Modern UI Design: 4 Emerging Trends You Should Keep An Eye On

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
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Every year new design trends emerge and influence how users interact with digital products. As users’ needs and expectations evolve, designers must stay up-to-date with upcoming changes to create efficient website designs. That being said, modern UI design is not an option but a must.

Knowing what is trendy isn’t enough; designers and agencies must keep an eye on what’s to come if they want to build modern designs that engage visitors.

An outdated user interface can break a website’s efficiency, scare potential customers away, and lead to poor conversion rates. Are you aware of the upcoming styles in UI and UX design? If the answer is no, I understand; keeping up with the ever-evolving web design world is never easy, but not impossible.

In this article, I will tell you about 4 modern UI design trends showing up on the horizon, so you can start applying them to your projects. My web design agency in Chicago is already implementing these UI features to anticipate users’ needs and create functional websites that make visitors take action.

Table of Contents:
Modern UI design

The Impact Of Good UI Design On A Digital Product

UI is all about creating easy-to-use interfaces that deliver an enjoyable experience for your website visitors. All that while also keeping in mind aesthetics – a proper user interface design works well and looks great. In the UI design process, designers work on all visual elements and interactions to guarantee the digital product is easy to use and aesthetically pleasing.

It is impossible to overstate how essential UI and UX design is for a business website. Enhancing your site user interface will help you attract new prospects, generate more leads, and increase conversion rates and sales. Basically, a good UI is the point of difference between an average website and a profitable digital experience.

To name just a few benefits, putting UI at the center of your website designs will:

  • Attract More Clients: The main goal of any business website is to attract new clients. An eye-catching and easy-to-use site plays a key role in achieving that goal. When a visitor reaches your website and finds a visually pleasing, intuitive interface they are more likely to explore your product and become customers.
  • Lowe Development Costs: Investing in good UI at the beginning of your development project will save you money along the way. When the initial website planning guide includes a well-thought design that is user-centered, it will minimize the need for expensive design solutions or time-consuming redesigns.
  • Create Brand Loyalty: The secret to building a loyal clientele is to keep customers satisfied and engaged. If well-crafter, your user interface design will increase repeat sales. An optimized user interface enhances user satisfaction through a clear, understandable interface. Furthermore, users love to engage with good web designs; by working toward an excellent UI, you will build an end-product clients keep returning to.
  • Competitive Advantage: A modern UI design can set you apart from the competition, especially if you are in a crowded market.

In 2024, modern UI will be all about personalization and beautiful aesthetics. We will see the rise of bento box design while dark mode and minimalist designs will continue to reign.

To achieve that contemporary style every client will be looking for, designers will use storytelling, buttonless user interfaces, the integration of artificial intelligence (AI), and custom animations, among other tools.

But trendy doesn’t always mean useful; here is a list of modern UI design tools you can use to enhance your digital product experience.

Use Animations To Lead Visitors Toward Your Desired Action

Animations in modern UI design

UI Animation can help designers create a more immersive experience for the end-users.

Designers are reinventing the use of animation in UI design, making animation serve different purposes, such as drawing attention to important information. For example, strategically placing an animation can help users click on an interface element like a button. You can also use animations to provide navigation cues and enhance the user experience.

When using animations to improve your digital product interface, you must remember the phrase “less is more.” A cluttered interface counters the principles of good UI and would just overwhelm your users.

If you are considering to include animation in your website designs, know that effective animation should:

  • Help simplify complex ideas or information.
  • Demonstrate to users how a product, element, or service can be used.
  • Make the page interface feel engaging, creative, and playful.

Conversely, animation may be counterproductive for UI if:

  • It distracts visitors from finding what they are looking for or completing your desired action.
  • Overwhelm users and make the interaction experience uncomfortable.
  • It appears too fast or too slow.

Designers should also consider the platform their end-users will see the animation. An animation may be good for a user interacting with your website on a desktop computer but prejudice UI if they are using the mobile app. And like any other design element, only use animation when you have a solid purpose for it.

AI-Powered Forms – Make Filling Out Forms Easier For Users And Land More Clients

Crafting efficient web page forms is crucial to the functionality of a website. Users have a short attention span, and any inconvenience with your online forms will cause them to leave your site without taking action.

Whether it is for customer support, lead data gathering, or a purchase form at an eCommerce site, low-performing forms always drive users away.

Optimizing your form UI design will increase the chances of web visitors filling out the forms and reaching the end of your sales funnel. One of the benefits of incorporating artificial intelligence into your web design is using this valuable tool to enhance your online forms.

By using AI-powered forms, you can:

  • Reduce Errors: AI provides real-time error detection and gives users accurate feedback so they can quickly identify and correct the issue.
  • Improve Accuracy: AI can pull user data to pre-fill or autocomplete the form fields.
  • Save Users Time: By predicting which information the user must provide next, AI will reduce the amount of time it takes for users to complete the online forms.

AI-powered forms can autofill forms with the required information, saving users time and energy and improving user experience, helping your website convert more visitors into clients.

Buttonless User Interface For A More Polished End-Product

Modern buttonless UI design

Among the exciting new UI trends, we have the arrival of Bottomless User Interfaces (BUIs). Since the beginning, user interfaces relied on buttons, icons, and interactive elements to enable user interactions with a digital product. Slowly, the game is changing; designers are learning how to use Figma for web design and creating bottomless sure interfaces.

How do BUIs work? Those interfaces rely on other interactive elements, such as motion, voice commands, or gestures, instead of the conventional buttons.

This shift is a significant departure from traditional UI design that can bring several benefits, including:

  • Clean And Minimalist Look: Without the clutter of conventional icons and buttons, buttonless UI leads to a minimalistic aesthetic, perfect for modern-looking websites. This approach also gives UI designers extra freedom to create visually appealing designs with a more polished look.
  • Accessibility And Inclusivity: Creating digital experiences all users can enjoy should be the top priority of UI designers. Today, website accessibility is also crucial for SEO rankings and avoiding legal fines. By switching buttons for gesture-based interactions or voice commands, your site will be more inclusive for individuals with disabilities, such as limited motor skills.
  • Reduced Cognitive Load: Removing icons and buttons simplifies the user interface, reducing the cognitive load. That makes it easier for visitors to focus on only one task or an important piece of content.

While this approach is still too fresh, it has the potential to revolutionize how designers build modern UI designs. So it’s worth it to at least keep this trend under your radar.

Voice-Operated Interfaces – Will They Soon Take Over?

Voice-operated user interface

We are heading into the era of voice-operated interfaces. You probably have used Google Assistant, Siri, or Alexa at some point. By 2024 it is expected that 74% of Americans between 25-49 use a voice assistant at least once a day.

Voice UI works by responding to voice commands; this modern technology supports users who want to interact with a program without using their hands.

Speech UI is especially useful for individuals with disabilities, providing them with better access and a more enjoyable user experience. This UI feature also reduces cognitive load allowing users to interact with digital products in a more natural manner.

From enhanced accessibility to allowing users to use your product when their hands are occupied, voice-operator interfaces have countless benefits. These are two examples of the best voice UI uses:

  • Voice Search: A Voice UI search bar that enables free-hand interaction between users and a digital product. This approach takes away the friction of typing, allows easier multitasking, and gives users instant access to answers or information. ECommerce stores are the leading platforms implementing this UI tech.
  • Voice Assistant: Voice assistants connect to other smartphone products, enabling users to voice-activate products that otherwise would lack voice-operated UI features.

Voice UI is experiencing rapid expansion; it’s up to you to decide if this modern UI design trend adapts to and can enhance your projects.

It’s Your Turn To Include Modern UI Trends In Your Design Projects

Modern UI design trends will give your products a sophisticated, polished look and grant you an edge over your competitors. Furthermore, every user will soon be expecting those up-and-coming design trends to be a part of the digital products they use.

I always tell my UI/UX designers at Alpha Efficiency to keep an eye on these new trends even before they go big. I give you the same advice.

If you think your web design can benefit from the multiple advantages of modern design features, I’d say go for it and get ahead of your competitors.

But I know adapting new technologies can be a challenging and complex task. There is a whole new set of tools and skills you must master to smoothly integrate modern UI into your projects. If you are stuck without knowing which step to take next, I’m happy to help you.

Schedule a call with me; let’s integrate modern UI features into your designs to create profitable websites that land new clients.


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