DIY
Marketing Advisory
Senior marketing leadership without the full-time hire. We set the strategy and the AI playbook. Your team does the work.
All pricing
Ongoing marketing assistance DIY · Do it yourself, we advise
Senior marketing leadership, without the full-time hire.
CMO-level strategy, direction and an AI playbook, on a monthly retainer. Your team does the work. We keep the plan sharp and the priorities honest.
- Level
- Do it yourself, we advise
- Price
- $3,099 per month
- Term
- Month to month
01 · Marketing Advisory
What’s in the box.
Strategy and roadmap
A plan for the quarter, and the discipline to say no to everything outside it.
Standing strategy sessions
A regular working session with a senior marketer who knows your business.
Channel focus
The two or three channels worth your team’s time, and the ones to drop.
Review of your team’s work
A second set of expert eyes on campaigns and copy before they ship.
An AI playbook
Where your team should use AI, where it shouldn’t, and how to tell the difference.
Reporting on what matters
A short list of numbers tied to pipeline, not a wall of dashboards.
02 · How it works
Baseline. Plan. Advise. Adjust.
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Baseline
We learn the business, the team and the numbers, and set the starting line.
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Set the plan
Priorities, channels and a cadence your team can sustain.
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Advise
Regular sessions and async review while your team ships the work.
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Adjust
A monthly look at what moved, and a change of course where needed.
03 · DIY · DWY · DFY
Three levels of help.
This is one of three ways to get ongoing marketing assistance. Start where it makes sense and move up or down as you need.
DWY
Embedded Team
A senior marketer, designer and developer working inside your team, with AI in every seat. Pause anytime.
DFY
Marketing Engine
The whole marketing system, built and then run for you: positioning, site, content, email, paid and measurement.
04 · The exchange
What you bring, what you get.
What you bring
- A team that can execute the plan
- Access to your analytics and ad accounts
- A named owner for marketing
- Openness to being told no
What you get
- A clear quarterly plan
- Regular senior strategy sessions
- Review of key work before it ships
- An AI playbook for your team
05 · Questions
Before you ask.
Is this a fractional CMO?
Effectively, yes: the strategy, direction and accountability of a CMO for a fraction of the cost. We add the AI playbook, which most marketing leaders don’t have yet.
Who does the work?
Your team. That is what makes this the DIY level. If you want us doing some of it, that’s the Embedded Team.
How long do I need to commit?
It’s month to month. It usually takes a couple of months to see the plan working, and we’ll be straight with you about whether it is.
Can I move up later?
Yes, and it’s common. Many teams start with advice and add hands when the plan outgrows their capacity.
06 · Testimonials
From people who hired us.
They were transparent, backed everything with real data, and never hid anything. Most importantly, they made a promise and delivered. As a business owner, that clarity and trust make it possible to confidently grow your company.
Justin Berg
President, CEO
Brian and the team managed to hone in precisely on our target audience and connect us with the qualified prospects within our specialized niche. These efforts created meaningful demos and results.
Milind M. Lele
President, CEO
One thing I like about them is that they’re very easy to reach. I can contact the owner, Brian (Director of Strategic Planning), at any time. Their turnaround time has always been what they said it would be.
Jen Duncan
President, CEO
A senior marketer in your corner, month to month.
Tell us what you’re trying to get done. You’ll get an honest read on whether we can help, including when the answer is “not yet.”
- CMO-level direction
- An AI playbook for your team
- Month to month