Category: Pay Per Click

Experienced PPC marketers know that the secret to successful PPC campaigns that stand out in the digital jungle that is SERP is creating a tight bond ...

Targeting expansion is a feature of Google Ads that tries to resemble the "similar audiences" feature from Facebook. Google Ads uses a pay-per-click (...

Social Media advertising platforms are serious business giants that channel the attention of your customers. Considering that more and more people are...

For companies starting their digital campaigns, it is very important to choose the right strategy that can provide the best results from the get-go an...

The logic of search advertising is that ads will appear for selected keywords if the advertiser is willing to pay for the resulting clicks. With so ...

Google Ads is an excellent platform for growing your business and getting your voice heard. However, it usually demands a lot of hard work and time in...

Paid ad costs are steadily increasing, with advertisers in highly competitive branches of the industry paying as much as $50 per click. Therefore, mos...

Digital advertising takes the top spot in marketers’ toolboxes worldwide since this type of product presentation enables a far wider reach than any ...

Hello, guys. In the past couple of months, we have been getting a lot of questions about the best way to structure a Google Ads account. This is why o...

In the year 2000, when the tech crunch was in full effect, Google launched the beta version of Ads (formerly known as AdWords) with just 350 advertise...

As every experienced PPC agency can confirm, in the world of PPC marketing, testing means knowledge. You test your CTAs, ad copy, images, headlines, y...

If you were to start a conversation with experienced SEO professionals, you’d probably hear them stress the importance of keyword search volume. And...

Replacing Google Ads targeting expansion, a new feature called optimized targeting is at your disposal for new Display campaigns from June 2021. In Go...

If you are looking for successful and efficient campaigns on social media, you are in the right place. In the following text, you will find out why yo...

You are investing big time in your Google Ads campaigns, but the results you’re getting are below satisfying. By this time, you are probably startin...

The main focus of most PPC advertisers are impressions, clicks, conversions and bounce rates. Implementing standard technical requirements in an effor...

One of the crucial things for every marketer trying to master PPC is having a solid understanding of the Quality Score. This becomes even more promine...