LinkedIn Engagement Groups Can Help You Succeed – But Only If You Choose Wisely…

Brian Bojan Dordevic
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Brian Decoded

President at Alpha Efficiency

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Are you struggling to grow your personal brand on LinkedIn? Despite trying various content strategies, does it feel like your engagement metrics are stubbornly stuck in place?

No matter how many hours you put into driving LinkedIn growth, you’re still failing to move the needle and unlock fresh business opportunities. It’s disheartening, to say the least. Especially when you observe peers in your niche effortlessly garnering hundreds of likes and a flood of comments while your account barely gets any engagement.

I’ve been struggling with LinkedIn growth myself. I understood that this platform required a different approach than Twitter (where I found it easier to grow), but all of my experiments ended up as failures.

I knew LinkedIn engagement groups existed. However, I was hesitant to try this strategy, mostly because I feared my account might get banned. As the owner of a digital marketing agency, I couldn’t risk being penalized on the world’s premier platform for professional networking.

However, after more months of watching the energy I was putting into creating valuable content go to waste, I decided to give LinkedIn engagement pods a chance. This wasn’t an easy decision. My primary concern was to avoid the spammy, insincere interactions that plague many such communities. That’s why I’ve done careful research on each group before joining.

The results were unexpectedly positive. My LinkedIn presence, which had previously been stagnant, began to show signs of life. Engagement increased, as did my network.

Over time, I refined my strategy, distancing myself from pods that failed to meet my standards. I focused on those top 1% LinkedIn engagement groups that contributed to genuine, meaningful growth.

In this article, I’ll try to help you understand how LinkedIn engagement groups work, how to choose ones that best suit your goals, and how to ensure you don’t get penalized by LinkedIn for using these pods. I’ll also reveal which LinkedIn engagement group had the most significant impact on my journey.

Table of Contents:
LinkedIn Engagement groups

What Are LinkedIn Engagement Groups?

LinkedIn engagement groups (also called ‘engagement pods’) are communities where members mutually interact with each others’ LinkedIn content with the goal of increasing engagement.

Engagement metrics reflect the number of likes, comments, and shares of your posts. In theory, the more people interact with your LinkedIn posts, the better the chances that LinkedIn algorithms will increase your organic reach.

So, engagement groups give you a chance to strategically boost your content and have a network of people willing to help you improve your organic reach.

Just like Twitter engagement groups, engagement pods for LinkedIn are often hosted on Telegram, Discord, WhatsApp, and other popular platforms. They have specific rules and group admins to ensure equal participation of all members.

However, there are also LinkedIn automation tools people use to manage their activities within engagement groups.

Moreover, you can also find engagement pods directly on the platform in the form of LinkedIn groups.

The most important thing to remember is that not all LinkedIn engagement groups will deliver equal results for you. Some pods will do you more harm than good, so I recommend understanding different types of these communities and how to recognize good ones.

Types Of LinkedIn Engagement Pods/Groups You Should Know About

LinkedIn engagement groups are often organized around specific themes. It is crucial to find the ones that align best with your goals on LinkedIn.

Here are common types of LinkedIn engagement pods you can find:

1. Industry-Specific LinkedIn Engagement Pods

In this type of LinkedIn engagement group, all members are within the same industry.

It’s a good idea to join industry-specific LinkedIn engagement pods as their members are more likely to be genuinely interested in your content.  This increases the chances of it receiving thoughtful, engaging interactions rather than superficial likes or comments.

These pods can serve as a dynamic platform for career development and unlocking job opportunities. They offer a space to showcase your expertise, learn from peers, and stay updated on industry trends and challenges.

Moreover, industry-specific LinkedIn engagement groups can serve as a great source of inspiration for your content.

2. Role-Specific LinkedIn Engagement Pods

Some LinkedIn engagement groups are based around the professional role their members fill. For example, there are engagement groups for CEOs, managers, marketers, designers, and other defined roles.

Role-specific pods can enhance your network with valuable connections who can offer role-relevant advice, mentorship, and opportunities. Joining the right ones is an effective way to boost your LinkedIn posts, as group members are more likely to find your content relatable.

3. Pods Based On Ideal Customer

In this subset of LinkedIn engagement groups, the unifying factor among members is not the industry they belong to or the role they hold but the target audience.

For example, customer-based engagement groups can be effective if you’re trying to become a freelance web designer. In this context, joining a pod that caters to individuals targeting small to medium-sized businesses, for instance, could prove invaluable. Such a pod might also attract SEO specialists, digital marketers, content creators, and social media managers, among others, who are all aiming to captivate and engage the same audience segment.

Joining customer-based LinkedIn engagement groups allows you to see how professionals from different sectors approach the same audience. It can give you a broader perspective on engagement strategies and inspiration for your own content and outreach efforts.

Moreover, being part of a pod with a shared ideal customer base encourages collaboration and networking opportunities that can lead to partnerships, referrals, and joint ventures. For example, as a web designer, you might find an SEO expert in the pod with whom you can collaborate to offer a comprehensive package to potential clients.

4. Company Engagement Pods For LinkedIn

Some companies set up internal LinkedIn engagement groups to make it easier for team members to interact with each other’s content. You can do the same.

This strategy is particularly beneficial for highlighting company achievements, sharing industry insights, and promoting thought leadership within the organization.

It’s also an excellent way for employees to stay informed about their colleagues’ achievements and initiatives, fostering a culture of appreciation and mutual support.

5. Broad LinkedIn Engagement Groups (I Recommend Avoiding These)

There are also LinkedIn engagement groups where members don’t necessarily need to share any interests.

I strongly advise against joining these broad engagement pods for several reasons.

Firstly, these groups tend to attract individuals who are primarily interested in boosting their own engagement metrics rather than engaging in meaningful interaction or providing value to others. The lack of shared interests or goals means that the content circulated within these pods can vary dramatically, making it difficult to engage authentically with the majority of posts.

Moreover, by participating in engagement groups that have no specific theme, you’re increasing the risk of an account ban, as algorithms might be able to detect that you’re trying to boost your content artificially.

Only join such groups if there are no strict rules, so you can choose which posts you want to interact with.

How Joining The Right LinkedIn Engagement Groups Can Help You Scale Your Growth

Benefits of joining LinkedIn engagement pods

Some people join LinkedIn engagement groups solely to increase their engagement metrics. However, when you closely analyze their potential, you’ll notice that there are other potential benefits of joining such communities.

Here are three main ways LinkedIn engagement groups helped me scale my growth:

Increase Your LinkedIn Profile Visibility

When you manage to boost engagement on your LinkedIn posts, algorithms are more likely to increase your profile visibility.

By participating in engagement groups, my content started reaching audiences beyond my immediate network, amplifying my visibility on the platform.

This, in turn, attracted more organic followers, engagement, and opportunities, effectively broadening my professional network and impact.

Connect With Professionals Within Your Niche And Open Up Business Opportunities

You shouldn’t expect to build meaningful connections with everyone within a LinkedIn engagement group. However, strategically choosing and participating in the right pods can lead to meaningful professional relationships.

The key is to adapt an approach that goes beyond metrics. Join pods that align closely with your industry, professional role, or target audience. Most importantly, don’t hesitate to discuss with others within your niche and see how you can help each other succeed.

Get Inspired By Other Members’ Content And Test Your Ideas

One of the unsung benefits of being part of LinkedIn engagement groups is the wealth of inspiration that can be drawn from the content shared by other members. These groups become a melting pot of ideas, strategies, and creativity, offering a unique perspective on how professionals within your niche – or even outside of it – are engaging their audiences.

Moreover, engagement groups provide a safe space to test your ideas before a wider audience. The feedback you receive from group members, who often become a trusted circle of advisors, is invaluable. It’s a blend of encouragement and constructive criticism that can help you hone your message, improve your content’s appeal, and better align with your target audience’s expectations.

LinkedIn Is Taking Measures To Prevent Engagement Pods Abuse – You Risk Getting Banned

Dos and don'ts for LinkedIn engagement groups

As I’ve previously mentioned, one of the main reasons I avoided LinkedIn engagement groups is that I was afraid of getting my account flagged and penalized. That’s why I’ve carefully approached these groups and done comprehensive research before joining any.

LinkedIn has strict policies regarding inauthentic engagement. In their professional community policies, LinkedIn states the following:

“Don’t do things to artificially increase engagement with your content. Respond authentically to others’ content and don’t agree with others ahead of time to like or re-share each other’s content.”

Here are several ways LinkedIn algorithms might detect inauthentic engagement:

  • If you frequently engage with LinkedIn profiles that are not your first-degree connections, it might raise suspicion.
  • If many users who don’t follow your company on LinkedIn engage with its posts, the algorithm might perceive it as an attempt to artificially increase engagement.
  • If you copy/paste posts from other users within large engagement pods, don’t expect to get away with it.

How To Avoid Getting Penalized For Using LinkedIn Engagement Groups

LinkedIn algorithms are built to detect engagement group abuse. However, this doesn’t mean you can’t use engagement pods in a ‘legal’ way.

Before joining such communities, I wanted to increase engagement, but I also didn’t want to participate in shallow, fake conversations and appear spammy. That would ruin my personal brand.

My primary goal was building connections that would one day benefit my agency. After all, you can’t buy your dream lifestyle with fake engagement metrics.

From today’s perspective, any other mindset would probably lead to me getting disappointed in LinkedIn engagement pods. I would probably get banned from this social media platform too.

Here is how you should approach LinkedIn engagement groups to drive meaningful growth:

Meaningful connections over metrics:

Focus on building genuine relationships within your engagement groups. Look for members who share your professional interests or values and engage with their content thoughtfully.

This approach not only enriches your LinkedIn experience but also safeguards you against the superficial engagement that algorithms often flag.

Invest efforts into discussions:

With each comment, try to deepen the discussion and offer unique insights. Don’t just agree or disagree with a post. Add why you think so, share data, experiences, or anecdotes that support your viewpoint. You can also ask questions to show that you’re genuinely interested in a post.

You’d be surprised how far this approach can get you, as it will show others that you’re really an expert in the field. No one loves having only ‘Thank you’ and ‘Great post’ populate their comment sections.

Leave a group if you start receiving spammy comments:

If you notice a decline in the quality of interactions within a group, consider it a red flag. Continuing to participate in such a group can harm your personal brand and attract negative attention from LinkedIn’s moderation systems.

Don’t use engagement groups as your primary LinkedIn growth strategy:

Remember that engagement groups should complement, not dominate, your LinkedIn strategy. Continue to invest in creating original, valuable content and engaging organically with your broader network.

Stay Away From LinkedIn Engagement Groups That Require You To Do This…

Although you won’t have trouble finding LinkedIn engagement groups, I advise against joining just any pod if you are serious about LinkedIn success.

Here are some red flags to look for when analyzing LinkedIn engagement groups:

  • Requiring you to interact with every single LinkedIn post: An important factor for me was the amount of time and energy different engagement groups require you to invest upon joining. Running a 7-figure agency, I highly value the flexibility in terms of deciding which posts I want to like and comment on. Moreover, avoiding groups with this rule helped me prevent spammy comments on my LinkedIn posts. More often than not, joining this type of pod will get you comments that were either generated by chatGPT or sound like there’s no actual interest in your content from the people who comment. This will have a negative effect on your personal branding, and it might also get your account flagged.
  • Requiring you to interact with content in a specific timeframe upon its publication: The last thing you need is to waste peak productivity hours increasing engagement on someone else’s LinkedIn post you don’t even find valuable.
  • Requiring you to post at a specific time or avoid posting at specific times: You don’t want anyone to prevent you from posting when the inspiration kicks in. Also, if you’ve established a content plan that accounts for the best time to post on social media (depending on your target audience), you don’t want this type of rule to prevent you from increasing engagement organically.

Wrapping Up: Only 1% Of LinkedIn Engagement Groups Will Actually Help You Grow

LinkedIn engagement groups do work and can serve as a valuable tool for growing your influence.

However, if you want to secure long-term benefits and eliminate risks, you must carefully choose which engagement pods to join. From my experience, only 1% of LinkedIn engagement groups are worth your time and lead to meaningful growth.

Hundreds of likes and comments don’t mean much unless they help you reach the right people and expand your professional network.

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