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1130 N Dearborn St Chicago,
IL, 60610

Category: Pay Per Click

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    google ads sitelinks
    November 20, 2020

    How to Write Great Sitelinks For Google Ads


    Experienced PPC marketers know that the secret to successful PPC campaigns that stand out in the digital jungle that is SERP is creating a tight bond ...

    Read More
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    October 10, 2020

    Google Ads Targeting Expansion: Why you need to turn it off


    Targeting expansion is a feature of Google Ads that tries to resemble the "similar audiences" feature from Facebook. Google Ads uses a pay-per-click (...

    Read More
    August 16, 2022

    Is social media advertising worth the effort and money?


    Social Media advertising platforms are serious business giants that channel the attention of your customers. Considering that more and more people are...

    Read More
    July 15, 2022

    SEO vs. Google Ads: Which one to start first?


    For companies starting their digital campaigns, it is very important to choose the right strategy that can provide the best results from the get-go an...

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    July 1, 2022

    Google Ads Quality Score - Everything You Need to Know


    The logic of search advertising is that ads will appear for selected keywords if the advertiser is willing to pay for the resulting clicks. With so ...

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    June 14, 2022

    How to Submit Google Adwords Trademark Violation Complaint


    Google Ads is an excellent platform for growing your business and getting your voice heard. However, it usually demands a lot of hard work and time in...

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    google ads dynamic keywords in headlines
    May 16, 2022

    Dynamic Keywords in Google Ads Headlines


    Paid ad costs are steadily increasing, with advertisers in highly competitive branches of the industry paying as much as $50 per click. Therefore, mos...

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    Contextual vs. Behavioral Targeting
    April 15, 2022

    Contextual vs. Behavioral Targeting


    Digital advertising takes the top spot in marketers’ toolboxes worldwide since this type of product presentation enables a far wider reach than any ...

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    February 25, 2022

    The Ultimate Guide to Google Ads Account Structure


    Hello, guys. In the past couple of months, we have been getting a lot of questions about the best way to structure a Google Ads account. This is why o...

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    google ads account structure
    February 9, 2022

    How to Run a Well-Rounded Google Ads Campaign


    In the year 2000, when the tech crunch was in full effect, Google launched the beta version of Ads (formerly known as AdWords) with just 350 advertise...

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    ppc conversion tricks
    February 4, 2022

    Overlooked PPC Tricks for Improving Conversion Rate


    As every experienced PPC agency can confirm, in the world of PPC marketing, testing means knowledge. You test your CTAs, ad copy, images, headlines, y...

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    keyword search volume explained
    December 22, 2021

    Keyword Search Volume Explained: How Popular SEM Tools Calculate It


    If you were to start a conversation with experienced SEO professionals, you’d probably hear them stress the importance of keyword search volume. And...

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    google ads targeting audience
    December 19, 2021

    How to expand audience reach using Optimized Targeting in Google Ads


    Replacing Google Ads targeting expansion, a new feature called optimized targeting is at your disposal for new Display campaigns from June 2021. In Go...

    Read More
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    October 14, 2021

    Facebook Click-through Rate across 5 Major Verticals


    If you are looking for successful and efficient campaigns on social media, you are in the right place. In the following text, you will find out why yo...

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    June 28, 2021

    Negative keyword list 101 (With Examples)


    You are investing big time in your Google Ads campaigns, but the results you’re getting are below satisfying. By this time, you are probably startin...

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    May 31, 2021

    Psychological Ad Copywriting Tips - Ads Irresistible to Click


    The main focus of most PPC advertisers are impressions, clicks, conversions and bounce rates. Implementing standard technical requirements in an effor...

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    google keyword quality score
    December 3, 2020

    Google Ads Keyword Quality Score: Why is it Low And How to Improve it


    One of the crucial things for every marketer trying to master PPC is having a solid understanding of the Quality Score. This becomes even more promine...

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1130 N Dearborn St,
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