Category: Pay Per Click

Experienced PPC marketers know that the secret to successful PPC campaigns that stand out in the digital jungle that is SERP is creating a tight bond ...

Targeting expansion is a feature of Google Ads that tries to resemble the "similar audiences" feature from Facebook. Google Ads uses a pay-per-click (...

You are investing big time in your Google Ads campaigns, but the results you’re getting are below satisfying. By this time, you are probably startin...

The main focus of most PPC advertisers are impressions, clicks, conversions and bounce rates. Implementing standard technical requirements in an effor...

One of the crucial things for every marketer trying to master PPC is having a solid understanding of the Quality Score. This becomes even more promine...

Experienced PPC marketers know that the secret to successful PPC campaigns that stand out in the digital jungle that is SERP is creating a tight bond ...

Google Ads is a pay-per-click advertising platform that puts you in control of the amount you wish to spend. It also allows you to choose how and wher...

Google Ads is an excellent platform for growing your business and getting your voice heard. However, it usually demands a lot of hard work and time in...

Since its beginnings, paid search has focused on keywords to show relevant ads that match searchers’ intent. Companies back then tried to figure out...

Targeting expansion is a feature of Google Ads that tries to resemble the "similar audiences" feature from Facebook. Google Ads uses a pay-per-click (...

PPC marketers rely heavily on data when planning the next step for their campaigns. Although it is a no-brainer to say that campaigns should be target...

Some might say that crafting strong Google Ads copy is no rocket science, but given the small number of characters on the search engine results page, ...

Traditional online advertising is quickly backing up and making way for content marketing distribution and native advertising. It seems that people ha...

For companies starting their digital campaigns, it is very important to choose the right strategy that can provide the best results from the get-go an...

Join us in the eternal quest for perfect PPC strategy. Even the most advanced tactics that we use today will become a thing of the past when more intu...

Before an online retailer might have struggled to find customers, today, e-commerce businesses, from family stores to multi-billion-dollar enterprises...

The logic of search advertising is that ads will appear for selected keywords if the advertiser is willing to pay for the resulting clicks. With so ...