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Essentials of A Great Mortgage Broker Web Design

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
I write Conversion Insider newsletter.

Is your mortgage broker web design failing to attract users and land new clients? Or do you want to design a profitable website but don’t know where to start?

Mortgage brokers need websites that look professional and polished. Web design that loads slowly or lacks essential information can make your business seem amateurish and scare customers away.

In this day and age, all serious mortgage lenders, despite their particular end goals or client volume, should have a proficient website. A mortgage website will help potential clients find you, learn about your services, and have an easy way to contact you.

Mortgage companies deliver sensitive services; therefore, they need a web design customized to their unique needs. I’m afraid that regular website templates may fall short of your project’s expectations.

In this article, I’ll tell you the essential design elements my Los Angeles web design agency uses to build high-performing sites for brokers and real estate businesses.

Table of Contents:
Mortgage broker web design

Benefits of Effective Web Design For Mortgage Businesses

Referrals and word-of-mouth can help you build a strong reputation and land new clients. However, you shouldn’t forget we live in the digital era. Even if a potential client hears about your business from a previous client, it’s likely they will still check on your website before considering hiring your mortgage services.

Almost every client you land probably took a trip around your mortgage website at some point. You should be prepared and count on a professional site where they can get the best first impression of your business.

Your mortgage broker web design is the most important piece of your digital marketing strategy. These are some of the benefits you will reap from investing in website design:

Build Trust and Credibility To Enahnce Business-Client Relationships

Most users don’t trust poorly designed websites. Think about it; would you work with a company whose site takes forever to load, has broken pages, and ht information is outdated? Probably no. All those aspects create the impression the business doesn’t care, which can make potential clients second guess your services.

One of the main reasons why mortgage brokers, real estate agents, and loan officers use a professional financial institution website design, is to build trust among their audiences. A solid site with the right design aesthetic and valuable information makes users want to explore it further while building trust in your brand.

Potential customers will navigate your website for evidence indicating you are a reliable business. In the competitive mortgage industry, clients have many options to choose from. Presenting yourself as a credible source puts you ahead and encourages web visitors to become clients.

Smoother Business Operations – Save Time and Money

As a mortgage broker, you are always on duty, meeting with clients and navigating customers’ requests and finances. You are expected to respond fast without compromising quality.

Everyday duties may already represent a lot on your plate. A website shouldn’t add to your workload but alleviate it. A good mortgage broker website design will facilitate communication with your customers, schedule calls or meetings, take recurring payments, keep an organized calendar, and more.

A website can be a valuable tool to improve, automate, and streamline your mortgage business operations, helping you increase efficiency and scale your business.

Drive Web Traffic and Land More Customers

Around 43% of consumers research mortgage businesses online before they select a broker. Probably one of the biggest reasons to set up a business website is to increase your chances of getting new leads.

Once users find your website, they can explore your services, and if interested, they will know how to reach you thanks to your site contact information. To achieve that, your website must be built using mortgage broker SEO best practices so your site is highly visible and website visitors can easily find it. It also should have compelling call-to-actions, valuable content, and enticing conversion tools that turn these leads into paying customers.

Even though proficient web design comes with a cost, the increased sales and significant ROI makes the investment worth it.

Boost Client Engagement To Achieve Brand Loyalty

Borrowers care about customer service as much as getting the best deals on home equity loans. Since your mortgage broker web design is likely the first point of context potential clients have with your business, you want to ensure an exceptional user experience.

Your website should offer a streamlined experience so users feel drawn to explore the site and interact with your content. Your ultimate goal is to create the ideal website conversion funnel that leads visitors toward taking your desired action – scheduling a call, downloading a resource, etc.

By creating a positive web experience, you will encourage your website audience to engage with your content, share your site with friends and family, leave positive reviews, and become loyal clients.

What it Takes To Develop A Profitable Mortage Broker Web Design

Mortgage broker web design can help you with lead generation, credibility, and establishing a solid and loyal clientele. However, you will only achieve that with a proper website design developed for your business’s unique needs and goals.

If you wonder, “Why is my conversion rate so low?” that’s probably because your site is not optimized to meet mortgage customers’ specific requirements. Until you fix that, you will continue to experience leaks on your website conversion funnel.

Let me show you what it takes to create a site that performs well and increases your client acquisition rate. These are the essentials for an efficient mortgage website design:

Select a Web Domain That Represents Your Brand

Choosing the right domain name is one of the first steps to a successful online marketing campaign. Your domain name is like your business online identity; it is what users will type in their web browser when trying to visit your mortgage site.

Ideally, your web domain would include your business name or reflect what you do or the services you offer. that way, potential clients can easily find you.

Since not two domains are the same, it can happen that de name you want is already taken by another mortgage dealer. In that case, you can use slight variations or try a domain name generator.

Never underestimate the power of a good web domain or neglect carefully choosing one for your business. Besides successfully leading users to your site, registering a strong domain domain will:

  • Make your site look professional.
  • Improve your search engine ranking.
  • Enhance brand visibility.
  • Establish your brand as an industry expert.

Before you decide on a domain, take some time to learn about different domain styles and which one better suits your market.

When working on your mortgage broker web design, you want to consider how website visitors will navigate between your home page, landing pages, and your content. Having a clear picture of users’ behavior will enable you to restructure your site information in a way its ways for visitors to find what they wish.

Let’s dive a little deeper into this point. Let’s say your main menu will include “Services.” Then. you want to create a sitemap that categorizes the different services you offer, such as home loans, businesses, loans, and refinancing. That will not only allow users to find information quickly but also for search engines to crawl and index your content, helping you rank higher on SERPs.

The best loan officers and mortgage brokers’ websites prioritize intuitive navigation and modern ui design. That translates into a seamless user experience and greater customer retention.

Create a Responsive Web Design to Enhance Accessibility

Just like the best mortgage services care about user experience, they also implement responsive designs. But not responsive in the sense of responding quickly to customers, but rather making your website work across multiple devices.

Some clients will find you on their laptops, others will use tablets, and a large percentage will visit your mortgage or lending business website from their smartphones. Being fully optimized means your web design will adapt to different screen sizes and resolutions without losing quality.

Since almost every adult in America owns a smartphone, should you make your website mobile-first? Not necessarily. A mobile-first approach is great for specific businesses but may not be the right move for mortgage brands. Mortgage broker’s customers typically conduct extensive research on loans, refinancing, and other financial services. It’s more common for people to conduct such research on desktop computers.

Still, many potential consumers may find your business while navigating the web on their phones. Therefore, you must invest in mobile-friendly and responsive web design to provide optimal user experience across all devices.

Use Industry-Specific Tools and Services

Financial tools to implement on mortgage broker website

If you decide not to build your site on your own and seek professional help, you’ll quickly notice there is a wide variety of agencies and studios available. The key to getting a profitable mortgage broker website is to work with an agency with mortgage industry design expertise.

One quick way to know if the design studio is right for you is by asking them what industry-specific tools they will integrate into your design. Your customers will only work with you if they sense you are an expert in our field, so they will be looking for mortgage-specific features your website should have. Having the right tools tells prospects you are credible and professional.

Showcase Your Mortage Expertise – Position Your Brand As An Industry Leader

Mortgage brokers operate in a highly competitive market where options for alternative services abound. To differentiate your company from other businesses, you must show your visitors what makes you special, and that can be your industry expertise.

If you already own a website, take a look at it and think: is it conveying my mortgage business expertise? The first step to show you are an industry leader is having a polished, well-designed website. I already talked about how a professional-looking site can make you seem trustworthy and reliable. Well, it can also showcase your expertise in your niche.

Furthermore, you should consider including any element that displays your mortgage knowledge. It can be through credentials, case studies, previous clients’ reviews and testimonials, or an educational blog post.

Customers work with experts because they can solve their problems. Show your audience you understand their problems (pain points) and you have experience solving them. That will immediately start landing you more clients.

Looking For A Seasoned Web Design Agency?

Now you know a website plays a fundamental role in your digital marketing for mortgage brokers. In the competitive mortgage market, a professional website offers benefits you can’t miss out on.

Poor-quality sites go against your expertise and lead visitors to hit the back button. On the other hand, beautifully designed websites that perform well are an extension of your business. They convey your professionalism, industry experience, and excellent customer service.

Would you like help creating a mortgage broker web design that’s up to your market standards? Schedule a call with me; my team can help you design a website that boosts your business clients’ acquisition rates.

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