DIY
Marketing Advisory
Senior marketing leadership without the full-time hire. We set the strategy and the AI playbook. Your team does the work.
All pricing
Ongoing marketing assistance DFY · Done for you
Build the marketing engine once. Then we run it.
We build the whole system, positioning, site, content, email, paid and measurement, then run it every month so you never have to staff a marketing department.
- Level
- Done for you
- Price
- $10,000 per month
- Term
- Pause anytime
01 · Marketing Engine
What’s in the box.
Positioning and messaging
The foundation, settled first so everything else compounds.
Website and conversion
The site and pages that turn attention into booked calls.
A content engine
A repeatable system for content that ships, with AI drafting and humans deciding.
Lifecycle and email
The sequences that nurture leads and bring customers back.
Paid and search
The channels that fit your buyers, tuned against real pipeline.
Measurement
One view of cost per booked call, close rate and CAC.
02 · How it works
Foundation. Build. Run. Improve.
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Foundation
Positioning, measurement and the priorities the system is built around.
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Build
The site, content, email and paid systems, built in order of payoff.
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Run
We operate the system every month: campaigns, content, email and the fixes the numbers call for.
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Improve
A monthly readout, and the next round of changes chosen by what moved pipeline.
03 · DIY · DWY · DFY
Three levels of help.
This is one of three ways to get ongoing marketing assistance. Start where it makes sense and move up or down as you need.
DWY
Embedded Team
A senior marketer, designer and developer working inside your team, with AI in every seat. Pause anytime.
DFY
Marketing Engine
The whole marketing system, built and then run for you: positioning, site, content, email, paid and measurement.
04 · The exchange
What you bring, what you get.
What you bring
- A clear business goal
- Access to your accounts and data
- Fast decisions while we build
- A named owner on your side
What you get
- A complete marketing system
- Positioning, site, content, email and paid
- A measurement setup you can read
- A team that runs it every month
05 · Questions
Before you ask.
How is this different from the Embedded Team?
The Embedded Team works beside your people. The Marketing Engine is the whole function, built and run by us, for a company that doesn’t want to hire a marketing department.
Can we take it in-house later?
Yes. You own everything we build, and it’s documented, so handing it to a future hire is a choice, not a scramble.
Is this right for a small team?
It suits a company with a real growth goal and no marketing department. If you already have a strong team, Marketing Advisory or the Embedded Team fits better.
Do you guarantee results?
We don’t guarantee outcomes we don’t control. We guarantee that the system is built, measured and running, and you’ll see the numbers monthly.
06 · Testimonials
From people who hired us.
One thing I like about them is that they’re very easy to reach. I can contact the owner, Brian (Director of Strategic Planning), at any time. Their turnaround time has always been what they said it would be.
Jen Duncan
President, CEO
Alpha Efficiency designed our website and other platforms to establish our foundation. As we grow, their work will continue to impact by providing their development, marketing, and consulting services; Alpha brings a lot to my company.
Darrell Terry
President, CEO
I always wanted to have the highest quality image, but that’s not sustainable when building a website. When Brian’s team redesigned our site, I realized how much faster it could be if it’s properly built out.
Nicolas Silva
President, CEO
Build it once, then let it run.
Tell us what you’re trying to get done. You’ll get an honest read on whether we can help, including when the answer is “not yet.”
- Built and run for you
- Measured against pipeline
- You own the system