How To Make A Hand-Drawn Logo In 5 Easy Steps

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
I write Conversion Insider newsletter.

Hand-drawn logo designs are on the rise this year. Despite modern technologies and AI available for logo design, many businesses still prefer the level of personalization only a hand-drawn logo can offer.

Designing a logo by hand has many benefits but also its own set of challenges. Can your hand-drawn artistic logo compete with pixel-perfect digital logo designs? If you do it right, yes. A well-designed hand-drawn logo can be in the same league as digital ones and even stand out from them.

For this article, I created a 5-step guide on how to make a hand-drawn logo from scratch. By following this guide, you can design beautiful and functional hand-drawn logos that help brands connect with their audiences and engage them to become loyal clients.

Table of Contents:
Hand-drawn logo

Is A Hand Drawn Logo The Right Choice For Your Design?

There is a reason why hand-drawn logos are among the top 2024 logo trends. Businesses that opt for hand-drawn logos are making more than a design decision. Like signatures, hand-drawn logos are a statement that brings personality to a brand. These logos add a touch of the human hand that evokes an emotional connection between users and the brand.

Brands looking to convey a personal and down-to-earth vibe usually go with this type of logo. However, many brands can rip the many benefits a hand-drawn logo design presents:

A Human Touch – Create An Emotional Connection With Your Audience

We are in the boom of the digital age, where most designs are created digitally using advanced tools or even artificial intelligence. Today, more than ever, the audience appreciates and feels strongly drawn to designs with a human touch.

It is easier for users to connect with logos with the warmth and authenticity of the human touch. Brands that use this logo trend can forge deeper connections and stronger emotional bonds with their audiences.

If you are working on a retro design and your goal is to evoke nostalgia and craftsmanship, you can take your logo one step further with a retro font design. Hand-drawn logos give plenty of room for creativity; besides the visuals, you can also experiment with different typography styles to create a unique logo.

Approachability – Make Users Feel Invited To Connect With Your Brand

Human touch and authenticity make brands seem more approachable to potential clients.

Yes, all brands need to live in the digital landscape to succeed. Butt hat doesn’t mean their logos must be or feel digital. Drawing logos by hand and utilizing a combination of hand-drawn lettering or experimental typography take away the “digital feel.”

The soft edges and subtle irregularities and imperfections make these logos seem more authentic, making brands appear more personal and approachable. An approachable business is transparent and trustworthy, making users feel more drawn to become clients.

Unique Designs – Have 100% Ownership  Of The Logo

If your client wants to stand out and you are looking for the 2024 graphic design trends that help them achieve that, you can stop looking. Hand-drawn designs shout uniqueness and creativity.

Forget about templates and slightly modified logos that you see everywhere. With this trend, you will create a business logo 100% original, with an unparalleled level of details that can’t be replicated.

Businesses known for their creativity or exclusiveness need a branding strategy that meets those standards. Those companies can highly benefit from a logo design that has never been used before, and their target audience can quickly recognize it whenever they see it.

How To Make A Hand Drawn Logo in 5 Simple Steps

Now that you know the advantages of using hand-drawn logos and that this trend will be hot this year, it’s time to learn how to create this type of logo.

I summed up the process into a 5-step guide that covers all you must do to design high-quality logos drawn by hand:

1. Consider The Tone For Your Logo Design

Different logo styles

Before you begin the design, spend a few minutes considering the appearance and image of the logo you are about to create. For that, think about your client’s brand identity. Do they want to come across as professional and sophisticated? Or do they have a fun, energetic, and highly approachable vibe?

To get the right tone, check their website and social media if they have any, or as them questions about their brand essence and goals. Remember to consider the brand’s target audience as well.

What do the rest of their mediums look like? Don’t forget that the logo is the most crucial element of a branding strategy, but not the only one. Colors are also important. Does the brand use a minimalist or maximalist color palette? All those aspects will help you find the perfect tone to create a successful hand-drawn logo design.

2. Brainstorm Some Ideas

Once you get the tone of your logo, you can move to brainstorming. Write down or doodle all the ideas that go through your head; put your imagination to work.

You can check similar brands’ logos to get inspired and spark your creativity. If you work with a design team, you all can brainstorm ideas together and see if you can create something from everybody’s thoughts. If you are a freelancer, you can show designer friends your ideas and ask for feedback.

At this step, the goal is to put all your ideas out there; don’t keep anything in your head. You will quickly realize which ideas won’t work; you can discard them along the way or keep them aside just in case.

After you finish brainstorming, lay all your ideas in front of you; there should be some designs that stand out. Those are the ones you will want to explore further as you move on to the next step of your logo design.

3. Experiment With Different Styles

Once you have one or two main ideas, it is time to sharpen the details to make the logo even better. The logo is supposed to communicate the brand story, so try different styles to find the one that matches the brand personality.

Experiment with different versions of the same logo, using different font styles, colors, and other design elements. For example, if you are working on a futuristic graphic design for a logo, you can try multiple styles, such as using neon colors for a cyberpunk aesthetic or adding glitch elements.

Depending on the brand’s identity, there are plenty of styles you can test. If you don’t know where to start, it is always a good idea to begin with the brand’s name. You don’t need to create the entire logo at once. You can begin with minor parts and add details as you go until you have a full design.

4. Time To Draw The Final Sketch

You have drawn multiple rough sketches and tried different styles. Those efforts have given you many logo ideas for your final draw. Now you must examine all those first drafts and see which one is closer to the brand’s identity and message.

Once you pick the one that works best, a good idea is to create a larger version of the logo. That will help you to easily incorporate details in the logo space.

At this step, you may find yourself tossing some ideas, even from the sketch you chose. There is nothing wrong with that. As with most business logos, the cleaner and simpler the final result, the better. So, eliminate excessive elements that don’t add any value to the logo design.

Make sure your final brand logo sketch scales well; that means it works well for large and small screens. Most digital traffic comes from mobile devices nowadays, so you want to ensure your design will adapt to all screen sizes.

5. Digitalize Your Logo

How to digitalize a hand-drawn logo

Your hand-drawn logo may look stunning on paper, but it won’t do much good for the brand unless you convert it to a digital file. You can use the image editor software of your choice; I’ll show you how to do it using Adobe Illustrator:

  • Scan the logo: The best way to convert your drawing into digital file is by using a scanner. Set the scanner to the highest possible resolution and scan your logo sketch. If you don’t have a scanner, you can take a photo with a high-quality digital camera or smartphone. However, factors such as lighting can compromise the image quality, so leave this option as the last resort.
  • Vectorize the image: Turning your image into a factor will allow you to edit and enlarge the logo without losing quality.
    • Prepare the image: When an image becomes a vector, it usually can’t retain the same colors. Therefore, if you designed a colorful logo, you must first turn it into black and white. Also, rise the contrast, and you can increase saturation a bit.
    • Turn the image into a vector: For this step, you will use the Image Trace tool. Select “Object” > “Image Trace” > “Make and Expand.” After the process is done, you will get a vector image.
  • Final editing: Now that you vectorized your logo, you can start polishing it up and adding color. The software has many features that can help you achieve your desired end result.

Ready To Create Your Own Hand-Drawn Logo?

It’s your turn to create your first logo designed by hand. The process can seem daunting, but it gets easier the more you practice. So, I advise you to start brainstorming your first logo ideas today.

Following these 5 steps will guarantee you get a high-quality hand-drawn logo that performs well in the digital world. With a unique and personalized logo, your clients will establish a deeper connection with their clientele and quickly grow their business into a successful venture.

As this trend continues to rise in popularity, the moment to learn how to make a hand-drawn logo is now. Many brands will be asking for this type of logo, and they want a designer who can deliver top-notch results. Get acquainted with this style and add it to your designer skill set.


Fresh inspiration is a fingertip away,
Download Our Portfolio.

Download Our Portfolio