How To Choose The Best Minimalist Color Palette For Your Website

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

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Are you having trouble choosing a minimalist color palette for your website design?

The minimalist approach demands precision. Every color must have a purpose, and that can be intimidating. You might worry that your choices are too simple or do not convey the intended message.

I’ve been there too. But when you start applying some basic color theory principles, creating enjoyable minimalist color schemes is easier than it seems.

In this article, I’ll show you how to choose the best minimalist color palette based on your target audience and other important factors. These are tried-and-tested strategies my Los Angeles web design agency uses to create color schemes for clients’ websites.

You’ll learn how to evoke different emotions among website visitors by using powerful color combinations. You’ll find inspiration in some of the best minimalist color palettes in 2024 and be able to make confident decisions on color schemes for your upcoming minimalist web design projects.

Table of Contents:
Minimalist color palette

How Do Different Colors Affect User Perception?

Before you start creating your minimalist color palette, you must understand how different colors impact user perception. 

Colors have the power to evoke emotions, and while some of this is rooted in cultural context, their impact is largely universal.

Since ‘less is more’ is one of the main principles in minimalist graphic design, it’s clear that color choice becomes crucial for driving user action.

Let’s explore how specific colors can shape the user’s experience when used in a minimalist color palette.

White – brings a sense of space and clarity:

White color is a synonym for minimalism. You’ll see it in many modern UI designs, as white provides a sense of space and clarity.

It can create a breathable, open atmosphere on a website, making content more accessible and reducing visual strain. That’s why it’s a popular choice for backgrounds. 

Black – it can make your website look sophisticated:

Black brings an air of sophistication and elegance to your website color palette. It’s powerful and decisive, making it a popular color choice for a classy website design.

In minimalist style, you can use black for headline design, background, or as an accent color.

However, it’s important to balance black with lighter elements to avoid a heavy or oppressive feel. When used sparingly, black conveys a sense of authority and precision.

Blue – color of trust:

Blue is often considered to be a color of trust, reliability, and calmness. It’s a favorite in corporate and tech industries for this reason.

In minimalist color palettes, you can use different shades of blue to create a sense of stability and professionalism. Lighter blues can be calming and soothing, while darker blues convey strength and reliability.

Green – soothing and peaceful:

Green is versatile, symbolizing growth, freshness, and harmony. It’s an excellent choice for brands associated with health, sustainability, or tranquility. You’ll often see this color in natural graphic design.

In a minimalist color palette, green can bring a rejuvenating feel. Lighter greens can be soothing and peaceful, while darker greens suggest stability and endurance.

Red – energetic color that draws attention:

Red is a powerful color, ideal for drawing attention. It’s associated with energy, passion, and action. While there’s usually more emphasis put on red in maximalist graphic design, this color also has its place in minimalism.

In minimalist designs, you can use red to highlight key elements like calls to action.

But be cautious – too much red can be overwhelming. Used sparingly, it can add excitement and urgency to your design.

Benefits Of Using a Minimalist Color Palette In Web Design

Minimalism is one of the biggest graphic design trends 2024. Adopting a minimalist color palette in web design isn’t just a stylistic choice; it brings tangible benefits to your website’s functionality and user experience.

  • Enhanced Clarity and Focus: A minimalist palette reduces visual clutter, allowing users to focus on your content and messaging without distractions.
  • Guided User Navigation: Strategic color use can highlight critical elements like calls-to-action, guiding visitors seamlessly through your site.
  • Improved Accessibility: Fewer colors and high-contrast designs make your site more accessible to users with visual impairments, ensuring a wider audience reach.
  • Easier Brand Recognition: Consistent use of a limited color palette strengthens brand identity, making your website more memorable to visitors.
  • Versatility and Timelessness: Minimalist color schemes tend to be more timeless, ensuring your website remains stylish and relevant for longer.

4 Types Of Minimalist Color Schemes You Should Experiment With

As a web design professional, I’ve always found that experimentation is key to mastering minimalist design.

Through my journey with Alpha Efficiency, I’ve learned that different color schemes can dramatically alter the mood and effectiveness of a website. Once you get a good grasp on the basics of color theory, you can experiment with various combinations.

Here are four minimalist color schemes I encourage you to play around with:


Monochrome color scheme example

A monochrome color scheme involves various shades, tints, and tones of a single color. As gradient graphic design is rising in popularity again, you’ll notice this type of color scheme on many minimalist websites.

This scheme creates a cohesive and harmonious look. It’s ideal for emphasizing texture and shape, providing a sophisticated and elegant feel. Monochrome schemes are often used to create a clean, modern look.


Complementary color scheme example

Complementary color schemes include two colors that stand opposite of each other on the color wheel, such as blue and orange.

This scheme is great for creating high-contrast and vibrant looks. In minimalist design, using muted shades of complementary colors can add depth while maintaining simplicity and balance.


Triadic color scheme example

Triadic color schemes involve three colors that are evenly spaced and form a triangle on the color wheel, such as red, yellow, and blue.

If you want to achieve a vibrant and harmonious look, a triadic color scheme is an excellent choice. In a minimalist context, using softer tones of these colors can make your design colorful yet uncluttered, providing a playful and dynamic aesthetic.


Analogous color scheme example

Analogous color schemes use colors that are next to each other on the color wheel, creating a serene and comfortable design.

These schemes are perfect for creating a soft and subtle look. They work well in minimalist designs to create a calm and understated elegance, often used to convey a sense of tranquility and harmony.

7 Best Minimalist Color Palettes For Web Designers In 2024

Minimalist Color Palette #1: Classic Black and White

Black and white color palette
  • Black: #000000
  • White: #FFFFFF

Timeless and versatile, this palette offers a striking contrast. The first brand that comes to my mind when I think of black and white is Apple. This company often uses a black-and-white color combination to position its products as sophisticated and modern.

Black text on a white background offers maximum readability, while white space gives a clean, uncluttered feel. I found black and white to work perfectly with the bento box UI design, shaping an elegant, modern experience.

Minimalist Color Palette #2: Earth Tones

Earth tones minimalist color palette
  • Warm Brown: #A67B5B
  • Muted Green: #879676
  • Soft Beige: #D3BDB0

Combining warm browns, muted greens, and soft beiges, this palette brings a natural and calming feel, ideal for brands promoting sustainability or wellness. It became popular with the rise of the natural graphic design trend.

Minimalist Color Palette #3: Soft Pastels

Soft Pastels minimalist color palette
  • Light Pink: #FADADD
  • Baby Blue: #A2CFFE
  • Gentle Lavender: #E6E6FA

Light pinks, baby blues, and gentle lavenders create a dreamy and serene atmosphere.

For example, Tarte Cosmetics often incorporates soft pastels in its product packaging and website design to convey softness and approachability.

Minimalist Color Palette #4: Bold Monochrome

Bold Monochrome color palette
  • Cobalt Blue: #0047AB
  • Emerald Green: #50C878

Using a single, bold color like cobalt blue or emerald green, varied in shades and tints, makes a strong and cohesive statement. It’s ideal for brands that want to stand out while maintaining simplicity.

Minimalist Color Palette #5: Neutral Greys and Accents

Neutral greys and accent colors
  • Light Gray: #D3D3D3
  • Medium Gray: #A9A9A9
  • Accent Color (Teal): #008080
  • Accent Color (Coral): #FF7F50

A base of grays with accents of vibrant colors (like teal or coral) can add a sophisticated yet playful touch to your design, suitable for corporate or tech websites. Dropbox uses a similar palette with neutral greys and blue accents.

Minimalist Color Palette #6: Oceanic Blues

Oceanic Blues minimalist color palette
  • Deep Navy: #000080
  • Soft Azure: #F0FFFF

This palette is trustworthy and serene. For example, PayPal utilizes various shades of blue, evoking a sense of trust and security. This is crucial for a brand that handles financial transactions and needs to project reliability.

Minimalist Color Palette #7: Sunset Hues

Sunset Hues color palette
  • Warm Orange: #FFA07A
  • Deep Purple: #800080
  • Rosy Pink: #FFC0CB

A palette inspired by sunset colors – warm oranges, deep purples, and rosy pinks – can create a vibrant yet soothing experience, perfect for creative or lifestyle brands like Instagram.

How To Choose Ideal Colors For Your Minimalist Website Design

1. Research your audience:

Depending on demographical factors, cultural experiences, and personal factors, people respond differently to colors.

Before you start with color palette selection, you must first know who your target audience is. When creating avatars, consider which brands your audience relates to; it can serve as a great source of inspiration for your color choices.

2. Keep your goals in mind:

Another vital factor to consider is which goals you want to accomplish with your minimalist website color palette. For example:

  • Do you want to evoke a sense of trust?
  • Appear energetic?
  • Create a luxury website design and make your products look sophisticated?

The answer to this question should have a significant impact on your color choices.

3. Pay attention to brand guidelines:

Your minimalist color palette will play a crucial role in web design branding. If you’re working for a client who has a strong brand identity system in place, it’s best to stick to brand colors that are already stuck in their audience’s brains.

4. Consider UI conventions:

Paying attention to website usability is crucial when you’re trying to come up with a perfect color palette. Your audience members have already browsed thousands of websites before, and they’ve subconsciously picked up patterns – which I like to call UI conventions.

These UI conventions help them explore the digital world without investing too much active energy. The moment you confuse your visitors is the moment you risk losing them forever.

So, consider the following conventions during your minimalist color palette selection:

  • Use dark color text on a light background to make it more readable.
  • Use contrasting colors for accents.
  • Stick to common colors for CTAs, like bright shades, to highlight urgency.

How Many Colors Should Be In Your Minimalist Color Palette?

While you can have up to six colors in a color palette minimalist approach, I recommend aiming for three key types of minimalist colors:

  • A dominant color: This is the primary color of your website and sets the overall tone. It should align with your brand color palette and be the most visually prominent.
  • A secondary color: The secondary color supports your dominant color and adds depth to your design. It should complement the dominant color while providing contrast. You can use it for a background color, menu bars, or smaller elements to create a balanced look.
  • An accent color: You can use accent colors sparingly to draw attention to interactive elements like CTAs, links, or important information. These colors should stand out against both your dominant and secondary colors, creating a visually engaging experience without overwhelming the minimalist aesthetic.

Your color choices should work in harmony to create visually pleasing design that supports your brand identity and enhances user experience. Sticking to a limited color palette, allows you to achieve an elegant, clean, and effective website design.

Final Thoughts

As we wrap up this exploration of minimalist color palettes for web design, I encourage you to embrace the spirit of experimentation.

Don’t shy away from trying different combinations, even those that might initially seem unconventional. Sometimes, the most unexpected palettes can create the most striking and memorable designs.

Play around with the palettes we discussed, mix and match different hues, and observe how they interact with each other. Consider the emotional impact of each color, the message it conveys, and how it aligns with your brand identity.

In the end, there’s no ‘one-size-fits all’ solution to finding the perfect minimalist color palette for your website. You must find it on your own, and hopefully this guide will help you in this process.


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