Ultimate Guide For a Beautiful Profile Picture For Personal Brands And Companies

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
I write Conversion Insider newsletter.

Did you know that a beautiful profile picture can help you finally unlock the path to making profits on social media?

I’m not talking about just any “beautiful” profile picture. Just because a photo is aesthetically pleasing doesn’t mean you should use it.

After studying countless big accounts (with 1M+ followers), I realized that their profile pictures share MANY SIMILARITIES. Like there are specific rules (or guidelines) you must stick to in order to make your profile a magnetic force that draws attention and evokes trust. It felt like getting a cheat code to boost social media ROI.

What’s best, these rules apply to every platform, with minor tweaks. And in this ultimate guide, I’ll show them to you.

You’ll learn how to hit the mark with your beautiful profile pictures every time. No matter if you want to grow on Twitter (X), Facebook, LinkedIn, Instagram, or any other platform. And no matter if you need a profile picture for your personal brand or a company you work for. I’ll also help you avoid mistakes I’ve made before so you can grow on social media and start driving profit much faster.

Table of Contents:
The ultimate guide to beautiful profile picture.

How Personal Branding Concept Will Save Your Career?

Like many others, I regret not starting to work on my personal brand earlier in my career.

The reality is – if you keep hiding behind the safe walls of your company, you’ll eventually get stuck inside – without much space for making progress. Realizing this saved me from potentially living in poverty. It allowed me to be free. And not worry about my future or the future of my Chicago web design agency.

But why is building a personal brand VITAL today? No matter if you’ve just landed your first job, you’re a business owner or a student. And no matter if you love exposure or not.

Because the concept of a personal brand gives you CONTROL over the way people see you.

In reality, people form opinions about you. That’s in our nature. No matter how amazing results you bring to the table for your company, you won’t get the promotion if the boss thinks you don’t deserve it. 

So why not proactively mold how you want the world to see you? Why not show your aspirations, values, strengths, and beliefs? This will save you from blending into the backdrop of your industry. Trust me, even if you don’t love much exposure – building your personal brand will save your career. It will give you the necessary recognition.

People trust people – much more than they trust faceless entities. That’s why personal brands are the future. Companies whose owners don’t build personal brands are doomed to fail.

Where Does Social Media Fit In This Concept?

Why am I telling you all this in the article about beautiful profile pictures?

Because social media platforms are the most potent tool to grow your personal brand. It’s where the tribe gathers, dialogues, shares, and engages. Leveraging social media allows you to showcase your values, ethos, and stories that shape you.

Social media gives everyone equal chances to build a personal brand. Everyone has equal chances of boosting their career and driving revenue for their business.

And your profile picture plays a significant part in that journey too. Believe it or not, the right profile picture can help you make people experience you just the way you want.

After studying countless big accounts (with 1M+ followers), I realized that their profile pictures share MANY SIMILARITIES. Like there are specific rules (or guidelines) you must stick to in order to make your profile a magnetic force that draws attention. It felt like getting a cheat code to boost social media ROI.

Throughout this guide, I’ll show you how to take advantage of that…

Many IGNORE The Value of Beautiful Profile Pictures – Here’s What They’re MISSING Out…

Remember the last time you were reading comments on some controversial Twitter (now X) thread?

As usual, everyone had their own take on a topic. You couldn’t tell who was right or wrong. And you didn’t care much, either. After all, it was just a bunch of strangers. Some even had meme profile pictures…

Until ONE COMMENT grabbed your attention. Another stranger, but you immediately valued his opinion. You couldn’t tell why… Until you realized it was this beautiful profile picture screaming:


If you neglect the importance of your profile photos, you’ll never be able to convey that level of authority on social media. You can be the biggest expert on a topic, but people won’t immediately trust you like you trusted that guy. You won’t be able to make money on social media.

The truth is – the average profile picture is preventing you from making your account a magnetic force that grabs attention. It prevents you from capitalizing on all the effort (and resources) you invest in social media.

Twitter, Facebook, Instagram, LinkedIn – it doesn’t matter. You need a profile photo that evokes the emotions you want to evoke. And leads to the actions you desire.

This is because first impressions are vital, especially on social media. People often decide whether visiting your profile is worth their time just by looking at the photo next to your name. More often than not, this happens on a subconscious level – within seconds. Like there’s a mysterious magnetic force behind beautiful profile pictures that makes us TRUST complete strangers or companies we’ve never heard of before. 

A beautiful profile picture can help you break records within a day

I’m not saying that having good profile pics is a magic trick that immediately grows your accounts. Far from it.

It won’t make up for a lack of quality content. Whether trying to build a personal brand or grow your company, you must provide real value to your followers. You also need to be aware of many other things, such as the best time to post on social media, trending topics, and so on (that topic deserves a whole article on its own).

But trust me, a beautiful profile picture will get you more profile views than that random photo you decided to use because your friends said it was good enough. Or the one you chose just because you wear your favorite T-shirt on it.

Let’s put it this way:

An attractive picture will give you a chance to provide value to more people. And make profits in return.

It happened to me. My social media profiles were stuck on the same numbers for months. I was breaking my head, strategizing my next steps, and trying to understand algorithms. I’ve complained about this to one of my friends who was growing like crazy on Twitter. And he suggested that I try changing my profile photo. I laughed at first – why fix what’s not broken?

But then we agreed that there’s nothing to lose. He told me to bring my MacBook and come to the local cafe. We found this free table in the corner where the light was perfect for photoshoots. In less than 5 minutes, I had this new beautiful profile picture ready. I really loved it, but the question remained – ‘Will it make any impact?”


On the FIRST DAY, I got more comment responses and profile visits than during any of the previous 28 days. And the next day? The same thing happened again. This new Twitter profile picture was doing wonders for me, so I also decided to use it as my LinkedIn profile picture – and didn’t regret it. Now I’m still using that same photo across all my social media platforms (I’ll tell you why it’s vital to equalize your account profile pictures later). My growth on social media had a massive impact on my digital marketing agency too.

These results got me thinking, so I dedicated my time to discovering what you can do to ensure you hit the mark every time. We’ll get to that part.

But first, I want you to understand:

  • The whole concept of personal branding
  • Why it matters if you’re B2B or B2C company when choosing a business profile picture.

After that, we’ll discuss what makes a great profile picture for each social media platform. And I’ll help you avoid mistakes by teaching you things I wish I had known earlier. So stick with ple me. Soon you’ll know exactly what you want during your photoshoot session.

Guide to creating beautiful profile picture for popular social media platforms.

Twitter (X) Profile Picture Ideas Inspired By Profiles That Get MOST Attention

Only 0.68% of Twitter accounts ever reach more than 1000 followers. This statistic definitely sounds scary at first. You’re dedicated to investing all of your time and money into building a personal brand or promoting your company on this platform, but your chances seem so slim.

But don’t worry; the algorithm is not against you. The number is so low mainly because most people either don’t care about reaching 1k followers or are doing things wrong.

Go check the list of accounts you follow. You’ll probably only find the people and companies you TRUST and think are WORTH YOUR TIME. 

So, how can you increase the chances of strangers trusting you? Quality advice, authenticity, expertise on a topic… and… a profile picture that instills trust.

Do you want people to trust you just by seeing your photo? Do you want to make your Twitter Ads more effective too? Let’s explore some Twitter (X) profile picture ideas for both personal brands and companies. These were inspired by accounts that get the most attention. You might get surprised by my findings…

Answer These 4 Questions Before Choosing Personal Branding Photos for Twitter

In order to successfully grow a personal brand on Twitter, you need to make your profile visually attractive. Your bio, your banner, a pinned tweet… It all plays a critical role in people’s first impressions about you. But now, let’s talk about the main element. The one that people first see. Yes, a profile picture. 

As someone who has been trying to grow a personal brand on this platform for years, I’ve analyzed thousands of Twitter profiles – down to detail. And believe it or not, I found that most popular marketers (with 100k+ followers) have SIMILAR profile pictures.

Those people are the definition of successful personal brands – others trust them and their companies. Their words matter.

Yet, when you look at their beautiful profile pictures, these all look pretty similar. You won’t see crazy poses, flashy backgrounds, pets, demonstrations of wealthy lifestyles, and whatnot.

Where’s the trick?

Their personal branding photos are all simple yet AUTHENTIC. Every face reflects a unique personality – something you can’t fake. And if you want to grow your personal brand on social media and be happy during that process, you shouldn’t try to fake anything.

Be yourself.

But there are also some rules you should follow.

Answering the following questions will get you a step closer to coming up with good profile pics for your personal brand:

  1. Is this a head-to-shoulders or a head-to-waist photo?
  2. Am I smiling in a photo? Do my facial expressions reflect my true personality?
  3. Is the light good? Am I clearly visible?
  4. Is this photo in high resolution?
  5. Is the background clean? If not, is the background distracting?

I’ve Analyzed Over 1000 Twitter Company Profile Pictures – Successful Ones Took One of These 4 Routes…

Let’s start with statistics again – 89% of shoppers use Twitter to discover new products. The buyer’s journey begins even before they hear about your company. People browse, and browse, and browse… The more expensive the product is, the more research potential customers do. They check different companies offering the same product before deciding which one to trust. 

And if your company’s Twitter profile picture is horrible, shoppers probably won’t even give you a chance. They’ll visit your competitor’s profile instead. Have you explained how the product works better than all your competitors? It doesn’t matter. Most of your target audience won’t even see it.

Here are three Twitter profile picture ideas for businesses:

  • Your logo (the safest choice)
  • Photo of your team
  • Photo of your main product (delicious pancakes, for example)
  • Photo of your store (the riskiest choice)

The ideal business profile pictures will depend on your industry and target audience. I’d say the safest route is to go with a logo. But that’s not always the best solution.

For example, a profile picture showing your team might be a good idea if you’re investing in digital marketing for doctors. It will help build trust with potential patients. And smiling faces will make them less afraid of medical procedures. 

But again, the best B2B profile pictures usually contain a professional logo in high resolution. Your logo is the face of your brand, and if it contains clean graphic design elements, it will make you look trustworthy and memorable.

Linkedin Profile Pictures – All You Need To Know

LinkedIn is the number one professional social media platform, without any doubt. Optimizing your LinkedIn profile will get you more connection requests from the right people. And it will open many job opportunities for you or your company.

But choosing the right LinkedIn profile picture is one of the first things you’ll need to do on this journey. In this section, I’ll show you what works best for this platform – for both personal brands and companies.

NEVER Do This When Choosing a LinkedIn Profile Picture For Your Personal Brand (+ Tips For Creating a Beautiful Profile Picture)

Here’s what LinkedIn states in its profile photo guidelines and conditions. Your profile picture may even be REMOVED if you use some of the following as your profile picture for your personal account:

  • Company logo
  • Animals
  • Landscapes
  • Cartoons, emojis (including meme profile pictures)
  • Words or phrases
  • Stock images
  • Childhood or baby photos (where it isn’t easy to recognize you)

So, while it may seem difficult to stand out on LinkedIn considering all of these limitations – trust me, a beautiful profile picture will separate you from others. Let me give you a list of DOs and DON’Ts for choosing the main photo for your LinkedIn profile. Following these simple rules will set you on the right course.

Let’s start with the DON’Ts:

  • Don’t take a selfie (it looks unprofessional)
  • Don’t choose a shirtless photo (this is not Instagram)
  • Don’t make intense facial expressions (it will make you appear less approachable)
  • Don’t stand too far away from the camera (but also don’t choose a photo where only your face is visible)
  • Don’t have another person on your profile photo (it’s very confusing)
  • Don’t use effects or color filters
  • Don’t add text photos

Here’s what you should DO instead:

  • Have someone else take a photo (you can even invest in professional personal branding photography)
  • Dress up like you’re going to work or a meeting with clients (avoid busy patterns on your clothes as these can be distractive)
  • Make natural facial expressions (a smile won’t hurt too)
  • Ensure your face is clearly visible and takes at least half of the area.
  • Find a wall background that’s not distractive (or blur distractive backgrounds using some of the AI graphic design tools)
  • Ensure the light is good.

You don’t need to have a studio portrait in order to create the best LinkedIn profile pictures. But you do need to ensure it looks professional.

Here’s How To Choose The Right Profile Picture For Your Company To Generate More Leads

LinkedIn statistics show that 89% of B2B marketers use this platform for lead generation. The cost per lead is 28% lower on LinkedIn compared to Google Ads. That’s why creating a company page on LinkedIn is one of the smartest choices for both B2B and B2C companies.

In the section above, I showed you tips for choosing a beautiful profile picture for personal accounts. Everyone in your company should follow these. You don’t want potential clients to run away because your sales representative has an unprofessional profile picture (they’ll most likely check people working for a company before making further moves).

But what about a profile picture for your company’s page?

As with other platforms, I’d say going for the company logo is the safest option, usually leading to the best results. Just ensure your logo is in high resolution and doesn’t look outdated.

Guide To Choosing Beautiful Facebook Profile Pictures

Facebook is a much more casual platform than LinkedIn. But it feels like everyone is on Facebook. This impressive user count makes Facebook a great platform to leverage for driving business and strengthening your personal brand.

In this part of the ultimate guide for beautiful profile pictures, I’ll show you how to find a profile picture that will help you thrive your personal brand and company thrive on Facebook.

Tips For Finding a Perfect FB Profile Picture For Your Personal Brand

Facebook isn’t just a hub for catching up with old friends or sharing cat videos. It can be a powerful platform for growing your personal brand too. Why? Because of its wide range of posting options. Images, videos, stories, text… All of this gives you a chance to promote your unique personality, skills, and passions. It is a unique blend of platforms such as Instagram and LinkedIn.

But everything starts with a beautiful Facebook profile picture. It’s the window to your brand. It sets the tone for what’s to come and lets people know what they can expect.

Principles remain the same as with Twitter and other platforms:

  • High quality is vital: Pixelated images look unprofessional and show that you don’t care about the finest details. If you don’t have a high-resolution camera on your phone, hire a personal branding photographer. Just please avoid using cheap-looking profile photos on social media.
  • Showcase your unique personality: Whether you’re fun, serious, quirky, or a blend of all, let it shine through. Connect authentically with your audience – fake emotions quickly get busted. You’re a brand ambassador for yourself. And brand only exists if it evokes emotions. Or, as some like to say – brands only exist in people’s heads.
  • Use appropriate background: Usually, neutral backgrounds work best, but you can experiment – as I did by taking a photo at the local cafe where I sometimes like to work. The main thing is to avoid a cluttered background that draws attention away from you.

If you follow these tips, your beautiful FB profile picture will become a statement on its own.

How Successful Companies Choose Their Facebook Profile Pictures

Have you recently noticed that your company’s Facebook ads are not delivering the expected results? No one seems to be visiting your Facebook landing pages. This can crush your dreams of getting a bigger salary as a social media marketing manager.

But the problem is not necessarily in your targeting settings or ad copy.

Perhaps, your target audience feels no desire to interact with your company because… Your business Facebook profile picture looks unattractive or sends an entirely wrong message.

Choosing the wrong Facebook profile picture for your company can seriously break your growth plans. You’ll invest money in marketing campaigns, yet all those dollars won’t lead to the desired attention.

An outdated profile picture may not be causing all the current problems your business is dealing with on Facebook. But if you notice a lack of interest from your target audience (despite doing heavy market research), it’s worth experimenting with a fresh, beautiful profile picture.

Let’s see how successful companies nail their Facebook profile pictures. This will save you days of research:

Most successful companies opt for their logo, especially if it’s well-recognized. It ensures instant brand recognition. Think of global giants like Apple or Nike; their logo alone suffices. But even if your company is less popular, it’s a good idea to start building brand recognition by using a logo across your social media profiles.

If your boss insists on using a team photo on Facebook, I’d suggest keeping it for a cover profile picture. This is because your profile photo appears small before someone visits your profile. This is true for both mobile and desktop devices. If a user can’t identify your brand within seconds, you’ve lost them.

It’s also worth mentioning that B2B companies are a bit limited in driving business on Facebook. But choosing the right Facebook profile picture for your B2B company will at least help you improve brand awareness.

Instagram Profile Picture Ideas That Will Help You Make Your Profile Irresistible and Boost ROI

Instagram is all about visuals. That’s why you must invest extra effort to make your profile picture stand out on this platform.

Your Instagram profile picture is your first impression to potential followers, clients, or business partners. Choosing the right one can make all the difference in how people perceive you and interact with your content.

Here’s what I recommend:

For service-based businesses where trust and personal relationships are pivotal – think coaches, consultants, and influencers – a personal photo often works best. This isn’t just a random choice. It’s about psychology. People want to see and connect with the individual behind the service. A personal photo gives your brand a human face, making it more relatable and trustworthy. It will help you get new clients.

But what if your business revolves around a product or collection of products? Or if you’re trying to pick a profile picture for B2B companies? Then a logo might be more appropriate. Using the same logo (and brand colors) across different social media platforms is a perfect way to build brand recognition and awareness.

In short, here are the best tips to perfect your Instagram profile picture for personal brands and companies:

  1. Adapt to Your Business Type: Personal photo for service-based and logo for B2B profile pictures and product-based companies. Decide based on what encapsulates the essence of your brand.
  2. Consistency with brand colors: Enhance brand recognition by using a consistent color palette that matches your other marketing channels.
  3. Opt for the right size: Ensure the image is at least 320×320 pixels for clarity. Remember, Instagram uses a circle frame, so keep the main elements centralized.
  4. Prioritize good lighting and high resolution: Whether it’s a personal photo or a logo, clear and well-lit pictures make you look professional and attentive to detail. Natural light is gold, but ring lights or softboxes can be just as effective.
  5. Stick with your choice: Frequent changes can confuse your audience. Stick to a particular photo and make minor tweaks for special occasions or campaigns.

Creating a Beautiful Profile Picture – 5 Things I Wish I Knew Earlier

When you first started on social media, you were probably excited about the content you’ll produce and how you’ll engage with others. You might have been aware of the impact your profile picture can have, and you wanted to leave positive first impressions. But if you’re like me, you probably didn’t invest much effort in researching what actually makes a great profile picture.

I remember thinking that it all comes down to personal preferences. Only content matters, I thought… But I was wrong.

Only after I changed my profile picture did I realize there were some general guidelines that real influencers knew (like a friend who helped me did). Now I wish I learned this much earlier.

Knowing these five things will give you more control over your social media success:

Facial expressions guide for profile pictures.

People Will Form First Impressions Based On Your Facial Expressions (More Than You May Think)

Are you breaking your head over a simple decision, such as whether you should smile in a photo or not? Which facial expression should you make? Will people think you’re unapproachable if you make a serious face? Or will they find you unprofessional if you smile?

Let me tell you a fact that won’t ease your mind: It takes 0.1s for human beings to connect specific traits to faces we see.

Yep… Admit it or not, we all tend to create prejudices. So trust me, people will form an opinion about you even before reading a single word of your social media post. This happens unintentionally.

Here’s a quick breakdown of the photo study I found helpful:

  • Obstructing your eyes (with sunglasses) will make you appear less likable.
  • Squinching face conveys confidence, competence, and influence.
  • A shadow line that highlights your jaw will positively affect how people perceive your competence, influence, and confidence.
  • Smiling with teeth visible can drastically enhance how competent, likable, and influential you seem.
  • A closed-mouth smile can still make you seem friendly and approachable, but it won’t significantly impact perceptions of your competence or influence.
  • A laughing smile will boost your likability the most, but it might make you appear less competent and influential.

Considering this, you should first consider how you want people to perceive your brand. You can’t go wrong with a genuine smile. But if you want to leave a more serious impression, you can also go with a serious face.

Equalize Your Profile Pictures Across All Channels – Branding Consistency is KEY

Did this ever happen to you:

You saw someone’s post on LinkedIn, which you pretty much liked. But that person wasn’t posting much on this platform, and you wanted more of their content. So you searched their name on Twitter. What was the first thing you sought when the search results appeared? There were at least ten people with the same or at least similar names. So you could only differentiate them by their profile pictures. And you couldn’t find the profile picture you saw on LinkedIn (or any other platform).


But what if that person’s profile was actually there? On top of search results. But you simply had no time to open each profile or stare at every profile picture.

This happens to me all the time. Usually, if I don’t give up searching, I do eventually find the account I want. But it always feels like an unnecessary waste of time.

You see… That’s one of the main reasons why you should use your same beautiful profile picture across all social media platforms.

Branding consistency is key. People will recognize and find you more quickly once you equalize your profile pictures across all channels.

Be Careful When Using Filters and Effects – Aesthetic Profile Pictures Can Miss The Mark

While you should definitely edit your photos before publishing (to improve colors, etc.), don’t overdo it. The boundary between enhancement and overkill is a fine line.

This is especially important for more professional platforms, such as LinkedIn. An overly-filtered photo might make you seem inauthentic or as if you’re hiding something, which can impact trust.

But does this mean you should use filters and effects on Instagram, which is a more relaxed place? Not really. Presenting an ultra-glossy, filtered version of yourself on one platform and a more authentic image on another can create inconsistency in your personal brand. Discrepancies like these might lead people to question which version of you is the real one.

So how can you tell where the boundary is? I like to think of it this way: You’re fine if no one can be 100% sure you’ve used an effect or filter.

Introduce Brand Colors In Your Social Media Profile Picture

Your profile picture is usually the first touchpoint strangers have with your brand. It’s an ideal opportunity to subtly introduce them to your brand identity. And colors are an essential part of your brand identity. When people start associating you with your specific color palette, you can say that your branding efforts were successful.

Since I’m not a big fan of using color filters on your profile picture images (sticking with the natural light gives you a more ‘real’ and approachable look), what can you do to include your brand colors on a profile picture? Here are some ideas:

  • Wear the right clothes: I’m not saying you should dress up like a Christmas tree with a shirt that reflects your brand’s color palette down to detail. Sticking to only the main color is more than fine. Actually, it’s preferable – remember that we want to keep a subtle approach here.
  • Brand color in the background: Another great place to subtly introduce your brand color is using it in the background. If your office is not painted in brand colors, you can visit a photo studio or hire a personal branding photographer. They’ll know how to make a perfect background.
  • Make the logo visible: If you have a company logo on the walls of your office, you can take a photo with it in the background. Just ensure it doesn’t draw too much attention away from your face.

Bonus tip – live your brand! If you’re a marketer, you can include your laptop in the profile picture. If you’re a doctor, you can wear the white coat and have the stethoscope subtly hanging around your neck.

Is Investing in Personal Branding Photography Worth It?

Investing in personal branding photography is the perfect solution if you want to get a beautiful profile picture without breaking your head over everything we’ve discussed in this guide. Professionals already know all this stuff, and they’ll help you convey the emotions you want through the lenses of their camera.

Hiring a personal branding photographer is also a smart choice if you don’t have a quality camera on your phone. Or if your friends can’t find the perfect angle for your profile picture shot.

Whatever you decide, just don’t use selfies as your profile picture when building a personal brand. It looks unprofessional. Not many people will want to listen to your advice, let alone do business with you.

Final Thoughts

Growing on social media and driving profits through it requires constant effort. It’s much more than creating content. You need to pay attention to the smallest detail. I see so many marketers trying to build personal brands on Twitter, LinkedIn, Facebook, and other platforms – yet they blend in with other accounts because their profile picture doesn’t inject trust.

Hopefully, this guide has helped you find the inspiration for creating a beautiful profile picture that accurately represents your values. Trust me; you’ll be surprised by such a small change’s impact. The most apparent change will be an increase in profile visits. But the benefits won’t stop there. A new profile picture will open doors for you to establish meaningful connections and drive growth for your personal brand and your business.

Now go rock that photoshoot!


Fresh inspiration is a fingertip away,
Download Our Portfolio.

Download Our Portfolio