Why I unfollowed everyone on Twitter, and why you should too

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
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So I did this strange thing, and I liked it quite much. When you are following more than 1000 people your stream gets flooded, so in the end, you stop watching your timeline. And I wanted to make Twitter about me. So I unfollowed literally everyone. And started fresh. Started acting as a regular user would, instead of following everyone else in order to get a follow back. Follow/unfollow tactics are a thing of the past. And not a really good social media strategy. I know that a lot of people who are into blogging, leveraged this spammy tactic to a whole new level of game, but eventually, it’s diverting me back from the main product of my blogging, and it’s actually writing!

My girl actually inspired me, because she said pretty simple yet effective thing: “Hey, this Twitter is awesome, it allows you to follow your interests!” Than the lightbulb went on in my head. Why wouldn’t I use it to do the exactly same thing, just follow the things that I think are interesting. I hit the hard reset button and started again. Will I lose some followers? Definitively! Will I waste less time on Twitter, feels like it. At this point I am following 15 people. My Twitter timeline doesn’t get new updates every second like it used to. It might be dead, but it’s actually rich. It  allows me more time to focus on each and every individual tweet, instead of rushing through the timeline in order to find that new nugget and save it in the Instapaper.

I did that on my main account, I still have a couple of other accounts as entities that are representing my websites, but with this personal one, I decided to take this approach, and it actually became the account that is my default. Yep, just following the people that I care about, simple as that. Less time, more engagement and fruitfully spent time.

Now, this account is linked with my Evernote. There is nifty little trick that allows you to save every Tweet that you put out there if you mention @myEN somewhere in your article, and it will end up in your inbox. So when I retweet someone and I want to save his message, this is the way I go about it. Instead of using the Twitter web, I am using it through HootSuite. HootSuite is actually a life saver for people who deal with a lot of social media, like I do. I keep all client accounts on this one, as well as my other social media outlets.

At the end of this short story, on what I’ve done to my personal Twitter account, I am wondering how are you using it? I am wondering who do you love seeing in your timeline? How keeps you updated on the things that are peeking your interest? Share your answers in the comments bellow.


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