Unbounce Review: Is It The Best Landing Page Builder In 2024?

Brian Bojan Dordevic
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Brian Decoded

President at Alpha Efficiency

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You’ve heard the buzz around the Unbounce landing page builder, a popular platform many marketers swear by. Many businesses claim that it’s powering their lead generation and significantly driving up their conversions. But as a savvy business owner, you know better than to jump on the bandwagon without doing your homework.

Before committing to this platform, you want to know if it’s the perfect choice for your business. You’ve got key questions that need to be answered: Does Unbounce offer the features and flexibility you need? Is it user-friendly for your team? Does it offer good value for the price? And ultimately, can it help you achieve your business goals more effectively than other landing page builders out there?

In this Unbounce review, we’ll dive deep into this landing page builder’s features, pricing, and effectiveness to help you determine if it’s the best choice for your business in 2024.

This review covers everything from the platform’s main features to the Unbounce pros and cons. Our digital marketing agency has comprehensively tested Unbounce, so we could help you decide whether investing in this platform is worth your money. And we must admit, its capabilities surprised us. Keep reading to discover what our expert designers have to say in their honest Unbounce reviews.

Table of Contents:
A detailed Unbounce review.

What Is Unbounce?

Unbounce is a widely popular landing page software company, known for its easy-to-use and feature-rich platform. It has garnered numerous positive Unbounce reviews from satisfied users who have enjoyed the benefits of using its tools to create stunning landing pages.

Established in 2009, Unbounce has been at the forefront of the landing page builder industry, continuously evolving and polishing its platform to help businesses increase conversion rates and achieve their marketing goals.

As a top choice among landing page builders, Unbounce provides a wide range of tools and features designed to help users create highly effective pages without any coding knowledge. But it also allows you to implement custom code. The platform’s drag-and-drop builder, customizable templates, and advanced targeting options make it easy for marketers to design and launch landing pages that cater to specific audience segments and goals.

But is it the right tool for your business? Keep reading our honest review to find out.

Who Is Unbounce Best Suited For?

Before diving into the Unbounce pros and cons, it’s essential to determine who can benefit the most from using this easy-to-use landing page builder. Unbounce is designed to cater to a wide range of users, from small business owners and startups to marketing agencies and large enterprises. Let’s explore the various types of users who can take full advantage of Unbounce’s features:

  • Small business owners and startups: Unbounce is an excellent choice for businesses that must create landing pages for their marketing campaigns without investing in a dedicated design team or extensive coding knowledge. The platform’s user-friendly interface and extensive library of customizable templates make it easy for business owners to launch professional-looking landing pages quickly and efficiently.
  • Marketing agencies: This platform’s powerful features and flexibility make it a popular choice among marketing agencies looking to create and manage multiple landing pages for their clients. Unbounce offers advanced features such as dynamic text replacement and A/B testing, which can help agencies deliver highly targeted and effective marketing campaigns for their clients.
  • Large enterprises: Unbounce’s scalability and integration capabilities make it suitable for large businesses with complex marketing needs too. The platform provides complete freedom to create custom landing pages and offers various integrations with other marketing tools, such as email marketing platforms and CRM systems. This allows enterprises to streamline their marketing efforts seamlessly.
  • Freelancers and marketing professionals: If you’re a freelancer or an individual marketing professional, Unbounce might be the perfect fit for you too. The platform’s ease of use, coupled with its advanced features, allows marketing professionals to build and optimize various landing page elements to drive results.

Unbounce Review: Main Features You Can Use For Your Business

Moving on with our Unbounce review, let’s delve into the main features that make this landing page builder stand out. These features not only make it easy for users to design and launch their landing pages, but they also provide powerful tools to optimize conversion rates and achieve better results from their marketing campaigns.

In the following sections, we’ll explore each of these features in detail, giving you a comprehensive understanding of how Unbounce can benefit your business:

Two Landing Page Builders Within One Platform

Unbounce provides two powerful landing page builders within one platform. You can choose the one that best suits your needs and skill levels. These two builders – the Classic Builder and the Smart Builder – cater to different user requirements and allow you to create beautiful, high-converting landing pages with ease.

Classic Builder Gives You Complete Control Over Design:

This is the original Unbounce page builder experts have used for years to create beautiful landing pages that drive conversions. What we love about it is that it allows you to customize your design to the smallest detail.

  • Drag-and-drop interface: A feature-rich, drag-and-drop builder allows you to add design elements quickly. We’ve found creating beautiful landing pages from scratch or customizing one of Unbounce’s pre-made templates easy. 
  • Ability to create custom scripts: As an agency providing landing page design services, this is our favorite Unbounce feature. Classic Builder allows you to craft unique designs using JavaScript and CSS – something not many page builders can brag about. And With Unbounce’s Script Manager, you can apply your scripts across multiple pages quickly.
  • Dynamic text replacement: Another standout feature of the Classic Builder is dynamic text replacement, which allows you to tailor your landing pages to individual visitors. By swapping out specific keywords based on a user’s search query, you can create more personalized and engaging content that drives higher conversion rates.
  • Custom mobile pages: Providing you with complete control of the way your landing page looks on mobile devices, Classic Builder allows you to maximize conversions.

Whether you want to build a landing page from scratch or consider a landing page redesign, Classic Builder offers the flexibility and control you need.

AI-Powered Smart Builder:

The Smart Builder is an AI landing page generator that enables users to build high-quality pages quickly and efficiently. According to the Unbounce team, this builder speeds up the design process by roughly 50% compared to other landing page builders. It utilizes artificial intelligence to suggest design changes in real time, helping you optimize your landing pages for maximum conversions.

You’ll find Smart Builder especially valuable if you have no coding knowledge. It allows you to add functionality to your landing page without writing a single line of code yourself. This Unbounce page builder is perfect for users who want to create beautiful, high-converting landing pages without spending hours tweaking designs and adjusting settings. You just need to complete a few prompts, and you’ll have your design ready within minutes. And what’s best – Smart Builder is included even in the cheapest plan.

Easy A/B Testing

A/B testing, also known as split testing, is a crucial aspect of landing page optimization. It involves comparing two or more versions of a landing page to determine which performs better regarding conversions and other desired outcomes. A/B testing allows you to make data-driven decisions on your landing page styles and elements, ensuring you maximize your marketing efforts.

Unbounce makes A/B testing a breeze by allowing you to create and test page variants easily. With just a few clicks, you can duplicate your existing landing page and change specific elements, such as headlines, images, or CTA buttons. This enables you to test different landing page versions to see which resonates best with your audience and drives the highest conversions.

One of Unbounce’s standout testing features is the ability to set the weight of each page variant, which determines how many times each variant will appear to visitors. To get the most accurate results, we advise you to split weights equally, ensuring that each variant has an equal chance of being shown to your audience.

Once your A/B test is live, Unbounce provides an easy-to-use interface to help you decide which landing page variant to choose. This ensures that your email capture landing page or any other landing page type performs at its best.

Pre-Made Landing Page Templates

Unbounce offers a wide range of pre-made templates that fit various industries and use cases. This gives you a solid starting point for creating the perfect landing page for your business. 

Whether you’re looking to create a simple led generation page, a B2B landing page design, or a webinar registration page, Unbounce has a template to fit your needs. You can easily browse through the template library and choose a basic template that aligns with your goals, saving you time and effort in the design process.

Once you’ve selected a template, you can use the Unbounce page builder to customize it according to your brand identity and specific requirements. You can easily change colors, fonts, images, and other design elements to match your brand’s look and feel. If you need even more control over the design, you can add custom CSS to further personalize the template.

Using Unbounce’s pre-made template as a starting point doesn’t mean you’re sacrificing quality or uniqueness. These templates are designed to be fully customizable, ensuring that your landing page stands out from the competition while adhering to landing page best practices. This is an important thing to notice as you keep reading Unbounce reviews.

Design Popups and Sticky Bars On Any Page To Boost Conversions

In this Unbounce review, we’ve discussed the importance of landing pages for driving conversions. However, not every visitor will land directly on your dedicated landing page. That’s why it’s essential to have other lead capture elements in place, such as popups and sticky bars.

  • Popups appear on top of your web page content, and businesses often use them to capture email addresses, promote offers, or encourage users to take specific actions.
  • Sticky bars are fixed banners that remain visible as visitors scroll through your site, delivering a persistent message or call to action.

Both can be incredibly effective in capturing leads and driving conversions when used strategically. Whether signing up for your newsletter landing page or downloading a resource – popups and sticky bars can engage visitors and encourage them to take action.

Unbounce simplifies the process of designing and implementing popups and sticky bars with its “Sneek Peek” section. It helps you see how each element would look on your website. You’ll find a range of popup and sticky bar templates you can customize to match your brand identity and marketing goals. But if you prefer complete control, you can build these elements from scratch.

Once you’ve designed your popup or sticky bar, Unbounce allows you to assign it to specific web pages or your entire website. You can adjust the triggers (such as time on page, scroll depth, or exit intent), frequency, and other settings to ensure that your popups and sticky bars are displayed at the right time and place.

And with the Advanced or Enterprise Unbounce plan, you’ll get access to advanced targeting options. These options include targeting based on a visitor’s geographic location, past behavior, referral source, and more. An excellent way to deliver highly personalized messages that drive better results.

AI Copywriting Assistant That Helps You Polish Your Landing Page Copy

Creating compelling and persuasive content is crucial for the success of your landing pages, ads, and email campaigns. However, landing page copywriting can be challenging, especially when dealing with writer’s block or struggling to find the right words. Unbounce has a solution to this problem with its AI-powered copywriting assistant.

The AI copywriting assistant offered by Unbounce is designed to help you easily write landing page copy, ads, emails, and other content. This intelligent tool uses machine learning algorithms to generate copy tailored to your specific requirements and target audience, ensuring that your messaging is engaging and effective. But since it uses GPT-3 model, you’ll probably need to make some changes yourself. Still, it’s a tool that can significantly reduce the time it takes to finish your landing pages and help you prevent writer’s block.

To get started with this tool, you’ll first need to choose from a selection of writing templates. These templates cover various use cases. Once you’ve found one you like, simply provide some context to the AI assistant, and it will generate relevant copy in seconds.

The best part about Unbounce’s AI copywriting tool is its seamless integration with the landing page builder. You can generate copy directly within the Unbounce page builder, making it easy to create and optimize your landing pages without switching between different platforms. Additionally, Unbounce offers a desktop app and a Chrome extension called Smart Copy, which allows you to access the AI-powered writing assistant from any device and use it for various content creation tasks, including landing page building.

Smart Traffic – AI Traffic Optimization To Make Your Landing Pages More Appealing

While A/B testing is an effective method for optimizing your landing pages, it can be time-consuming and may not always yield the best results for every visitor. Unbounce’s Smart Traffic tool, as highlighted in this Unbounce Page review, offers a more advanced solution. It will give you an edge over competitors relying solely on A/B testing. Let’s see how.

Smart Traffic utilizes AI and digital marketing web analytics to determine which version of your landing page best suits each visitor based on their unique attributes. This means that instead of serving a one-size-fits-all landing page to your audience, you can deliver a highly personalized experience that maximizes engagement and conversions.

One of the main benefits of using Smart Traffic is the ability to test multiple landing page variants simultaneously and much faster than with A/B testing. This eliminates the need to manually choose a single “winning” version of an Unbounce landing page. The AI-powered optimization ensures that every variant contributes to your overall success. With Smart Traffic, you can create several landing page variants targeting different audience segments and let the AI handle the rest.

As you continue to use Smart Traffic, its accuracy improves over time. It becomes better at predicting which landing page variant will resonate best with each visitor, further enhancing your conversion rates and overall marketing performance.

Unbounce Page Builder Integrates With Hundreds Of Apps

Integrating your landing pages with third-party tools is essential for effective lead generation and streamlining your marketing efforts. Unbounce understands this need and offers seamless integration with some of the best AI tools for digital marketing and many other popular platforms.

Unbounce provides native integrations with industry-leading platforms such as Google Analytics, Hotjar, HubSpot, and many others. These integrations enable you to track your landing page performance, analyze visitor behavior, and manage your leads within your preferred tools, ensuring a smooth and efficient workflow.

If you don’t find your favorite app among Unbounce’s native integrations, don’t worry – Unbounce also supports Zapier integrations. This compatibility opens up a world of possibilities, allowing you to connect Unbounce with hundreds of other apps and tools to enhance your marketing efforts.

Unbounce pricing plans compared.

Unbounce Pricing

Unbounce offers a variety of pricing plans to accommodate different needs and budgets, making it accessible to businesses of all sizes. Understanding the characteristics and limitations of each plan can help you make an informed purchase decision. Here’s a breakdown of the four Unbounce pricing plans:

  • Launch: The Launch plan costs $99 monthly and is ideal for small businesses or individuals just starting their digital marketing journey. With this plan, you get up to 500 conversions per month, up to 20,000 visitors per month, and one domain.
  • Optimize: Priced at $145 per month, the Optimize plan is designed for businesses that need more conversions and traffic capacity. This plan includes up to 1,000 conversions per month, 30,000 visitors per month, and support for five domains.
  • Accelerate: The Accelerate plan costs $240 monthly and is perfect for growing businesses with higher traffic and conversion needs. With this plan, you get up to 2,500 conversions per month, up to 50,000 visitors per month, and support for ten domains.
  • Concierge: The Concierge plan, priced at $625 per month, is tailored for larger businesses and enterprises with significant traffic and conversion requirements. This plan offers more than 5,000 conversions per month, more than 100,000 visitors per month, and support for more than 25 domains.

All Unbounce plans come with unlimited landing pages, popups, and sticky bars you can create, ensuring you have all the tools you need to capture leads. Additionally, Unbounce plans cost roughly 25 percent less when paid annually, offering substantial savings for those who commit to a longer-term subscription.

You can also access free trials, which last 14 days for Launch, Optimize, and Accelerate plans.

An Honest Unbounce Review: Pros And Cons

Moving on with our review, it’s time to weigh the advantages and disadvantages of this platform. We’ve compiled a list of Unbounce pros and cons to make you help an informed purchase decision.

  • Unbounce pros:
    • Customizable dynamic text replacement allows you to create highly personalized landing pages that cater to individual visitor preferences and search terms.
    • Intuitive drag-and-drop builder, even beginners can use to create professional and visually appealing landing pages.
    • Unbounce simplifies the A/B testing process, allowing you to easily create and compare multiple page variants to determine which one performs best.
    • Smart Traffic feature uses AI to determine which landing page variant to show to each visitor, helping you achieve higher conversion rates.
    • Automatically applies best practices to improve your page load speed.
  • Unbounce cons:
    • There could be more pre-made templates
    • AI copywriting assistant uses GPT-3, which, while powerful, is not as advanced as the newer GPT-3.5 or GPT-4 models.
    • The lower-tier pricing plans come with a limited number of monthly conversions, which may not be sufficient for businesses with high conversion goals.

Carefully consider these Unbounce pros and cons to determine if it’s the right landing page builder for your business.

Final Thoughts – Is Unbounce Worth It?

You’ve reached the end of our Unbounce review. If you’re still asking, “Is Unbounce worth it?” our answer is a resounding yes. Considering its features, pricing, and how it compares to competitors, Unbounce is definitely a great choice for companies looking to craft high-converting landing pages.

Unbounce offers a rich spectrum of features other platforms can’t match yet – our favorites are dynamic text replacement and Smart Traffic optimization. It also has comprehensive A/B testing capabilities and an AI-powered copywriting assistant. Additionally, Unbounce seamlessly integrates with hundreds of third-party apps, which makes it a versatile solution for various marketing needs.

While some users may find drawbacks, Unbounce’s strengths significantly outweigh its weaknesses. Unbounce offers a perfect blend of ease of use and advanced features, which makes it a strong contender in the landing page builder market.


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