that will entertain our visual senses in 2024, one particularly stands out in terms of engagement and conversion rates – dynamic content.

Dynamic websites display content to users based on their geographic location or online behavior, such as browsing history or recent purchases. This means that the content a website shows to a user in Chicago very much differs from the content displayed to a user in Amsterdam.

Personalized recommendations can be as much as twice as effective as non-personalized ones.

Dynamic content achieves a high level of personalization and is therefore bound to persist as one of the main 2024 web design trends.

Bento Box Layouts

Bento box layouts have emerged as a standout trend for modern websites in 2024.  This layout style cleverly segments content into distinct sections or ‘boxes’ on the web page.

Known for its versatility and efficiency, the bento box design approach allows for a highly organized and visually appealing presentation of information.

Why has this design trend gained traction? The appeal lies in its blend of aesthetics and functionality. For businesses aiming to refresh their online presence, the bento box design offers a modern and sophisticated framework.

It ensures that information is easily digestible and accessible, facilitating a smoother user experience across different devices.

Glassmorphism

Glassmorphism UI is a distinctive style in web design characterized by a frosted-glass effect that gives elements a blurred, translucent appearance while allowing the background to show through. This technique employs soft, light colors for the blur effect, often paired with vivid background contrasts, creating a sense of depth and layering on the page.

Though glassmorphism has been part of the design toolkit for years, it’s set to reach new heights of popularity in 2024.

You can apply glassmorphism to a wide range of UI design elements, including backgrounds, overlays, navigation bars, and modal windows.

This versatility allows for a cohesive yet dynamic aesthetic across the user interface. By incorporating glassmorphism, you can achieve a modern UI design look that enhances engagement and makes your brand stand out.

Gradients

Gradient design, one of the hottest graphic design trends in 2024, involves the use of gradual transitions between multiple colors to create a blending effect. This technique can be applied across various elements of web design, offering a dynamic and visually appealing approach to website styling options.

You can use gradients to inject vibrancy and energy into a site, making interfaces feel more modern and engaging.

However, the key to successfully employing gradients lies in the careful selection of colors. It’s crucial to choose hues that align with the brand’s identity and the psychological impact you wish to achieve. Leveraging color psychology can guide the emotional response of users, influencing how they perceive and interact with the brand.

Interactive 3D Models

The leap in 3D graphic design allows users to actively interact with content, transforming their online journey from mere observation to active participation. The accessibility of WebGL, a JavaScript API for rendering 3D graphics, has democratized the use of interactive 3D elements, making them a feasible option for a wide range of websites.

Despite the slow momentum of virtual reality in the consumer market, the application of 3D elements in web design has seen a notable surge. E-commerce platforms are increasingly adopting ‘try before you buy’ features, allowing customers to visualize products in a three-dimensional space.

Moving toward more immersive web environments is a clear web design trend in 2024, and 3D models are one of the main pillars of this shift.

Large Headlines and Bold Typography

This 2024 web design trend leverages the power of scale and weight to make a statement, ensuring that key messages stand out immediately to users.

Large headlines act as anchors, drawing users into the content and making websites and digital platforms more inviting. Moreover, bold typography can be a critical element of brand identity, helping to establish a unique and memorable visual style.

Bold typography can convey emotion and personality, contributing significantly to the overall tone of the content. It’s a powerful tool for branding, helping to establish a unique visual identity.

Accessibility

The trend of enhanced accessibility and availability across the web will continue throughout the year 2024. In the following year, we are very likely to see the rise of virtual and augmented reality and many other features that don’t rely on keyboard or mouse-based inputs.

Though many websites have already made steps in this direction, further incorporation of this type of comprehensive design will make it much easier for physically challenged people to access information online.

Micro animations

I expect to see UI animations emerge as one of the main web design trends in 2024. Micro animations can engage users and prompt them to take desired actions while saving precious loading seconds.

Here is why designers consider micro animations as one of the hottest 2024 web design trends:

  • Micro animations capture users’ attention
  • They improve navigation
  • They deliver feedback to users

Incorporating well-designed micro animations will give your website a special flare.

Thumb navigation

Today, mobile devices account for over 53% of global online traffic. People find it easier to access information online from the palms of their hands than via PC or laptop. With so many users browsing on their handheld devices, it is easy to predict that even more attention will be dedicated to mobile-first design. This sets all kinds of obstacles for web designers. One of them is organizing menus that are packed with links. Huge makes great use of full-screen overlay menus that scale well between both desktop and handheld devices while aligning clickable elements within reach of a thumb.

An intuitive layout that is easy to navigate only with your thumb will continue to be among the hottest web design trends throughout 2024 and further on.

Dynamic scrolling

Dynamic or single-page scrolling is a web design feature that fits all of your content on one page. This minimizes the friction your website visitors may feel while browsing since they now don’t have to click to access another main pillar page. Add parallax scrolling to the mix, and you will turn your website into a magnificent storytelling tool and lead magnet.

Web design & art history does an amazing job in keeping users captivated and engaged in the narrative through a whole range of parallax scrolling techniques.

Dark mode

Numerous apps already offer this feature, and it will remain among the main web design trends in 2024. A dark mode design is a fresh alternative to the usual color template we grew accustomed to. Web designers find this color palette very helpful in highlighting content and imagery they want us to focus on. Besides giving apps a fun new vibe, the dark mode also solves many accessibility issues. A dark color palette allows users to strain their eyes less. Continuous eye strain can cause headaches and even lead to some long-term sight problems.

Here is how Facebook uses a dark color scheme to grab users’ attention.

Interactive content

It seems that we simply can’t get enough interactive content. From quizzes to polls, websites that feature tasteful and relevant interactive content will continue to encompass our attention in 2024 and years to come.

Fast-loading websites

While it was perfectly fine a few decades ago to wait 30 seconds for a website to load, this practice is unacceptable today. People now have a much shorter attention span and anything beyond 5 seconds makes them anxious. Websites that take between 2 and 3 seconds to load enjoy double the conversion rate compared to those that take 4.2 seconds. If it takes 5 or more seconds, people bounce. Increased loading time leads to poor user experience, which you must attend to as quickly as possible, especially after the Google Core Vitals update release.

Pinterest is a perfect example of how website performance can have a massive impact on the success of your business. By reducing perceived wait times by 40%, they saw an increase in both search engine traffic and sign-ups by 15%.

Optimizing for speed never goes out of fashion, and it is bound to remain one of the hottest web design trends in 2024.

Radiant optimism

A decade ago, the web was dominated by websites with purely functional interfaces. That made perfect sense at the time, since by the appearance of the first iPhone in 2007, most people were pretty unfamiliar with the internet. Back then, ease of use was web designers’ top priority.

Today, most people are familiar with digital platforms, which opens the door for experimenting with a wider array of web design solutions. Radiant colors, joyful features, experimental typography, and optimistic messaging are set to dominate the digital world in the year to come.

That joyful approach to color and experimenting with animation is pushed a step further on designers Anton and Irene’s online portfolio. Scrolling down their homepage is so much fun as images move to make way for text while every piece of content is given room to breathe.

Bold colors

Colorful minimalism and bold, bright, saturated color palettes are a perfect match and the one that will make your website stand out from the crowd of soft and neutral-colored websites from yesteryears. Furthermore, besides radiating optimism, each color sends a subliminal message to your users. So, we suggest you do a bit of research on which color communicates your brand’s values and follow one of the main web design trends for 2024.

Check how Bubly combines bold and saturated colors with a minimalistic approach.

Mindful web design

It seems like up until yesterday, our lives were like a busy street during rush hour, noisy and perfectly unpredictable. Then, all of a sudden, lockdown came, and our personal world got simpler and quieter. The world of web design was quick to mimic this shift, and we can see more areas influenced by a sense of restrained calm.

Web designers worldwide are switching to clean design choices infused with white space to let your eyes rest and content breathe. Luckily, this trend supports the requirements of Google’s latest algorithm update, so we can see it extend well into 2024. The simplicity of mindful web design allows for fast-loading websites that enjoy higher search engine rankings.

This trend is also in tune with Google’s demands for mobile-friendly websites. With such a wide array of handheld devices at our disposal, creating a website that works well on all of them presents a huge challenge for web designers. However, opting for simpler design choices makes this daunting task much easier to achieve.

Savoir Design’s website presents a great example of mindful web design.

Its controlled sharpness and abundance of white space combined with fun scrolling tricks instantly put your eyes at ease.

iOS 17 UI design choices

iOS 17 made some interesting changes in the user interface of their operating system. As you will notice, their designers also followed some of the main web design trends for 2024.

Let’s explore their choices.

One of the most notable shifts is the increased use of shadows and depth across various elements. This move away from the previously dominant flat design introduces a layer of complexity and realism to the interface, making interactions feel more engaging and intuitive.

This approach adds a sense of physicality to the digital space, bridging the gap between the user and the device.

Looking ahead, the trajectory for iOS UI design appears to be one of continued innovation and refinement. While iOS 17 has embraced shadows and depth, future updates may either further develop this approach or pivot to a new visual style, depending on user feedback and emerging design trends.

Final thoughts

This concludes our list of main web design trends for 2024. Needless to say that two major events shape future design trends and, therefore, our list: the change in society caused by the pandemic and the change in Google’s algorithms that stress the importance of creating fast websites that adapt to the range of handheld devices available today. We have also covered the necessity for inclusive web design as part of an ongoing mission to make the internet accessible to everyone.

One more thing: Our team at Alpha Efficiency has neither a crystal ball nor psychic powers. We can only make educated guesses considering current trends and what stands behind them, and take a sneak peek at the design choices of such giants as Facebook, Apple, or Microsoft. The world of web design is fast-paced and unpredictable, but that’s exactly what makes it so exciting.

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