The first impression of your company is your website. Whether you already have a website or you plan to develop it in the near future, it’s vital to understand the characteristics that will increase the effectiveness of your online presence. A great website should be usable to everyone and intuitive. It may take a longer period of time to build a great network, but many sites have stated what works for them and what doesn’t. In this article, our SEO agency from Chicago is going to list the ten most important stats that will change the way you think about online presence.
48% of people said that website design is the No. 1 factor for determining the credibility of a company
The website design is what sets the tone for your marketing message. Having a great overall website design that is appealing and user-friendly and performance driven is vital for becoming a successful business in today’s digital world. The benefits of investing in high quality web design are:
- Lower Bounce rate
- It sets the first impression
- It builds trust with the audience
- It creates consistency
- It aids your SEO strategy
It takes around 0.5 seconds, make sure that they don’t form their opinion while they’re waiting for your site to load. Help your visitors to form an opinion about your company, by having a loading time faster then they think.
Investing in great design and code means investing in the future of your company. Excellent web design is what impacts how your potential customers perceive your brand, but also dictates your online performance metrics and search rankings. That first impression that you make on them can either get your leads to remain on your site and learn more about your business or leave it and turn to a competitor.
About 79% of customers cited that they wouldn’t return to a slow website
It’s time for companies to focus on delivering the fastest mobile and desktop-friendly user experience that can be achieved. Around 47% of Users expect a maximum of two seconds of loading time for a website. A fast website provides great user experience, and a satisfying UX will lead to higher conversions.
If you have a slower site, Google will crawl your site slower. That can be really bad, especially if you are creating and publishing a lot of new content or making many edits to the already existing content on your website. Besides, slow-loading websites cost retailers $2.6 billion each year in lost sales.
In 2019, Google is determined to focus on ranking sites based on their mobile experience. Most of us focused on creating desktop versions of our websites that load as fast as possible, but since the number of users on mobile devices increased, and with Google switching to the mobile index first, we must also focus now on mobile speed.
Here at Alpha Efficiency, we pride ourselves at making blazing fast sites that are absolutely crushing it on mobile browsers. Schedule a call, and we’ll get you a quote for your project.
Responsive web design has earned 85% votes of the web users
Around 85 out of every 100 web crawlers would like a seamless experience across all devices and platforms, which implies that a user should be able to continue his work from where he left without the need for any hustle. As there is a variation in display sizes, the layout of the website may look a little bit different, but the ease of its use should not be compromised.
A responsive web design is a guarantee that the visitors will have the best possible experience on your website on any device. It offers an optimized browsing experience, and it’s also a great way to refine the content on your site.
With the Google algorithm update that we already mentioned, a responsive web design increases visibility on search engines, because it has become mobile-friendly. A website with an excellent mobile experience will show up in search results above the one without.
Mobile devices generated 51.51% of global website traffic in 2019
According to Statista research, mobile accounts around half of the web traffic worldwide. Mobile devices generated 51.51% of global website traffic in the third quarter of 2019. Mobile technology has been a part of our everyday life for more than a decade now, which is why it is essential to consider smartphone users when it comes to website development. Wherever there’s an internet connection, you can assume that smartphone users are accessing websites.
Half of the B2B research for opportunities happens on mobile devices, while the users are at work.
According to Business Insider Intelligence predictions, m-commerce volume will rise at 25.5% CAGR (Compound Annual Growth Rate), and 44% of e-commerce, in 2024. The two key devices that will drive the m-commerce revolution are smartphones and tablets.
Video helps persuade about 73% of potential customers to buy your product or service
Video marketing holds tremendous value for driving brand awareness throughout the purchase process, so as post-purchase engagement. Besides, it helps companies to connect with their consumers, and it leaves consumers with a positive impression.
Around 58% of people consider a business that produces video content to be a lot more trustworthy.
Another benefit of video marketing is that a product video on your website can increase conversions by around 80 percent, and to get you even more excited, approximately 83 percent of businesses say that video marketing provides a good return on investment (ROI). Although video production isn’t the easiest, nor cheapest task, it will pay off big time. Also, video editing tools are improving and becoming more affordable, so that even smartphones can make pretty decent videos.
Video can help you increase the time that visitors spend on your site. Longer exposure builds trust. As reported by Moovly, your website is 53 times more likely to show up in top position on Google if you have a video content added to it. Since Google owns YouTube, there has also been a significant increase in how videos can affect your search engine rankings.
70% of visitors will learn about a company through their blog rather than ads
Each time you create and publish a new blog post, it increases one more indexed page on your site, in other words, one more opportunity for your company to show up in search engines and drive traffic in organic search. It’s also one more sign to Google or other search engines that you’re still active, and they will check it frequently to bring new content to surface.
Companies that blog receive around 97% more links to their website than the ones who don’t.
By blogging, you can also get discovered via social media, because you’re creating content that people can share on their Social Networks such as LinkedIn, Twitter, and Facebook. That helps expose your business to a new audience that may didn’t know you.
Over 60% of Marketers are creating content every day
The key to successful content marketing strategy is consistency, which helps brands to drive more traffic and to improve their relevance as it’s proven by many SEO stats. In today’s digital marketplace businesses need to focus on building trust with their leads and customers.
Content marketing efforts help Inbound marketers to double the average site conversion rate, as reported by HubSpot.
Business sites that consistently publish content have, on average of around 434% more indexed pages by the search engines than those that don’t.
38% of people will stop engaging with a website with unattractive content or layout
The website has to be clean with an easy-to-follow navigation system that contributes to a usable web page layout. Make sure to create a layout that is easy to follow to enable your visitors to access valuable and important information. When it’s difficult for a visitor to find content on a webpage, he will get agitated and choose to leave the site with the possibility of not returning.
Well designed layout will make the visitor comfortable and wanting to come back to see updates on your site, and it will also encourage the visitor to view more pages.
Around 70% of small B2B eCommerce companies lack a Call to Action
The key ingredient to any successful marketing campaign is a Call to Action. Does your website attempt to get your visitors to do something besides just reading and leaving?
After spending money and effort in creating and promoting your website, the last thing you want is for visitors to leave without establishing any connection.
Some of the examples of a call to action:
- Newsletter subscription
- Request for consultation
- View a product demo
- Take advantage of a special offer
Take the chance to motivate your visitors to take real steps toward becoming your customer or client.
About 86% of experts utilize PPC data to help with the SEO campaigns
The new year is coming, so it’s very important to keep an eye on the changes in digital marketing to maintain your edge. Some of the PPC trends are changing to meet the new standards set by optimization and automation within the industry.
The PPC data helps to choose effective keywords, and it should play a significant role in your overall SEO strategy in the following year. As keywords are becoming more important, and the process for bidding on them is automated, what will become even more important is to use them to get organic results, by improving your web performance.
Next steps
We don’t think you need more data and convincing that you need to have a brilliant online presence in order to have a strong business. We want you to take the next step, and consider getting a quote for your project. Stop by to our calendar page, sign up for an exploratory call, and let’s examine if your business is the right fit to experience Alpha Efficient performance.
