Figma to WordPress: Pixel Perfect Migration & SEO Ready

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
I write Conversion Insider newsletter.

Have you thought that Figma to WordPress migration is going to be easy? Are you trying to jam in this Figma file into an Elementor template and think it was going to be all fun and roses? Wrong!

There’s a reason why Alpha Efficiency.™ uses Figma to create our sites. If you are looking for a quick bootstrapped solution, this article is not for you. We wrote this piece for those that want lasting SEO results, a fast and optimized site, coupled with pixel-perfect design. For your reference, if you want to tackle this to a next level, I advise you look into Sage Framework for WordPress SEO, to see the cutting-edge frontier of how we create Enterprise WordPress Websites.

All of this will take work. Take it from a 7 Figure Web Design Agency, voted #1 Web Development Company in Chicago per Clutch. We built our business around Figma to WordPress workflow. It is not a secret that Figma to WordPress is a powerful combination for building unique designs and enrichening your website’s look and feel. However, before you’re ready to activate your WordPress site, you’ll need to export the Figma design into your WordPress theme successfully.

Here at our WordPress web design company in Chicago, we’ve been successfully using Figma to WordPress combination for years – and in this article, we’ll show you how exactly you can do it too. For that purpose, we’ll discuss the best practice strategies that won’t only make your website look pretty, but will enable you to snatch those juicy first-page rankings. You’ll also learn how Figma’s latest features can help you enhance your web pages, which big companies use this design tool, and how to turn Figma files into pixel perfect WordPress website.

Table of Contents


figma to wordpress

What is Figma?

Figma is a popular vector graphic editor designers use to create user interfaces, illustrations, icons, and more. High-fidelity Figma designs can be converted to code or exported as PNGs, JPGs, and SVGs. While it is similar to other design tools, such as Adobe Photoshop and Sketch, Figma has some unique features that make it a valuable tool for designers. Some of the most popular features include:

  • The ability to create vector graphics that can be easily scaled and exported for use in web and native app design.
  •  A wide variety of built-in shapes and objects can be used to create Figma designs.
  •  A layer-based design interface that makes it easy to create complex designs.
  •  A design library that web developers can use to create consistent designs across the web and native apps.

Figma can be utilized as a design collaboration tool that allows multiple designers to work on the same project simultaneously. That will allow you to give immediate feedback to the members of your design team and finish the web project more efficiently. And since Figma is a free design tool, you can start using it immediately.

It is worth noting that this vector graphics editor is web-based, which means that it can be used on any operating system and various devices, as there are even ways to use Figma on iPad as an app. 

Figma was created by Dylan Field and Evan Wallace in 2016, and it was recently announced that Adobe would acquire it for an astonishing $20 billion. However, its creators claim that Figma will remain free for educational purposes and that Adobe will expand this tool’s features.

Why should you use Figma to design WordPress websites?

WordPress is a content management system (CMS) that enables you to create a blog or a website from scratch or to improve an existing website. It is free and open-source software released under the GPL and currently stands behind the most active websites. Ease of use and flexibility make this CMS an excellent choice for both beginners and experienced users.

However, while building a simple website is very easy when using ready-to-go WordPress themes, by sticking with basic page editors, you will probably fail to impress your potential customers. That is because Elementor and other page builders will not only prevent you from creating a web design that goes hand in hand with your brand guidelines but also from fully optimizing your website for performance in search engines. To build a unique web design, you’ll need to either hire professional digital marketing services or utilize design tools on your own.

As a powerful designing and developing tool and vector graphics editor, Figma is one of the most popular choices for those who work on complex web projects. Figma to WordPress is a great combination because this design tool’s features compensate for the limitations WordPress page editors have, especially when it comes to the user-friendly and fully functional website visual aspects of a website.

Do big companies use Figma?

big companies using figma

There is no one-size-fits-all answer to this question, as each company has its own needs, design QA checklist, and budget. Figma is very popular among freelancers and small businesses since it is free and easy to use. However, many large companies also use Figma, as it is a powerful and versatile design tool that can be used for various purposes. That includes giants such as Google, Facebook, and Netflix, and Figma has even been used to design the interface for the Tesla Model 3. 

This doesn’t come as a surprise, considering Figma’s rise in popularity in recent years. Companies use this design tool to create prototypes, enhance collaboration among their team members, find bugs more quickly, and build fresh-looking user interfaces for their websites and apps.

Can I convert my Figma to HTML?

By converting Figma to HTML, you can create clean, standards-compliant code that will render correctly in all browsers and then use it to customize your WordPress theme. This process is essential because it allows designers to test their designs in a real-world environment and ensure they work as intended. If you have a Figma design that you want to convert to HTML, you can do it by using several plugins:

Although using Figma to HTML plugins can save you time, we prefer a manual approach to converting Figma to HTML in order to avoid any potential code errors. The best practice to manually turn Figma files into HTML is utilizing a CSS framework such as Bootstrap. You can do it by following these steps:

  1. Open your Figma files
  2. Download the starter HTML template from Bootstrap
  3. Proceed to create a page layout by working on the header section. Then, add the footer and the other page sections. Remember to add style.css and global.css to your colors, typography, buttons, and other elements.
  4. In order to make it possible to transfer the files separately in WordPress later on – separate your page sections into different HTML sections.
  5. Keep coding the remaining pages of your design, and make sure to use media queries to make a website responsive.

Once your HTML pages are ready, you can move on to turning Figma to WordPress. Keep reading to find out exactly how you can do it.

Can you turn Figma into a WordPress website?

While there is no easy way to export Figma design as a WordPress theme, it is definitely possible. However, keep in mind that exporting Figma to WordPress without making serious changes to your website’s code can be a difficult task – so we strongly advise you to back up your files beforehand. That is especially important if your website is already live. Converting Figma to WordPress is best handled by professionals, as with neither of these methods, you can be 100% sure that no errors will occur during the process. So make sure to fully understand the desired method before doing any work.

If you have followed the above guide, you have your HTML files ready. Now, here are three approaches to turning them into a functional WordPress site – creating a new theme from scratch, using an existing theme, or utilizing page editors.

figma design being converted to wordpress

Converting HTML to WordPress by creating a new theme

With this method, you’ll first need to create a new theme from scratch, and make sure to create the following files:

  • header.php
  • functions.php
  • footer.php
  • style.css
  • index.php
  • page.php
  • single.php

Since this approach gives web developers full control over the website’s look and functionality, our WordPress SEO agency highly recommends it for those confident in their skills. By creating a new WordPress theme from scratch, you’ll be able to write clean code, which will prove beneficial for the user experience and your website’s SEO.

Making Figma to WordPress conversion by using existing themes

As building a WordPress theme from scratch can be very time-consuming, if you are short on time or lack resources, you might want to use a starter theme for the purpose of converting Figma to WordPress. For this purpose, we recommend utilizing Sage Framework, as this starter theme has clean code and gives you a solid SEO foundation.

This method allows you to start converting your Figma designs into WordPress websites much faster, as starter themes will already have the necessary files. After you choose your theme, you have to implement your HTML code in order to achieve the desired look and feel before you activate the WordPress site. You’ll only need to understand the basic structures of WordPress themes to successfully turn your Figma design into a functional website with this method. Here is what you need to do:

  1. Export Figma design as HTML files following the steps we’ve described
  2. Open these HTML files
  3. Choose a starter WordPress theme
  4. Fill in the existing code structure with your HTML code

Converting Figma to WordPress with the help of Page Builders

WordPress page builders are plugins that allow you to create custom pages or posts without having to code. They typically include a drag-and-drop interface and a library of pre-built elements that you can add to your pages. WordPress page builders can be used to create any type of page, including landing pages, sales pages, and membership sites. 

While using page builders might be the easiest solution, especially for those who don’t possess any coding knowledge – we advise against this approach. That is because Elementor, Wix, and other page editors usually make your website slow to load due to code redundancies and create plugin and cyber security vulnerability conflicts.

How do I embed a Figma in WordPress?

figma being loaded on a wordpress site

When you embed a Figma file, you’re essentially embedding a live, interactive version of that file on another website or blog. That’s different from simply sharing a link to a Figma file, as anyone who visits the page where you’ve embedded the file will be able to interact with it, just as they would if they were viewing it on Embedding a Figma file in WordPress is a great way to show off your work or to provide an interactive element to a blog post or tutorial. Keep in mind that updates will automatically go live when changes are made to the original Figma file.

Here is a simple step-by-step guide for embedding a Figma file in WordPress:

  1. Open the desired Figma file
  2. Click the Share button that is located in the top right corner of the screen
  3. Click the Embed tab
  4. You’ll see an Embed code appearing; copy it
  5. Use your WordPress editor to open the desired page of your website, then open the HTML tab
  6. It is time to paste the code where you want your Figma design to appear
  7. Save page

That’s it; now your visitors will be able to interact with your fantastic Figma design. However, if this doesn’t work for you, or the page doesn’t look the way you wanted it to, here is what you need to know:

  • You might need to adjust your iframe width and height depending on your WordPress theme
  • Before embedding a Figma file, you need to make sure it’s published first
  • It is essential to copy the right code from Figma in case of any error – repeat the whole process and explore similar options in the app

Is there good Figma to WordPress plugins?

The answer to this question heavily depends on the complexity of your web project. If you plan on creating a simple website, some Figma to WordPress plugins will probably give you satisfying results. On the other hand, the chances that code errors will occur increase with the rising complexity of your Figma design.

If you want to automate the process of converting Figma to WordPress, there is one plugin that you might find helpful – ExportKit. Using this plugin can save you time and money, and you only need to have a basic understanding of various WordPress theme structures to start using it. 

wordpress exportkit and figma

Still, you need to keep in mind that automatically generated codes still can’t compete with the ones that humans write. That’s why we advise you to either manually convert Figma to WordPress on your own or hire professional web developers to do it for you.

Get in touch

Are you excited about turning your amazing Figma design into a fully functional WordPress website? There are multiple ways to achieve this, and Alpha Efficiency will help you choose the right one based on your needs. Here is what you’ll get by partnering up with our Chicago web design agency

  • Fast and quality Figma to WordPress conversion – Our team will ensure that each pixel of your Figma design displays on your website in the way you intended
  • Perfect Figma to WordPress SEO build – While using Elementor and other page builders might sound like an easier option, it usually proves disastrous for your SEO results. By coding your WordPress theme from scratch, we’ll secure top-notch performance for your website.
  • Detailed progress reports – If you’d like to get more involved in your Figma to WordPress project, our team will be open for full collaboration. 
  • 24/7 support from our team – To make sure everything goes as planned upon the launch date, our team will stay available to you at any time. Don’t hesitate to contact us in case any problem arises, and we’ll fix it on the shortest notice.

If you want to turn your Figma designs into an astonishing WordPress website without having to write a single line of code yourself, we’d gladly help you. Feel free to schedule a call so we can discuss your next project.


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