How Do I Become A Freelance Web Designer?

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
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You’ve heard stories of people thriving as freelancers, living a life where work feels like a creative adventure rather than a daily grind. The idea of breaking free from the mundane 9-to-5 routine and doing something you’re genuinely passionate about is exciting. However, being your own boss comes with much responsibility and new risks.

The question that keeps echoing in your mind is, “How do I become a freelance web designer – with success?”

If you’ve tried applying for jobs on popular freelancing platforms before, you probably understand the struggle. Fierce competition, lowball offers, and the relentless struggle to stand out in a crowded market might have left you questioning your capabilities and the feasibility of a freelance web design career.

Ten years ago, I was not much different from where you are now. I moved from Europe to the USA with just $3000 and a crap laptop. I wanted to chase my dream of starting a web design agency in Chicago. Many thought I was out of my mind for abandoning a stable job to pursue an uncertain goal – building a 7-figure web design business.

However, I was driven by a belief that there was more to life than long commutes and 8 hours per day of grinding for someone else’s company. Fast forward to today, and my digital agency, Alpha Efficiency, stands as a testament to what you can achieve with determination and the right approach.

My journey started in the turbulent waters of freelance web design – and in this guide, I want to share insights that can accelerate your path to success.

This guide will teach you how to become a freelance web designer and eventually achieve financial independence and personal fulfillment. It will help you avoid common mistakes and build a name for yourself in the web design industry. You’ll finally be able to work from anywhere, land projects that excite you, and make your dreams come true – whether traveling the world or buying your dream house.

Table of Contents:
How do I become a freelance web designer

Do You Have What It Takes To Be A Freelance Web Designer?

In today’s dynamic job market, the concept of a traditional career path is being reshaped. More and more professionals seek flexibility, autonomy, and personal fulfillment in their work.

The freelancing industry has seen exponential growth over the past few years. Currently, there are about 1.5 billion freelancers around the globe.

So, what exactly does it mean to be a freelance web designer? At its core, it embodies the essence of being an independent professional. Unlike a typical in-house web designer bound by the constraints and routine of a 9-to-5 job, a freelance web designer operates as their own boss. You can choose your work hours and be picky about the projects you’ll work on and the creative direction you want to pursue.

However, as a freelance web designer, you are not just the architect of websites. You are also the marketer of your own brand. Mastering self-promotion is non-negotiable. Your ability to showcase your skills and attract potential clients is as crucial as your design expertise. In the freelancing world, your next project often depends on how well you’ve networked, marketed yourself, and built relationships within the industry.

So, freelance web designers combine their creative and technical skills in web design with entrepreneurial spirit and marketing savvy.

It’s a career path that offers great freedom and flexibility. Still, it also demands a strong work ethic, continuous learning, and the ability to adapt to the ever-evolving demands of the digital world. If this blend of creativity, independence, and business acumen excites you, then a career in freelance web design might just be your calling.

Benefits Of Working As A Freelance Web Designer That Make People Quit Their 9-5 Jobs

If you’ve heard about people quitting their jobs to start a freelancing career, you’re probably wondering – “What’s the catch?”

The journey from a structured office environment to the dynamic world of freelance work is not just a career change; it’s a complete lifestyle overhaul. Here are some key benefits that I, and many others, have discovered along the way:

Benefits of working as a freelance web designer

Flexibility and Freedom

Perhaps the most celebrated aspect of remote work and freelancing is its unparalleled flexibility.

As a freelance web designer, you’re not tied to a fixed schedule or a single office location. This means you can choose when and where you work. Sometimes, I love working at my home office setup; other times, working at a lively cafe or a quiet beach inspires me.

The power to shape your working environment feels liberating.

You get to tailor your work schedule around your life rather than the other way around.

Be Your Own Boss

The transition from traditional employment to self-employment is a liberating experience for many. As a freelance web designer, you become the master of your destiny.

You decide which projects to take on, set your deadlines, and establish your working norms. Gone are the days of navigating office politics or feeling underappreciated by co-workers and superiors.

In the freelancing world, you’re not just a cog in the machine but the architect of your own freelance web design business.

Scale Up to Earn More

Unlike a typical 9-5 job where a fixed salary caps your income, freelancing offers the potential for exponential growth.

Your earning potential is directly tied to the number and type of freelance projects you take on. As you gain experience and your clientele grows, you can even hire other web designers and web developers to work for you.

This scalability is a game-changer for many; with the right strategy and work ethic, you can significantly increase your earnings without waiting for an annual raise or promotion.

Remote Work – A Global Reach

The digital nature of web design makes it an ideal fit for remote work. As a freelancer, you’re not limited to your local job market; you can tap into a global client base.

This broadens your horizons and opens up opportunities to work on diverse projects from different parts of the world, each with unique challenges and learning experiences.

How To Become A Freelance Web Designer – 8 Crucial Steps

Embarking on the journey of becoming a freelance web designer can seem daunting at first. You might find yourself repeatedly asking, “How do I become a freelance web designer?” This question is the starting point of an exciting adventure, one that leads to a career path filled with creativity, independence, and endless possibilities.

As you dive into these eight steps, each one will guide you closer to realizing your dream of becoming a freelance web designer. This journey is crafted to not only equip you with the necessary skills and knowledge but also to ignite a passion for a career that is as rewarding as it is challenging.

From the initial stages of skill development and specialization to the intricacies of client relationships and personal branding, these eight steps are building blocks toward your success as a freelance web designer.

Web design areas of specialization

Step 1: Understand and Choose Your Area Of Specialization

The first thing you want to do when starting a career in web design is to choose your area of specialization.

While you should become proficient at all the aspects of web design, mastering one area is a good idea that will open up opportunities to work on high-paying projects.

UI (User Interface) Designer

If you have a keen eye for aesthetics and love creating visually appealing designs, then specializing as a UI designer might be your calling.

Interface designers focus on the look and feel of a website, ensuring that it’s attractive and intuitively navigable.

As a user interface web designer, your role will involve crafting the visual elements of a website, from color schemes and typography to button styles and layouts. It’s a role that requires a blend of creativity and an understanding of web design best practices, making it ideal for those who are both artistic and tech junkies.

UX (User Experience) Designer

If problem-solving and user psychology intrigue you, then UX design is a worthwhile specialization.

UX designers delve into how users interact with websites, aiming to create a seamless and enjoyable user experience. They research and understand user needs, designing websites that are not only visually appealing but also user-friendly and accessible.

This role demands a good grasp of design principles and user behavior, making it an excellent fit for someone who enjoys combining creative design with user research. For more insights, explore the differences between “graphic design vs UX design.”

IA (Information Architecture) Web Designer

Information Architecture (IA) web designers specialize in organizing content and information on a website in a way that’s logical and easy to navigate.

If you have a knack for categorization and enjoy creating structured layouts, this could be your niche.

IA designers play a crucial role in developing a site’s structure, focusing on how content is grouped, navigated, and searched. This specialization is ideal for those with a mix of technical understanding and a passion for creating clear, user-friendly web structures.

Tips on Choosing Your Area of Specialization

  1. Assess Your Interests and Strengths: Are you more of a graphic designer who loves visual creativity, or do you lean towards the analytical side, like a typical UX designer? Understanding your interests and natural inclinations is critical.
  2. Research and Experiment: Before settling on a specialization, explore different areas. This can involve online research, taking short courses, or experimenting with different types of design projects.
  3. Consider Market Demand: While following your passion is essential, also be mindful of the market demand. Some specializations may offer more opportunities or higher-paying projects.
  4. Think Long-Term: Choose an area that interests you now and will continue to do so in the future. The field of web design is ever-evolving, so consider how your chosen specialization might evolve with technology and industry trends.
  5. Build a Strong Foundation: A solid foundation in web design best practices is crucial regardless of specialization. This ensures that you can effectively apply your specialized skills in the context of broader web design projects.
Developing web design skills

Step 2: Develop Your Web Design Skills

You don’t need a degree to become a successful freelance web designer.

However, you do need to master web design skills even to get a chance to shine. Your skills are your arsenal in this competitive field; mastering them is key to getting noticed and excelling in your projects. 

Aspects of web design you should start exploring:

  • Typography in Web Design: The art of using type effectively. It’s not just about choosing fonts; it involves understanding how text looks on different screens and its overall impact on user experience.
  • Web Design Principles: These are the fundamental guidelines that govern effective web design. From layout to navigation and usability, a deep understanding of these principles is crucial.
  • Color Theory: Color is a powerful tool in design. It can set a mood, create an atmosphere, and influence user actions. Grasping color theory helps make informed decisions about color palettes that enhance your designs.
  • Form UI Design: This involves creating user-friendly form interfaces. It’s crucial for gathering data and ensuring seamless and efficient user interactions.
  • Graphic Design: A broad field that includes everything from image creation to layout design. A web designer must understand graphic design principles to create visually appealing and coherent designs.
  • UX Research: This is about understanding the needs and behaviors of your users. UX research informs design decisions, ensuring that the end product is beautiful but also functional and user-centric.
  • Web Design Project Management: Managing web design projects efficiently is key to a successful freelance career. This includes everything from client communication to time management and meeting deadlines.

How can you start learning all of this? 

Start by reading blog posts and guides on various aspects of web design. A wealth of free information available online can help you get started.

For structured learning, consider enrolling in courses. I’ve written a guide on the best UX design courses suitable for beginners, which can be a great starting point. You can also join my Alpha Academy for free, where you’ll find courses to improve your web design skills and see how the process looks from the agency’s perspective.

Also, you should start working with web design software early on. I recommend learning Figma first, as it’s a fantastic tool for both beginners and advanced designers.

Remember, the key to mastering any skill is consistent practice. Start by applying what you learn in small projects. Experiment with different styles, play around with typography and color schemes and gradually take on more complex tasks as your confidence grows.

Create a portfolio website as a freelance web designer

Step 3: Create A Portfolio Website To Demonstrate Your Skills

In the previous step, we discussed how a degree is not necessary for thriving in the web design industry and how to develop your skills. 

But the next crucial step is showcasing your skills to potential clients. And that’s where you’ll need a portfolio website. 

As a web designer, your portfolio website is a testimonial on its own. You can’t afford to have anything but an exceptional portfolio website.

However, just having a nice-looking website to represent your work is not enough. Here’s what your portfolio website should do:

  • Showcase your brand (I’ll discuss the importance of building a personal brand later – make sure not to miss that part, as it can make or break your entire freelancing career)
  • Build emotional connections with potential clients
  • Demonstrate that you’re creative but also professional
  • Be easy to navigate for visitors

Recently, I’ve noticed that one-page portfolio websites work exceptionally well. Consider it if you provide only web design services. This format can be incredibly effective due to its simplicity and focus.

And don’t forget to include a contact form on your website. It will help you generate leads and land more jobs. You don’t want to lose clients just because they couldn’t contact you without investing too much energy.

Consider your portfolio website as an evolving platform. As you grow in your career and take on diverse projects, your portfolio should reflect these developments. Regularly update it with your latest work, client testimonials, and any new skills or services you offer.

Legal documents for freelance web designers

Before you start working for clients, you must build legal documents to avoid problems down the road.

The good news is – you can reuse these documents for multiple clients with slight changes.

Here’s what you need:

Freelance Contract

A well-crafted contract is your first line of defense and clarity in freelance work. It protects you and your client by setting clear project expectations and guidelines.

Here are some tips for creating a freelance web design contract:

    • Scope of Work: Clearly define the project’s scope, including deliverables, deadlines, and any specific client requirements. This helps prevent scope creep and ensures both parties are on the same page.
    • Payment Terms: Specify your rates, payment schedule, and any late payment penalties. Be clear about deposit requirements and how revisions or additional work will be billed.
    • Cancellation Policy: Include terms for project cancellation by either party. Define any fees or payment expectations in the event of early termination.
    • Revision Policy: Outline how many revisions are included and the cost for additional changes. This helps manage client expectations and your workload.
    • Ownership Rights: Clearly state when and how ownership of the work will transfer to the client, usually upon full payment.

Terms & Conditions

Terms & Conditions delve deeper into the operational rules of your engagement with clients. This document should cover:

  • Confidentiality: Outline how you will handle any sensitive information shared during the course of the project.
  • Liability Limitations: Clearly state the extent of your liability in relation to the services provided.
  • Dispute Resolution: Define the process for resolving any disagreements or disputes that may arise.
  • Service Modifications: Specify how changes to the agreed services will be handled, including any adjustments to costs or timelines.

These terms protect you and provide clarity and confidence to your clients, knowing that there are clear guidelines governing your work relationship.

Copyright Agreement

The last thing you want to happen as a freelance web designer is someone stealing your work. A copyright agreement protects you from this.

The copyright agreement should:

  • Define Usage Rights: Clearly state how the client can use your designs. This includes where and in what context the design will be used.
  • Limitations: If there are any restrictions on how your work can be modified or redistributed, include them here.
  • Transfer of Rights: Specify when the rights to the designs will be transferred to the client, typically after full payment.

Implementing Your Legal Documents

Once your documents are in place, it’s essential to incorporate them into your workflow seamlessly:

  • Seek Professional Advice: While there are templates and resources available, I recommend consulting with a legal professional, especially when drafting these documents for the first time. They can help tailor your contracts and agreements to your specific needs and ensure they’re legally sound.
  • Educate Your Clients: When presenting these documents to clients, take the time to walk them through the key points. This helps build trust and ensures they understand the terms of your working relationship.
  • Review and Update Regularly: As your freelance business grows and evolves, so should your legal documents. Regularly review and update them to reflect any changes in your services, pricing, or legal requirements.
How much to charge as a freelance web designer

Step 5: Decide How Much You Will Charge For Your Work

Deciding how much to charge for your work is challenging when you’re just starting your freelance web design business.

It’s a delicate balance: charge too little, and you undervalue your skills; charge too much, and you might struggle to find clients, especially as a newcomer in the industry.

Initially, your primary goal should be to cover your living expenses. This approach is practical for new designers eager to gain experience and build their web design portfolio.

However, keep in mind this is a temporary strategy.

As you polish your skillset and become an industry expert, you can gradually start charging more. The sky is the limit, and once you can vouch for top-level web design, set prices that reflect the value you provide. But this status comes with time, proven skills, and a strong portfolio.

But there’s one more thing you must decide on before every project: 

Fixed-Priced Projects

Opting for fixed-priced projects means you agree on a set price for the entire project, regardless of the hours it takes to complete.

  • Pros:
    • Predictability: Both you and the client know the exact cost upfront.
    • Efficiency Incentive: The faster and more efficiently you work, the higher your effective hourly rate.
  • Cons:
    • Scope Creep: If the project requirements expand, you may end up working more hours for the same pay.
    • Estimation Risks: Misjudging the project scope can lead to undercharging for your work.
    • Irregular Payments: Depending on the project and payment terms, you might experience payment gaps, affecting your cash flow.

Hourly Wage Web Design Work

Charging an hourly rate means you get paid for every hour you work on a project.

  • Pros:
    • Flexibility: Changes in project scope are less of a financial risk.
    • Transparency: Clients see a direct correlation between time spent and money charged.
    • Easier Budgeting: If you need a weekly budget, hourly rates provide a more predictable income stream on a shorter-term basis.
  • Cons:
    • Uncertainty: Both you and the client may not know the total cost until the project is complete.
    • Hourly Cap: Your earnings are limited by the number of hours you can work.
    • Time Tracking: You’ll need a time tracker to accurately bill clients, which adds an extra administrative task to your workload.

Step 6: Land Your First Freelance Web Design Clients To Build Portfolio – These 4 Methods Might Work

By now, you’re likely getting a clearer picture of how to answer the question, “How do I become a freelance web designer?” We’ve covered the groundwork to prepare you for this exciting career. 

But now let’s explore the topic you’ve probably come here for – landing your first clients. 

Landing first clients is always challenging. You haven’t built a name for yourself in the industry yet, and the harsh truth is that your potential clients seek reassurance of your capabilities before committing to your services.

Establishing trust becomes much easier as your experience level grows and you build your portfolio. But at the beginning of your journey, you need different tactics than established freelancers (in the next section, I’ll discuss arguably the most important strategy for industry experts to secure long-term success in web design).

Here are some actions you can take to increase your chances of landing your first clients and setting your career on the right foot:

Don’t Shy Away from Offering Free Services First

Offering your services for free initially can be a strategic move. It’s an opportunity to showcase your skills, build your portfolio, and gather testimonials. Look for local non-profits, small businesses, or friends needing web design help. Your work for them can serve as case studies for your portfolio, demonstrating your skills to potential paying clients.

Create and sell templates

Designing and selling web design templates is another avenue to explore. It allows you to showcase your design skills while potentially earning some income.

You can tailor these templates to various industries and sell them on platforms like ThemeForest. This way, you can pave your way in specific niche markets.

Advertise locally

Local advertising can be effective, especially when you’re just starting. Local businesses often prefer to work with someone from their community. Consider offering your web design services to local businesses through local directories, community boards, or even local Facebook groups.

Offer your services on online platforms

Online freelancing platforms like Upwork or Fiverr can be a good starting point. If you’ve tried landing a job there before, you’re probably aware of how competitive freelancing platforms can be.

However, these platforms allow you to connect with clients worldwide.

Craft a compelling profile showcasing your skills and any projects you’ve completed, even if they were unpaid or personal projects.

Upwork has played a significant role in my journey to growing my web design agency, and with the right strategy, I believe it can help you grow your own freelance web design business, too.

Building a personal brand

Step 7: Work On Building Your Personal Brand To Land Better Jobs

No matter which level you currently are as a freelance web designer, it’s never too early or too late to start working on your personal brand. It’s something I wish I had done earlier.

Why is Building a Personal Brand So Important?

Personal branding lets you strategically decide how people perceive you and your work. This helps you to:

  • Stand Out in a Competitive Market: A strong personal brand helps you stand out in the saturated freelance web design market. It’s your unique selling proposition that differentiates you from the competition.
  • Establish Credibility: A well-defined brand builds credibility and trust. It shows potential clients that you’re serious about your career and committed to delivering quality work.
  • Attract Ideal Clients: Your personal brand will resonate with certain types of clients, helping you attract projects that align with your skills and interests.
  • Career Longevity: A strong personal brand can lead to better job opportunities, higher rates, and consistent work, contributing to the longevity of your career.

How to Boost Your Personal Brand

Building a personal brand is a long journey. It requires consistency in how you present yourself, the quality of your work, and the way you interact with your audience and clients.

Here are some general steps you want to take:

  • Create a Compelling Online Presence:
    • Develop a professional website and maintain active social media profiles. Ensure that your online presence reflects your brand’s voice and style.
    • Invest in a beautiful profile picture that portrays you as approachable and professional. This image will be the face of your brand across various platforms.
  • Content Creation and Blogging:
    • Share your knowledge and expertise through a blog or online articles. This not only showcases your skills but also positions you as an industry expert.
  • Engage on Social Media:
    • Be active on platforms like Twitter (now X). Don’t shy away from joining Twitter engagement groups to network with other professionals and potential clients. Engage with your audience by sharing insights, joining conversations, and offering valuable content. Some of the most enjoyable moments in my career I’ve had working on web design projects for people I’ve connected with through social media platforms.
    • Consider Twitter ghostwriting to maintain a consistent and professional tone in your posts, especially if writing isn’t your strong suit.
  • Networking:
    • Attend industry events, webinars, and workshops to connect with peers and potential clients. Networking can lead to collaborations, referrals, and new projects.
  • Client Testimonials:
    • Showcase client testimonials prominently on your website and social media. Positive reviews from past clients enhance your credibility and attract new clients.
Keep improving your web design skills

Step 8: Keep Learning And Stay On Top Of Web Design Trends

Web design is constantly evolving, and what worked ten years ago won’t necessarily work today. Your ability to evolve with the industry is critical in establishing trust and maintaining your relevance in the talent marketplace.

Keeping abreast of the latest UI/UX design trends ensures that your work remains current and appealing to modern audiences.

As new technologies emerge, they often bring new design possibilities. Staying updated means you can offer the latest and most efficient solutions to your clients. This can also give you an edge over competitors.

Regularly update your technical skills. This could mean learning new web design software, coding languages, or design techniques.

However, soft skills like communication, time management, and client feedback interpretation are just as crucial as technical skills. They enhance your professionalism and improve client relationships. Actively seek and learn from client feedback. It’s a valuable resource for understanding market needs and refining your approach.

By embracing a mindset of lifelong learning, you ensure that your services remain in demand and that you continue to thrive in the dynamic freelance lifestyle.

Organizing your day as a freelancer

Bonus Tip: Organize Your Schedule And Work On Productivity Early On – Freelancing Is A Double-Edged Sword

Embarking on a freelancing career often conjures images of ultimate freedom – the ability to set your own hours, work from anywhere, and be your own boss. While these are certainly perks of the freelance lifestyle, they also bring a challenge that many new freelancers overlook: the necessity of self-discipline and effective time management. Without these, the freedom of freelancing can quickly become a double-edged sword.

The Importance of a Structured Schedule

  • Avoid Procrastination: When no external structure dictates your work hours, procrastination can easily creep in. Setting a defined work schedule for yourself helps establish a routine and keeps procrastination at bay.
  • Work-Life Balance: One of the biggest challenges freelancers face is separating work from personal life, especially when working from home. Having precise work hours helps maintain this balance.
  • Client Expectations: Clients appreciate knowing when you’re available. By having a set schedule, you can establish clear communication times, which helps in building trust and reliability.

Tips for Organizing Your Schedule

  1. Define Your Work Hours: Discover your peak performance hours and stick to them as much as possible.
  2. Use Time-Tracking Tools: Tools like Toggl or Harvest can help you keep track of how you spend your time, making you more accountable.
  3. Plan Your Week: At the start of each week, outline your goals and tasks. Break down larger projects into smaller, manageable tasks with specific deadlines.
  4. Prioritize Tasks: Identify high-priority tasks each day and tackle them first. This ensures you’re making progress on important projects.

Setting Up a Productive Home Office

  • Dedicated Workspace: Having a designated area in your home solely for work helps mentally separate work from leisure. 
  • Ergonomics: Invest in a good chair and desk. Your comfort is important, especially when spending long hours at your workstation.
  • Minimize Distractions: Keep your workspace tidy and free from distractions. This might mean having a separate room or using noise-canceling headphones in a shared space.

Maintaining Productivity

  • Take Regular Breaks: Use techniques like the Pomodoro Technique to ensure you’re taking regular breaks. This helps maintain focus and prevents burnout.
  • Stay Physically Active: Incorporate physical activity into your daily routine. Even short walks or stretching exercises can boost productivity.
  • Continuous Learning: Allocate time for learning and personal development. This keeps your mind engaged and helps you stay updated in your field.

It’s Time To Start Your Freelance Web Design Journey

As we reach the conclusion of this guide on how to become a freelance web designer, it’s clear that embarking on this path is more than just a career choice—it’s a lifestyle decision. This journey toward a successful career in freelance web design is filled with learning, growth, challenges, and rewards.

You now have the foundational knowledge and tools to give you a head-start in your freelancing career. From understanding the importance of specializing in a particular area of web design to setting up your legal documents, pricing your services appropriately, landing your first clients, building a personal brand, and continually updating your skills – each step is integral to your growth and success.

As you step into the world of freelance web design, hold onto the passion that drew you to this field. Balance creativity with practicality, and never underestimate the power of a strong work ethic and positive attitude. Remember, every big name in the industry started somewhere, and with perseverance, you too can build a successful and fulfilling career.


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