9 Best Practices For Creating a Startup Landing Page (With Examples)

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
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Every startup founder knows the thrilling rush of launching a new business. The vision is clear, the passion is there, and you’re ready to make your mark in the world. But here’s the truth – your startup’s success isn’t just about your product or service but how you present it to your target audience.

A compelling startup landing page can make or break your new business. It’s the heart of your online presence, the digital stage from which you tell the world who you are, what you offer, and how you can improve their lives. Mastering the art of designing startup landing pages will drastically increase your chances of success.

Imagine seeing your web page impressions skyrocket, your conversion rate soar, and your business thrive. As the owner of a landing page design agency I know what it takes to craft a winning startup landing page strategy.

In this article, I’ll show you best practices along with real-world startup landing page examples to ignite your creativity. You’ll also learn how to sidestep common pitfalls and avoid wasting time on ineffective startup landing page designs. I’ll also tell you if creating custom code is necessary or if you can use startup landing page templates too. Let’s start.

Table of Contents:
Startup landing page

Understanding the Purpose of Your Startup Landing Page

Let’s kick things off by putting a hot debate to bed: landing page vs website. What’s the difference, and why does it matter to your startup? Well, think of a website as your virtual headquarters. It’s where people can browse around, get a feel for your startup, and discover everything there is to know. A landing page, on the other hand, is like your brand’s private VIP room. It has one mission: to drive conversions. Whether you want to capture leads, drive sales, or entice your target audience to click over to another page, your startup landing page is your golden ticket.

Now, here’s a secret weapon that often gets overlooked: crystal-clear goals. Knowing exactly what you want your landing page to achieve makes things much easier. You’ll know where you want to go and the best way to get there.

If you aim to capture leads, you might include a landing page form to collect user information.

Alternatively, if your goal is to warm your target audience to visit another page where they’ll convert, a compelling narrative combined with enticing visuals may be the approach. But remember, there’s no one-size-fits-all here. You need to determine what your startup business needs to ramp up conversions and then craft your landing page to meet those goals.

However, there’s another crucial piece to this puzzle. Your startup landing page has to answer your potential customers’ burning questions because, let’s face it, as a new player in the industry, you’ve got to work a bit harder to earn trust. You’ve got to make it clear what your company is all about, give people reasons to trust you and show them how you deliver on promises. Don’t worry; I’ll show you some winning strategies for startup landing page design.

9 Winning Strategies For Building A Startup Landing Page That Drives Growth

Alright, now that we’ve got the basics down, let’s dive into the exciting stuff: the winning strategies that will elevate your startup landing page. These details can make your startup stand out in a crowded marketplace, hook your startup clients, and drive them to action.

I always tell my startup clients that designing an impactful landing page is like putting together a puzzle. Each piece plays a critical role, whether it’s your visual content, the features you highlight, or how you showcase your brand identity. When these elements come together, they form a compelling picture that captures attention and significantly boosts your purchase rate.

From studying top performers in your industry and harnessing the power of emotions to crafting compelling copy and optimizing for SEO, these startup landing page strategies will be your ally in building a robust online presence. So let’s start.

Study The Best Startup Landing Pages Within Your Industry

Sometimes, the best inspiration comes from taking a peek at what the top players in your industry are doing. This doesn’t mean copying their homework, of course, but learning from their successes (and even their missteps) can give you a head start. So, hit the digital pavement and check out the startup websites turning heads in your industry.

What makes them so compelling? Is it the visual appeal, the riveting copy, the intuitive form layout, or perhaps a mix of everything? Pay attention to the features they highlight, the references they include, and how they address any potential ‘big question marks’ a visitor might have. These could be doubts about product efficacy, customer service, or price points. Top-performing landing pages will tackle these potential roadblocks head-on and turn them into opportunities for engagement and conversion.

And we’re emphasizing it once again – your goal here isn’t to clone these successful startup landing pages but to gain insights that can inform your design and content choices. After all, what works for one startup might not necessarily work for another. Use this strategy as a source of inspiration and a benchmark for best practices, but always filter it through the lens of your unique brand identity and the needs of your target audience.

So roll up your sleeves and start your exploration. You might be surprised at the ideas that emerge from this exercise and how they can fuel the design of your own killer startup landing page.

Visual hook on a web page.

Use Visual Hook To Grab Your Audience’s Attention

The internet is buzzing with content. It’s a whirlwind of words, images, and interactive design. Your landing page site is one among millions. So, how do you make your web page stand out? The secret lies in crafting a visual hook that grabs attention from the get-go.

Humans are visual creatures. We perceive and process images remarkably fast – 60,000 times quicker than text. That’s why your hero image (the main large banner image users see when they land on your site) is critical. It’s your first chance to spark interest and invite visitors to keep scrolling.

But crafting a visually stunning hero image isn’t just about choosing a pretty picture. Here is what you need to consider:

  • Ensure it aligns with your brand: Your hero image is a powerful tool for brand recognition. It should embody your brand’s personality and vibe. If your brand is all about fun and quirkiness, a staid, corporate-style image isn’t going to cut it, and the other way around.
  • Make it relevant: The hero image should have a clear connection to what you’re offering. It should give your visitors a glimpse of what they can expect from your startup.
  • Keep it High Quality: This is not the place to cut corners. A blurry or pixelated image can damage your credibility. Opt for high-resolution images that look crisp and professional. And invest in custom photography. Stock photos look generic, and they’ll give you a hard time standing out among other startup landing pages.
  • Consider the layout: Think about how your visual content will integrate with other elements on your startup landing page, such as your copy or CTA button. You don’t want these elements to compete with each other but to work together to draw the visitor in.

Leverage The Power Of Emotions To Boost Conversions

Connecting with your target audience on an emotional level is like finding a secret door to their decision-making process. Think about it. How many times have you made a purchase not because you needed the product but because it made you feel a certain way? That’s the power of emotions, and leveraging this power is one of the landing page best practices that can turbocharge your conversions.

So, how can you weave emotions into your startup landing page? Here’s where you tap into the ‘why’ behind your startup idea. Is it to make lives easier? To bring joy? To provide a solution to a frustrating problem? Whatever it is, this emotional core can serve as the narrative of your landing page.

Here are a few tips to help you get started:

  • Know your audience: Understanding the hopes, fears, desires, and pain points of your audience is crucial. This will enable you to speak to them in a language that resonates.
  • Tell a story: People love stories. They’re engaging, relatable, and memorable. Craft a compelling narrative around your startup that emotionally connects with your audience.
  • Use emotion-driven words: Your copy can evoke strong emotions. Words like “Discover,” “Imagine,” “Join,” or “Unleash” can ignite curiosity, excitement, and a sense of belonging.
  • Visuals are key: Images, colors, and typography can all evoke specific emotions. Choose these elements carefully to match the emotional tone you want to set.
  • Show empathy: Show your audience that you understand their struggles and are here to help. This builds trust and fosters a stronger emotional connection.

By effectively leveraging the power of emotions, you’re not just designing a landing page. You’re also creating an experience that leaves a lasting impact.

Crafting A Copy For Your Startup Landing Page

Just like a captivating visual hook, the copy on your tech startup landing page plays an essential role in connecting with your target audience and driving conversions. Think of your copy as your landing page’s voice. It should speak clearly, answer customer questions, address any buying objections, and, most importantly, persuade visitors to take action.

However, here’s the kicker: attention spans are shorter than ever. Text overload can be your biggest enemy, causing visitors to bounce off your pages fast. So, the name of the game is to make your copy sweet, concise, and emotionally appealing.

Here are some hacks to improve your landing page copywriting:

  • Powerful headline: Your headline is arguably the most essential part of your landing page. It’s the first thing your visitors read, and it can make them stay or leave. Spend time crafting a headline that’s clear, intriguing, and highlights the unique value your startup offers.
  • Benefits over features: While features are important, what your audience cares about most is how your product or service can benefit them. So, focus on the problems you solve and the value you deliver.
  • Clear CTA: Your call to action is the tipping point between a bounce and a conversion. It should be clear and compelling and tell your audience exactly what they should do next.
  • Use conversational language: Keep your copy conversational and easy to understand. This makes your brand more relatable and your message more digestible.
  • Address objections: Preemptively address any objections or concerns your audience might have. This builds trust and clears the path toward conversion.

Optimize Your Startup Landing Page For Search Engines

You might be thinking, “Wait a minute, I thought landing pages were all about conversions, not SEO!” And while yes, the primary goal of your startup landing page is to drive conversions, let’s not ignore the potential search engine optimization can bring to the table. After all, what good is a stellar landing page if your target audience can’t find it in the first place?

Optimizing your landing page for SEO means making it easier for search engines to find, index, and rank your page. This can boost your visibility, drive organic traffic, and increase your conversion opportunities. Sounds good, right? So, let’s talk about how you can make your landing page more SEO-friendly:

  • Keyword optimization: Your primary and secondary keywords should appear naturally in your headline, subheadings, body copy, image alt text, and meta description. But remember, avoid keyword stuffing – it can harm more than help.
  • Mobile-friendliness: More people are surfing the web on their mobile devices than ever before. If your landing page isn’t mobile-friendly, you risk losing a significant chunk of your audience (and search engines will notice this).
  • Fast load time: Slow-loading pages are a big turn-off for both users and search engines. Optimize your images and eliminate unnecessary code to speed up page load time.
  • Clear and descriptive URLs: Your URL should be concise, easy to read, and give an idea of what your landing page is about. Incorporating your main keyword can also give you a slight SEO edge.
  • Quality backlinks: If reputable sites link to your landing page, search engines view it as more trustworthy and authoritative, which can boost your rankings.

Use Trust-Building Elements To Show People That Your Startup Is There To Stay

Trust. It’s a small word, but it carries a lot of weight, especially in the world of startups. Given the market’s competitive nature, it’s essential to quickly establish credibility and build trust with your audience. And here’s where trust-building elements come into play.

These elements provide social proof and reinforce your claims, making your audience more comfortable choosing you over your competitors. But what are the key components of a landing page from the trust and credibility perspective? Let’s see:

  • Customer testimonials: There’s nothing like good old word-of-mouth to build trust. Featuring customer testimonials on your landing page can go a long way in convincing potential customers that your product or service is worth trying.
  • Case studies: Show your audience how you’ve helped others solve a problem similar to theirs. A well-crafted study can demonstrate your expertise and the value of your offering.
  • Trust seals and certifications: If your startup has received any certifications, awards, or recognitions, don’t be shy about showing them off. This adds a level of professionalism and credibility to your brand. 
  • Media mentions: Have you been featured in any reputable publications or news outlets? Include these media mentions on your landing page. They can significantly boost your credibility.
  • Review collection: Reviews can be powerful trust signals. Consider featuring a collection of reviews from happy customers on your startup landing page. Remember, the more authentic reviews appear, the better.
Special offer on a startup landing page.

Best Startup Landing Pages Use Special Offers To Allure Customers

Who doesn’t love a good deal? Special offers have a unique charm that makes them hard to resist, and the best startup landing pages are no strangers to this tactic. They understand the power of a well-crafted offer in luring customers and driving conversions.

Special offers can come in many shapes and sizes, from discounts and free trials to bonus content and exclusive access. But regardless of the format, they all share the same goal: to provide extra value that makes your offer more enticing. This is a key tactic in conversion rate optimization strategies and can significantly impact your landing page performance.

Here are a few tips on how to use special offers effectively on your startup landing page:

  • Highlight your offer: Make your special offer stand out in your landing design. It should be easily noticeable and instantly grab visitors’ attention.
  • Make it time-sensitive: Creating a sense of urgency can drive immediate action. Consider making your offer available for a limited time to encourage quick decisions.
  • Provide clear value: Your audience should understand the value of your offer immediately. Be clear about what they’re getting and why it’s a great deal.
  • Easy to redeem: Make the redemption process as easy as possible. The fewer steps, the better.
  • Align with your CTA: Your offer should tie in smoothly with your call to action. For instance, if you’re creating a ‘schedule a demo landing page,’ your CTA must reflect this special offer.

Incorporating special offers into your startup landing page can give your audience that extra nudge they need to convert. So, experiment with different offers and see what resonates most with your ideal customers. Remember, the goal is to provide value beyond your product or service alone. That’s the secret sauce that turns visitors into customers.

Dedicate A Landing Page Section To Explaining How Your Product Or Service Works

As a startup, it’s likely that many people visiting your landing page are encountering your brand for the first time. They’re intrigued, but they’re also asking the big question: “How does this work?”

Dedicating a portion of your startup landing page to the “How it works” section is an excellent way to bring your product or service closer to people who haven’t used it before. It takes the mystery out of your offering and makes it feel real and easy to understand. And the best part? It’s easy to create:

  • Positioning: Ideally, you should place your “How It Works” section below the fold. This way, visitors will find it after they’ve been introduced to your product and learned why it’s incredible.
  • Keep your copy simple: Your visitors don’t want a lecture. They want a quick rundown. Keep your explanation short, sweet, and jargon-free. Think about it from your visitor’s perspective – what do they need to know to understand how your product works?
  • Visual support: A picture speaks a thousand words. In this case – screenshots or a cool graphic can be extremely helpful. Use visuals to support your explanation and make it easier for visitors to understand how your product or service works.
  • Interactive design: If possible, incorporate an interactive design into this section. It could be as simple as an animated illustration or as complex as a fully interactive demo. This can make the explanation more engaging and give your visitors a feel of using your product.
  • Leverage landing templates: If you’re scratching your head about how to design this section, there’s no need to panic. You can always use a startup landing page template. These ready-to-use templates offer pre-designed layouts that you can tweak to fit your style and needs.

Test And Refine Your Startup Landing Pages To Maximize Success

You’re a startup founder who has just launched a landing page for your new product. You’re thrilled with the design, the content is crisp, and the CTA button stands out. You’ve followed all the best practices. But a few weeks in, the conversion rates aren’t matching your expectations. Do you throw in the towel? No way! The magic of testing and refining is there to save the day.

In digital marketing, you need to continuously refine your strategies. To achieve above-average landing page conversion rates, you need to experiment.

And one of the most powerful tools in your experimentation kit is A/B testing. This means creating two versions of your landing page with one key difference – maybe it’s the form layout, the product pricing, or even the color of the CTA button. Then, you split your audience and see which version drives more conversions. A/B testing gives you hard data on what resonates with your audience. 

But it’s not just about what’s on your page. It’s also about how your audience interacts with it. By using UX research platforms, you can track where your audience is clicking, how far they’re scrolling, and where they’re spending time. This helps you understand what’s working and what’s causing friction.

Remember, creating a landing page isn’t a one-time task. It’s an ongoing process of trial and error, of testing and refining. With each test, you learn something new about your audience and get closer to a landing page that maximizes your success. So, don’t get discouraged if your first version doesn’t meet expectations. Keep testing and improving it, and you’ll get there.

Startup Landing Page Examples You Must Check In 2023

We’ve spilled a lot of digital ink discussing the best practices for startup landing pages. Now, let’s take a look at some startup landing page examples that did a brilliant job putting their offerings in front of the audience:

  • WheelsThis startup uses the power of visuals to guide users through the benefits of their service. The copy focuses on the benefits, presenting compelling statistics to support their claims. You’ll notice the logos of reputable companies, adding an element of trust. Interactive product photos invite engagement, and footer links provide options for downloading an app or learning about their various solutions.
  • CoachHubThis landing page catches your attention with an impactful hero section featuring an image of one of their coaches and highlighting benefits like improved ROI and increased employee engagement. Not to mention, they use graphics to showcase the number of coaches worldwide who are on the CoacHub platform. To build trust, this startup displayed partner logos. There’s also the “how it works” section containing screenshots. And a whole section is dedicated to easing concerns about data safety, showing their understanding of their users’ potential worries.
  • PleoWith a modern layout that reveals more about the software as you scroll down the page, Pleo’s landing page is an excellent example of how to engage users. They smartly use statistics to highlight the benefits of their service, display partner logos to establish trust, and craft benefit-oriented copy to convey their value proposition.

While these examples can inspire and guide you, remember that your landing page must reflect your unique brand and resonate with your specific audience. There’s no one-size-fits-all solution in landing page design.

Final Thoughts

During over a decade-long journey providing landing page design services, I’ve navigated the ins and outs of creating an effective startup landing page primed to drive your business growth. It’s a journey of understanding your audience, crafting compelling copy, creating stunning visuals, building trust, and continuously testing and refining.

But creating a high-converting landing page is an ongoing process. A web page that works today may need tweaks tomorrow. Stay open to change, and keep your finger on the pulse of your target audience’s needs and preferences.

Of course, it might seem like a lot to handle, especially if you’re juggling the many roles of a startup founder. However, with expertise in crafting and optimizing high-performing landing pages, Alpha Efficiency can help you take your online presence to the next level.

So, ready to get started on your stellar startup landing page? Schedule a call with me today to discuss your perfect landing page strategy.


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