5 Ways to Boost Online Marketing for a Beauty Salon

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
I write Conversion Insider newsletter.

Do you need help attracting new customers to your beauty salon? Or you’ve just recently started a beauty salon business and need help figuring out where to start with salon marketing? You’re in the right place! This article will show you some of the most effective ways to boost online marketing for a beauty salon. You’ll learn how to reach a wider audience, get more brand impressions, and, finally, more appointments by excited clients. From creating a strong website to utilizing social media and email marketing, we’ll show you tried-and-true digital marketing strategies for success.

Whether you’re new to online marketing for a beauty salon or looking to refresh your approach, our digital marketing agency expert tips will help you get the desired results. Use them to take your beauty salon’s online presence to the next level.

Table of Contents:
How online marketing for a beauty salon can boost your business.

Is digital marketing a good way to grow your Beauty Salon Business

Today, everyone is using the internet to solve various problems and get answers to all kinds of questions. With the increasing use of search engines and social media, more people turn to online channels to find and research businesses. That’s why digital marketing is one of the most powerful ways to open additional opportunities for your beauty salon business. By having a solid online presence and utilizing digital marketing strategies such as search engine optimization, social media marketing, and email marketing, you connect with potential customers much more efficiently than with traditional advertising methods.

You must pay attention to the enormous potential of digital marketing to maximize the growth of your beauty salon business. There are many benefits of online marketing for beauty salons and skin care companies, including:

Increase website traffic

Internet salon marketing offers a wide range of opportunities to get more visitors to your website and attract new customers. One way to do this is through beauty salon SEO, which involves optimizing your website and content to rank higher in search engine results for relevant keywords. But its potential continues beyond that. You can also increase website traffic through social media marketing by promoting your beauty salon’s services and products on social media platforms such as Facebook, Instagram, and Twitter. Finally, email marketing lets you connect with current customers and promote special offers, discounts, and new blog posts. Combining these beauty salon marketing strategies allows you to get more website traffic and grow your business.

Increase brand loyalty

Your beauty salon can utilize social media tools, email marketing, and other online channels to build a stronger relationship with its customers and keep them engaged with the brand. For example, you can use social media to interact with customers and share updates about new services and promotions, as well as to gather customer feedback and respond to inquiries. Email marketing lets you send personalized newsletters and offers to clients and keep them informed about special events. This way, you can make your clients feel special, which is crucial for building brand loyalty and encouraging people to continue using your services.

Precise targeting of your audience

One of the main benefits of beauty salon digital marketing compared to traditional marketing is that it allows for a more targeted approach to reaching potential customers. You can use tools like Google Analytics and social media monitoring to reach specific demographics and interests. This will allow you to tailor your salon marketing strategies to reach people most likely interested in your services and effectively guide them through your sales funnel. 

Easily measurable results in real-time

Online marketing for a beauty salon is highly trackable and measurable. You can see exactly how well your campaigns perform and make any necessary adjustments to maximize the return on investment (ROI).


Online marketing allows beauty salons and skin care companies to reach a large audience at a low cost compared to traditional marketing methods. For example, the cost per thousand impressions (CPM) for TV commercials is around $28, which is eleven times more expensive than obtaining the same number of impressions from social media ads ($2.5). And let’s not forget that you can tailor PPC ads to target a specific audience, which allows you to boost the quality of the leads. The rise of beauty salon internet marketing opened opportunities for small businesses to compete with industry giants.

Digital Marketing Ideas That Will Give Your Beauty Salon a Boost

Beauty salons rely on attracting new customers and retaining loyal ones in order to thrive. Fortunately, many digital marketing ideas can help boost your beauty salon’s visibility and effectively grow your business. Let’s explore (number) of the best online marketing strategies for beauty salons and see how you can use them to your advantage:

Create a Strong Sales Funnel to Secure More Paying Clients

Many beauty salons make the mistake of trying to get bookings from total strangers. On the other hand, successful beauty salons use a sales funnel to guide potential customers through the process of purchasing their products or services. A sales funnel is a way of visualizing the different stages a customer goes through on their way to doing business with your company – from initial awareness of your services to the final conversion. You can better understand how to market and sell your beauty salon’s services effectively by tracking customers’ movements through the sales funnel.

4+2 stages of sales funnel for beauty salons online marketing.

4 Must-Know Stages of Sales Funnel

The funnel is typically divided into four primary stages, which you can then expand to suit your desired customer journey:

The awareness stage:

During this stage, potential customers become aware of your salon and are just stepping into your sales funnel. They might have seen your social media ads, found your website in search engines, or heard about your treatments from a friend or family member. But they still see no reason to choose you over any other beauty salon. You need to educate them about your salon’s services and products and position yourself as a trusted provider of beauty services. Creating blog posts, infographics, videos, eBooks, and similar content can be a powerful way to get more potential customers to the next stage of your sales funnel.

The interest stage:

At this stage, potential customers are aware of your brand and now believe you might solve their problems. The goal is to pique the customer’s interest and encourage them to learn more about your offerings. So keep creating high-quality content, and go into detail when explaining your beauty treatments, benefits, and more.

The desire stage:

This is the point at which a potential customer has learned about your salon and wants to make a purchase or book a service. It would be best to ensure customers have a smooth and effortless experience at this stage. Provide them with clear steps they need to take to get what they want. It is an excellent idea to offer free demonstrations, special offers, and coupons to ensure people choose your beauty salon over others.

The action stage:

Marketing efforts paid off, and potential customers will convert at this stage. If you’re selling beauty products, create a smooth checkout process by offering multiple payment options, minimizing the number of required fields, and similar. And for those customers who want to schedule a treatment at your location, ensure they can find your beauty salon. It is an excellent idea to provide them with additional information, such as nearby parking lots, the phone number they can call in case they need any help, and similar.

2 Additional Stages That Will Secure You Returning Clients

Even after a client schedules an appointment or buys a product from your beauty salon business, don’t quit your salon marketing efforts. Securing a high number of returning customers is vital to every beauty salon’s success. So consider adding these stages to your sales funnel:

  • Renewal of interest: During this stage, beauty salon businesses attempt to re-engage customers through various tactics such as email marketing, retargeting ads, or personalized offers. Most people book beauty treatments more than once, and you must ensure they’ll choose your salon again. If customers have been satisfied with the quality of your services, it should be much easier for you to renew their interest.
  • Repurchase: At this stage, you are earning returning customers. If you want to build long-term relationships with your client base, getting as many clients as possible back in your salon is crucial. Creating loyalty programs, giving rewards for repeat purchases, providing excellent customer service, and regularly communicating with customers to keep them informed about new products or promotions can help your beauty salon business with this.

You can better understand how to market and sell your beauty salon’s services effectively by tracking customers’ movements through the sales funnel. You’ll be able to identify at which of the above stages most potential customers give up on doing business with you. This will allow you to strengthen your marketing efforts and achieve better conversion rates.

It would help if you had a comprehensive plan on which types of content or offers you will present to customers at each stage. Make sure to keep them engaged in exploring your offerings. Once they are close to converting, create special promotions and offer some of your services for free. For example, you can offer free haircuts to everyone who books hair dyeing for the first time.

4 benefits of producing cool content as a part of online marketing for a beauty salon.

Produce Cool Content to Engage Your Potential Customers

Constantly engaging with your potential customers and providing them with high-quality content is crucial for various reasons. It can help you:

  • Showcase your skills and services: By posting content that showcases the salon’s skills and services, you can give potential customers a better idea of what your beauty salon is all about and what they can expect from a visit. This can be especially effective if you back up your content with high-quality photos of your salon and staff, before-and-after galleries, and testimonials from satisfied customers.
  • Build a strong brand identity: Posting cool content is a proven way to build a strong brand identity and differentiate your beauty salon from competitors. In crowded and competitive markets, such as the beauty market, finding a unique brand voice is one of the keys to success.
  • Attract and retain customers: Before scheduling beauty treatments, people want to learn as much as possible about them. That’s why high-quality content can help your beauty salon business attract and retain new customers. Your beauty salon can become a go-to resource for beauty and wellness information by constantly posting engaging and exciting content. This will encourage people to follow and interact with your social media accounts. 
  • Drive traffic and sales: All the interesting pieces of content have at least one thing in common – people tend to share them across social media, blogs, or with friends and family members. Cool content can help you drive traffic to your website and ultimately achieve more sales. It is a proven way to increase your business’s reach and visibility.

Use Targeted Ads to Maximize your Return on Investment

Targeted ads are a form of beauty salon digital marketing that uses information about an individual’s interests, demographics, and behavior to deliver personalized advertising messages. These ads are often delivered through social media platforms, search engines, and websites.

Targeted ads are a powerful way to reach specific audiences when promoting beauty products and services. For example, you can use targeted ads to reach women who live in a specific geographic area and have shown an interest in beauty and personal care products. This will increase the chances that your ads will be seen by individuals most likely to convert into customers.

In addition to targeting specific demographics and interests, your beauty salon business can also use targeted ads to reach customers at different stages of the buying journey. For example, targeted ads allow you to reach potential customers who are just beginning to research different beauty treatments or those who have done their research and are now ready to make a purchase. This way, you can tailor your online marketing for a beauty salon to better meet your target audience’s specific needs and interests.

Learning how to use Google Ads targeting expansion properly can help you maximize the return on investments during this journey.

Using client testimonials is a great way to provide potential clients with a social proof.

Build Trust with the help of Client Testimonials and Before/After Galleries

There are not many better ways to build credibility and establish trust with potential clients than showcasing testimonials. There are many types of testimonials, and the most popular among beauty salons are:

  • Written testimonials – You can include quotes from satisfied customers on your beauty salon website, social media pages, and other marketing materials.
  • Video testimonials – Short video clips of customers discussing their experiences at your beauty salon and the results they achieved can be a precious asset for promoting your services.
  • Online reviews – Many customers leave reviews on sites like Yelp, Google, and Facebook, which can be a great source of testimonials for your salon.

Whether you’re working on a web design for plastic surgeons or creating a website for your beauty salon, providing customers with visual evidence of your professional capabilities is crucial. Before and after galleries can help you showcase the transformation of clients who have received services such as haircuts, color treatments, or makeup applications. By seeing the transformation from start to finish, potential clients can better understand what to expect from the salon. These visual proofs will advocate the expertise of your staff better than thousand words. Before and after galleries can help you establish your beauty salon as a trusted and reliable source of beauty services.

Use Local SEO as an Advantage When Trying To Connect With The Community

While some forms of print advertising (such as distributing flyers) are still effective for letting the local community learn more about your business, digital marketing offers a more powerful tool – local SEO. Local SEO is a digital marketing strategy that can help your beauty salon improve its online visibility and attract more local customers. What makes it so powerful is the fact that local SEO packages give you a chance to present your business to people who are actively searching for beauty salons near them. Sounds tempting. Here is how to get started:

Step 1: Set up Google My Business Account

You can start utilizing local SEO by claiming and verifying your business on Google My Business. This will allow you to manage your online presence across Google. However, the job is not over even after setting up a GMB account and adding your business to Google Maps. Make sure to follow the steps below.

Additionally, consider consulting a beauty marketing expert to further enhance your strategy and maximize your online visibility.

Step 2: Include local keywords across your website

To boost your local SEO performance, you must optimize your website for local keywords. Start by conducting keyword research to find high-value local keywords that are relevant to your business and your location. These could include the name of your city or region, local landmarks or attractions, and other terms people use to search for beauty salons in your area. An example could be “beauty salon in Chicago”. Once you identify these keywords, start incorporating them into your website’s content and metadata, such as title tags and descriptions of your pages. It would be best to use local keywords in your social media profiles, online directories, and other online listings to signal search engines that your business is relevant to local searchers. 

Step 3: Add information potential clients will look for

Having a phone number, location, and business hours listed on your beauty salon website and online profiles will help search engines understand the relevance and credibility of your business to users in your geographic area. But this information also allows members of your local community to quickly contact and visit your beauty salon, which can lead to increased foot traffic and more bookings. 

Step 4: Encourage customers to leave reviews

When trying to boost beauty salon local SEO, asking your customers to leave reviews on your Google My Business listing and other review sites is a good idea. This is mainly because reviews make your business look more credible and trustworthy. When potential customers see that others have had positive experiences with your beauty salon, they are more likely to feel confident visiting one of your locations. But having positive reviews will also help you achieve better results in Google, as the most popular search engine considers these when ranking businesses for local search results.

Collecting customers' emails can help you with targeting. One way to do it is by requiring them to leave their emails when booking a treatment at your beauty salon..

Collect customer emails and other data and then use it for better targeting

Tailoring your beauty salon marketing efforts and communications to specific interests and audience needs is crucial for growing your business. In this section, we’ll discuss how to collect important customer data and then use it to achieve your goals.

You can collect email addresses from customers in several ways:

  • Sign-up sheet: Your beauty salon can have a sign-up sheet at the front desk or in the waiting area for customers to provide their email addresses. This can be done voluntarily, and the salon can offer incentives such as discounts or special offers for signing up.
  • Online booking system: One of the best ways to collect email addresses is through the booking system on your website. Many beauty salons already have an online booking system where customers can schedule appointments and make payments. In the long run, asking for an email address there will benefit your online marketing for a beauty salon.
  • Customer survey: Your salon can also ask customers to provide their email addresses when filling out a survey or feedback form. You can do it either in person or online.
  • Social media: There are many ways to collect email addresses on social media. For example, your beauty salon can run a contest or giveaway that requires customers to provide their email addresses to enter. That’s a win-win situation for both sides.

You can use these email addresses to send customers newsletters, promotional materials, and other marketing messages. Email marketing is a powerful way to keep customers informed about new products and services, as well as special offers and discounts. This will help you build a loyal customer base and secure growth for your beauty salon business.

Keep track of your client’s purchase history

Besides collecting emails, it is also a great idea to keep track of your client’s purchase history. Here’s how you can do it:

  • Point of sale (POS) system: Many salons use a POS system to process transactions and track customer purchases. This system can store information about what products and services customers have purchased and the dates and amounts of those purchases.
  • Customer database: Your salon should maintain a customer database that includes information about each customer’s purchases. You can do this manually by keeping records in a spreadsheet or other document. However, suppose you want to save time and energy and ensure there won’t be mistakes in your database. In that case, you can hire a Chicago web development agency to integrate specifically designed software within your website.  
  • Customer loyalty program: You can also create a customer loyalty program that tracks customers’ purchases and rewards them for their loyalty. This can also help you build long-term relationships and encourage repeat business.

By collecting data about customer purchase history, you can polish your online marketing for a beauty salon in numerous ways. For example, suppose you notice that a particular customer frequently purchases services products and services related to hair beauty. In that case, you should target that customer with ads for new hair products. Analyzing purchase history can also help you identify trends and patterns in customer behavior. For example, suppose you notice that a particular group of customers tends to make purchases around the same time each year. In that case, you should run a marketing campaign targeting that group during those periods. This will increase the likelihood of making a sale or getting new bookings. Moreover, incorporating influencer marketing as a marketing tool can enhance brand awareness for your beauty brand, especially when guided by a beauty marketing expert. This approach can resonate more effectively with your target audience, leveraging the credibility and reach of influencers.

Need help with online marketing for a beauty salon?

Are you looking for ways to enhance your online marketing for a beauty salon? Alpha Efficiency might help you find the right solution.

Our team of experts will work with you to create a personalized marketing strategy that targets your ideal clients and showcases your beauty salon’s unique services and experiences. From social media management and email marketing to an alluring website built with the best SEO practices in mind by our Chicago web design agency – we have the tools and knowledge to make your salon stand out online.

With Alpha Efficiency’s online marketing for beauty salons services, you can expect:

  • Increased website traffic and quality leads
  • A robust sales funnel that will help you convert more clients
  • Improved search engine rankings
  • Enhanced social media presence and engagement
  • Targeted PPC & email marketing campaigns
  • Professional website design and development

Start showcasing your beauty salon to the world and bringing in a steady stream of clients today. We’ll help you take control of your online presence and start attracting new clients today. Get in touch to learn more and start your digital journey. 


Fresh inspiration is a fingertip away,
Download Our Portfolio.

Download Our Portfolio