Ubersuggest vs SEMrush: Which is better?

Brian Bojan Dordevic
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Brian Decoded

President at Alpha Efficiency

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Running a successful SEO strategy requires using extra tools that will provide the implementation of all predefined action steps. This is the reason our SEO agency Chicago decided to present these two most commonly used online SEO tools, Ubersuggest and SEMrush, and compare their features in-detail.

Ubersuggest vs SEMrush

ubersuggest vs semrush


Ubersuggest is an online SEO tool that provides a very reliable free analysis of your website at the basic level. Although it provides free analysis, Ubersuggest is limited to three keyword searches per day. Ubersuggest is about finding the right and lucrative keywords that will drive your website’s traffic, based on Google research, and about finding the keywords ideas that give an idea about creating the content for your website. Competitor analysis and a list of backlinks where your website was mentioned is another useful feature that can give insight information about your rankings that can help you improve your ranking positions.

Furthermore, Ubersuggest is available in the Google store, and you can download it as an extension for Google Chrome that shows the data about searched terms and provides information about monthly search volume or cost per click. Of course, there is a possibility for the extended list of results with a paid version that enables working on several projects and no limitations when it comes to keyword research.

Although Ubersuggest emphasizes the free use of its features, a few options reveal additional information such as training and support, rank tracking, competitive analysis, custom keyword, and SEO projects. Depending on your company size, features needed, and the plan you chose, here is the pricing:

  • Individual: $12/month
  • Business: $20/month
  • Enterprise/Agency: $40/month


SEMrush is an all-in-one SEO tool that provides optimizing SEO strategy in terms of keyword research, competitor analysis, and PPC management. SEMrush tool is focused on search engine optimization, and its toolkit consists of more than 40 different features and reports that reveal how to improve your SEO and marketing strategy overall.

The SEO features cover competitive research, keyword research, link building, rank tracking, on-page and tech SEO, local SEO, competitor analysis. Across those features, SEMrush toolkit provides some other analysis such as Content Market, Research, Advertising, and Social Media Marketing, that will help you over your marketing plan and its implementation.

Depending on your company type & size, features needed, and the plan you chose, here is the pricing:

  • Pro – $99.95/month
  • Guru – $199.95/month
  • Business – $399.95/month

Since Ubersuggest and SEMrush both focused on SEO-driven results, let’s compare them in terms of similar tools covered.

Keyword Research


One of the main purposes of Ubersuggest is a keyword research tool that provides its users with keyword suggestions and in-depth keyword analysis. And when we say in-depth, we mean on a question and preposition forms of the keywords, related phrases, comparisons to your competition keyword strategy. Aside from these features, keyword research also covers the idea for additional keywords, followed by their metrics and volumes that can further lead you into the right decision of choice of the perfect keywords for better rank.


There are three stages of keyword research enabled by SEMrush. This in-detail provided data helps you decide whether to use the targeted keyword.

The basic features covered by the SEMrush Keyword OverView tool include information about search volume, keyword difficulty rating, global volume, cost per click, unique keyword SERP features.

Keyword Magic Tool is the fastest way to a better ranking because it processes all the types of related keywords such as questions, long-tail keywords, and exact phrases or variations. This info connected to keyword variations can be especially useful when mapping the keywords that will be easier to rank with. Additional reports based on keyword metrics include the volume, difficulty, click potential, word count, cost per click, and competitive density.

Keyword Manager is the way to the next level of keyword research. It is available in the paid version only, but it gives incredibly valuable insight into the keyword updates and metrics and provides you with actual trends and how to implement them throughout your content.

Two additional features that SEMrush covers compared to Ubersuggest are the Keyword Gap tool and Backlink Gap tool. Those tools enable us to find the keyword and backlinks that are missing on the website and improve them.

Site Audits

Reaching the first page on Google is not only about identifying proper keywords. It is about maintaining this spot as well. Therefore, we took this criterion when deciding on Ubersuggest vs SEMrush.


SEO Website Audit Tool by Ubersuggest shows the current status of on-page SEO health and detailed instructions on how to fix those issues. This analysis uncovers all the errors that impact the SEO score and positions, site speed, monthly traffic, backlinks, and an in-detail guide with recommendations on how to improve your overall SEO results.


SEMrush Site Audit Tools provides you with a deep technical SEO audit on your website that consists of more than 130 SEO ranking factors that impact your positions. Fixing those issues is a very good signal for Google because as few mistakes as better rank positions. Those audits will help you to register the keywords you should focus on and also will give you an insight into competitors’ results. Tracking the rank positions of the website is another benefit that SEMrush provides to its users, and it is more than useful when it comes to a local SEO audit and tracking the local ranking positions on search engines as well.

Once when site audit is done through the SEMrush Site Audit Tool, the results will be covered by Thematic Report, which will cover the crawlability, HTTPS stats, site performance metrics, and internal linking structure, while SEO Content Template will give instruction to content creators which kind of SEO friendly content should they provide. The mentioned recommendations will also consist of site Content Basic Recommendations within which you will work on improvement of the titles, meta descriptions length, headlines, and tags.

Site Content Competitors Keywords and Site Content Keyword Recommendations are an additional part of this audit and report, and it will refer to all the keywords your content should be based on.

An integral segment of SEMrush SEO website audit is the On-Page SEO Checker that will include a report on the possible improvements of the single website pages. The content length, readability factors, backlink opportunities are some of the covered factors in this report.

Link building is one of the most difficult SEO strategies to derive, and this is why we listed it as one of the most important features when deciding which is better: Ubersuggest vs Semrush.


Besides providing a report on backlink structure and history, Ubersuggest provides an advanced link filtering that helps to easier spot the best link opportunities for your website, by region, anchor text, domain score, page score, or by URL. This feature enables you to see how many links your website gain, and how many it has lost throughout time, and it also gives a nice idea of the potential addresses where your website could be listed on.


SEMrush link building enables you to see the full backlink profile of a website and as well as discovering the competitor’s positions and deficiencies. Using the advantages of SEMrush Backlink Audit can reveal not only the websites that are sending links to yours and how the competition is building or losing their backlinks positions. This in-depth report on competitors will give you an insight not only into their tactics but also strengths and deficiencies and show you the way how you can use it in your favor. Another advantage of using SEMrush Backlink Audit Tool compared to Uberssuggest is the possibility of integration with the Google Search Console and Google Analytics, which always keep its user with accurate data.

Ubersuggest vs SEMrush – Who is the Winner?

After listing all the benefits that both Ubersuggest and SEMrush have in common and provide to their users, the conclusion is that Ubersuggest offers quite good opportunities to its customers if they are still at the very beginning of their business. It means that the Ubersugget would be a perfect fit for startups and small enterprises that have limited budgets but still need to cover the SEO strategy and scan its competition in an easy and affordable way.

On the other hand, it is clear that SEMrush has an incredibly wider range of options and features to offer and provide to its customers. With a range of toolkits that provides in-detail reports and recommendation guides, your ranking positions can be quickly improved in your favor and bring you some extraordinary ranking results. Furthermore, considering the fact that SEMrush is oriented to serving the professionals and complex projects connected to online business, it is intelligible why our vote goes to SEMrush.


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