Are you spinning your wheels trying to figure out the difference between landing page and squeeze page? Both can be used as a powerful tool for lead generation. But the world of digital marketing can sometimes seem like a maze, with so many different strategies, techniques, and jargon to understand.
However, learning what makes squeeze page vs landing page unique and when to use each can help you make your marketing strategies much more effective. It will help you polish your user journeys and boost ROI.
In this article, I’ll dive deep into the “squeeze page vs landing page” debate. You’ll learn what a squeeze page is, what makes it different from other landing pages, and how to design squeeze pages that effectively capture leads.
It’s time to squeeze the most out of your digital marketing strategy. Let’s get started.
Table of Contents:
- What Is A Squeeze Page?
- Squeeze Page Vs Landing Page – What’s The Difference?
- Are There Any Similarities Between A Squeeze Page And A Landing Page?
- 5 Cases In Which Using Squeeze Pages Is an Excellent Idea
- 5 Key Tips For Designing Successful Squeeze Pages
- What To Do After Visitors Convert On Your Squeeze Page?
- Conclusion – The Difference Between Squeeze Page Vs Landing Page
What Is A Squeeze Page?
A squeeze page has one and only primary goal. And it is to get that email signup.
A squeeze page is short and precise. It doesn’t link to a plethora of pages and social media links. It is all about the bottom line – to capture your email address.
You can often recognize a squeeze page by clean design with no navigation links in sight. It might have a picture background or a plain color background. The aim of this is to guide the entire attention toward the contents of the squeeze page.
A squeeze page will have a simple email signup form with some text above it. The text essentially communicates the purpose of the signup precisely.
An example of the headline text:
“Join our exclusive webinar to get access to our outstanding strategies to gain leads for our Landscaping business.”
This is the type of landing page you want if you intend to boost your conversion rates by collecting email addresses from your target audience.
Squeeze Page Vs Landing Page – What’s The Difference?
Is there any tangible difference between a squeeze page and a landing page? While a squeeze page is still a form of a landing page, there are some significant differences between the two.
Fundamentally, a squeeze page is more clear-cut and specific than a landing page.
Here are some key differences between a squeeze page and a landing page:
The primary goal
Landing pages serve a myriad of purposes – to inform, entertain, sell, or convert. They’re an all-purpose tool in the digital marketer’s kit, designed to gently guide a visitor down the path to conversion. This conversion could be anything from purchasing a product, registering for a webinar, downloading an eBook, or simply providing contact details.
On the flip side, squeeze pages are hyper-focused with a laser-sharp goal: to squeeze out a visitor’s email address or other valuable contact information. In other words, they’re built to convert visitors into leads. A squeeze page won’t try to sell you a product. Instead, it will dangle a lead magnet – like a free eBook, an exclusive guide, or a special discount – in exchange for your contact details.
The ultimate aim of a squeeze page is to expand the company’s email list, providing a base for ongoing email marketing efforts.
Squeeze Pages Are Shorter Than Most Other Types Of A Landing Page
When it comes to a squeeze page, shorter is often better. But why is this the case?
A squeeze page is like the elevator pitch of the digital marketing world. Its primary purpose is to capture potential customers’ email addresses or other crucial contact information. This process requires a high level of precision and brevity. Squeeze pages typically consist of a headline, a few compelling sentences of copy, a form field for visitors to input their information, and a clear CTA button.
The idea is to keep the visitor’s journey from the top of the conversion funnel to the point of action as smooth and uninterrupted as possible. Any unnecessary details can act as distractions, potentially discouraging the visitor.
Other types of landing pages often vary in length. For example, a product landing page is usually long, as it must provide all the necessary information to convince a visitor to purchase your product.
Type of content
One defining aspect that creates a clear difference between landing page and squeeze page is the type of content they contain. Understanding this distinction is crucial for guiding your customer journey and influencing purchase decisions effectively.
Landing pages, often packed with persuasive and engaging content, are the digital marketing equivalent of a guided tour through a product or service. They provide visitors with a wealth of information to help them make informed decisions. This helps engage visitors, provide value, and build a compelling case for why they should take the desired action, such as purchasing or signing up for a service.
And what about squeeze pages? Given their primary goal of lead generation, the content on squeeze pages is streamlined to avoid distraction and focus the visitor’s attention on one thing – the form field to enter their contact information.
They typically have different traffic sources
Traffic source is another important consideration in the squeeze page vs landing page debate. Landing pages are versatile and can accommodate traffic from various sources. This might include PPC advertising, social media marketing, email marketing, organic search, or even direct traffic. Landing pages are often well-suited for audiences at different customer journey stages. Therefore, whether a user has clicked on a paid ad, followed a link from a social media post, or arrived through a search result, a landing page has the content depth to engage and convert them.
Squeeze pages, on the other hand, typically don’t receive traffic from email marketing. This is not a surprise, considering that the main goal of such pages is to collect potential customers’ emails.
Are There Any Similarities Between A Squeeze Page And A Landing Page?
Now that we’ve discussed the difference between landing page and squeeze page, you might be wondering if there are any similarities between the two. It’s an excellent question to ask, as the answer can give you a more rounded perspective for strategizing your marketing campaigns.
Essentially, a squeeze page is a specific type of landing page. Both are essential components of an effective sales funnel. They share a common purpose: to move visitors closer to your conversion goal. Whether that goal is to capture an email address or persuade a visitor to make a purchase, both types of pages are designed to increase conversion rates.
Let’s explore their similarities closer:
- Standalone pages: Both landing pages and squeeze pages exist independently of your website. They’re typically detached from your site’s primary navigation, allowing the visitor to focus on the singular goal of the page without any distraction.
- Page elements: They both comprise similar fundamental elements. These include a compelling headline, supportive subheadings, persuasive copy, appealing visuals, and a clear call-to-action (CTA). These landing page elements aim to attract, engage, and persuade visitors to take the desired action.
- Conversion focused: Lastly, and most importantly, both landing and squeeze pages are designed with conversion in mind. Every element on the page serves a single purpose – to guide visitors toward the conversion goal.
While the squeeze page vs landing page debate highlights their differences, it’s crucial to remember that they share commonalities. They are two sides of the same coin, both instrumental in successful sales. After all, you can observe squeeze pages as a type of landing page.
5 Cases In Which Using Squeeze Pages Is an Excellent Idea
The next question arises: when should you use a squeeze page? What circumstances or objectives make a squeeze page the right choice for your advertising strategy? Let’s explore.
The beauty of a squeeze page lies in its singular focus – to capture the visitor’s contact information. This makes squeeze pages the go-to option when you want to build an email list or gather contact details for your marketing initiatives.
Here are a few specific scenarios when employing a squeeze page would be advantageous:
- Email list building: Squeeze pages are an excellent tool for building an extensive email list. You can entice visitors to exchange contact information by offering a valuable lead magnet. This is essential for launching email marketing campaigns, fostering relationships, and nurturing leads.
- Lead generation: Whether you’re a B2B business seeking quality leads or an online store trying to connect with potential customers, a squeeze page can help. By capturing the visitor’s information, you can follow up with more personalized and targeted messages, making your offer sound more tempting than competitors’.
- Event registrations: Hosting a webinar or an online event? Use a squeeze page to handle registrations. Not only does this capture contact details for future marketing, but it also helps manage your attendee list efficiently.
- Promoting exclusive content: If you’ve crafted a compelling eBook, research paper, or any other form of exclusive content, a squeeze page can help you distribute it. Offer this content as a lead magnet, enticing interested visitors to provide their contact information to become eligible to access exclusive content.
- Launching new products or services: If you’re launching a new product or service and want to create a buzz or service and want to create a buzz or collect pre-orders, a squeeze page can be the perfect tool. The page can capture visitor information, allowing you to update them on launch details, offer special discounts, or even secure early orders.
So, what is a squeeze page used for? The answer lies in your marketing goals. Remember, the singular focus of a squeeze page makes it a potent tool when used correctly in your advertising strategy.
5 Key Tips For Designing Successful Squeeze Pages
You might remember from our website planning guide that a well-structured, user-focused design is crucial to online success, and the same applies to squeeze pages. To create a masterpiece squeeze page that transforms casual visitors into eager leads, you need a blend of creativity, persuasive writing, and a deep understanding of how to create a landing page form people enjoy filling out.
Whether you’re a novice or a pro, in this section, we’ll show you key tips that can elevate the quality of your squeeze pages, leading you through a successful marketing process. Ready to take a leap? Let’s dive in.
Ensure Your Squeeze Page Has An Irresistible Lead Magnet
It’s hard to stress enough the importance of a powerful lead magnet in your squeeze landing page. Why, you ask? Because a lead magnet is your golden ticket to capturing email addresses and expanding your contact list. It’s the crux of the squeeze page vs landing page debate, the primary weapon in the arsenal of effective squeeze pages.
But what exactly is a lead magnet? Let’s break it down.
In essence, a lead magnet is a value proposition. It’s something you offer your visitors, free of charge, in exchange for their precious contact information. This could be an eBook, an exclusive guide, a discount, a webinar registration, or any piece of content that your visitors find valuable enough to engage in address exchange.
And providing a lead magnet is not all about capturing email addresses. It’s also about enriching your visitor’s customer journey. It’s a win-win situation. The visitor gets something useful or interesting, and you get their contact information to expand your email list and nurture these leads further down your sales funnel.
However, you must understand your target audience to create an irresistible lead magnet. What do they want? Which problems are they facing? What would compel them to part with their contact details? The answers to these questions should give you a better idea of your potential lead magnets. Aligning your offer with visitors’ needs and interests is a highway to crafting an effective squeeze page design and enriching your marketing process.
Help Visitors Visualize The Benefits By Writing High-Quality Copy
The high-quality copy serves as the core function of your squeeze page. It encourages visitors to take action. It’s not just about saying the right things, but saying them in a way that resonates with your audience, connects with them on a deeper level, and compels them to take the desired action.
- Craft a compelling headline: Your headline is the entry point of your squeeze page, and in many cases, it’s the make-or-break element. It’s your first and possibly only chance to grab your visitor’s attention. Luckily, there are many simple ways to make a headline more compelling.
- Show, don’t tell: Good copy doesn’t just tell visitors what they’ll get. It helps them visualize the benefits. Instead of stating that your eBook has valuable information, explain how this information can help them succeed. Let them imagine the positive outcomes they’ll experience from taking your offer.
- Speak to your visitor’s needs: When it comes to landing page copywriting, it’s vital to address your visitor’s needs and desires. Pinpoint the pain points that your product or service addresses and articulate this clearly in your copy. Show your visitors how your offer will benefit them, solve their problems, and enrich their lives.
- Keep it straightforward: Jargon and complex sentences can confuse visitors and dilute your message. Stick to simple, everyday language that your visitors can easily understand. Remember, clarity trumps cleverness in copywriting.
- Create a strong CTA: Your CTA is the final nudge that pushes your visitors to take action. Make it persuasive and action-oriented. Instead of a bland ‘submit,’ use a more enticing phrase like ‘get my free eBook now.’
Include Customer Testimonials: Social Proof Helps Build Trust On Your Squeeze Page
Don’t underestimate the power of social proof when designing your squeeze page. While it’s a component often overlooked by marketers, we assert it’s an essential trust-building factor.
Imagine this: you’re not eager to click the CTA button yet, but just then, you spot glowing reviews from previous users who’ve benefited from the offer. This immediately instills confidence, doesn’t it?
Customer testimonials serve as reassurance, validating your visitor’s decision to part with their contact information. It proves that others have been in their shoes, took the leap, and reaped the benefits. And partner logos, star reviews, and social media mentions can also turn hesitant visitors into confident converters. So don’t skip this step!
Keep Your Squeeze Pages Short And On-Point
When it comes to squeeze pages, brevity is key. Remember, one of the main differences between a sales landing page and a squeeze page is their length. Your squeeze page is not the marketing platform where you want to showcase all your materials – it has one purpose and one purpose only: to capture visitor information.
In the fast-paced digital world, attention spans are fleeting. You want your visitors to grasp the value of your offer quickly without having to scroll through lengthy text or navigate complex layouts. Every second counts when it comes to driving traffic and converting visitors.
An effective squeeze page communicates its value proposition succinctly. It presents an irresistible lead magnet, outlines the benefits crisply, and wraps up with a persuasive call to action. All of this without any unnecessary fluff.
Remember, when visitors land on your squeeze page, they should immediately understand what’s being offered, why it’s beneficial to them, and what they need to do to get it. So, keep it short, sweet, and on-point.
Target The Right Audience And Fit Squeeze Pages In Your Marketing Funnel Naturally
Just like squeezing the right amount of fresh orange juice requires selecting the ripest oranges, driving conversions through your squeeze page requires targeting the right audience. Aligning your offer with the needs and interests of your audience is crucial to the success of your marketing efforts.
Consider your customer journey. Where are your potential leads in their journey, and what information are they seeking? By narrowing down your target audience and understanding their needs, you can drive intentional, quality traffic to your squeeze page, resulting in a higher lead capture rate.
But how do you get your audience to your squeeze page? There are numerous ways to naturally incorporate squeeze pages into your existing content and drive targeted traffic. For example, if you have popular blog posts that consistently draw traffic, consider incorporating pop-ups or sticky bars that lead blog visitors to your squeeze page. Ensure the offer on your squeeze page aligns with the blog post to increase conversion chances.
What To Do After Visitors Convert On Your Squeeze Page?
Congratulations! A visitor has just converted on your squeeze page. But what’s next? You’re not at the end of your journey but at the beginning of a new relationship with a potential customer. Here is what you should do after a conversion:
- Deliver on your promise: First and foremost, provide what you’ve promised – be it an eBook, a webinar link, a discount code, or any other lead magnet. This helps build trust and affirm to your new lead that they’ve made the right choice.
- Show a ‘Thank You’ page: Once visitors have converted, direct them to a ‘thank you’ page. This not only lets them know that they’ve converted successfully but also gives you another chance to engage them with more content, another offer, or just a simple thank you message. Statistics show that customers, on average, come back to ‘thank you’ pages 2.2 times per order – so make sure you have one.
- Store lead info in your CRM: The information captured on your squeeze page should be immediately stored in your customer relationship management (CRM) system. If you don’t know how to set this up, hiring CRM consulting services might be an excellent choice. They’ll help you organize lead information and make it readily available for your sales and marketing teams.
- Send an immediate email: Follow up with an immediate email. This provides an opportunity to introduce them to your brand. And observe this email as the start of your lead nurturing process and make it count.
- Continue with email marketing: With the visitor’s email in your database, you can continue engaging them with your brand. Send them valuable content, updates about your product or service, or special offers. But remember to keep it relevant and valuable to maintain their interest and build a strong relationship.
The journey doesn’t end when a visitor converts to your squeeze page – it’s just the beginning. Following these steps, you can nurture your new leads and guide them further down the sales funnel. Building a successful customer journey requires consistency and attentiveness, and your squeeze page is the perfect place to start!
Conclusion – The Difference Between Squeeze Page Vs Landing Page
Understanding the intricacies of the squeeze page vs landing page debate is pivotal for any digital marketing strategy. While a squeeze page is the type of landing page, the main difference lies in specific goals and how they fit into your marketing funnel. While both play crucial roles, knowing when and how to use each effectively is essential.
Squeeze pages are short, snappy, and designed to ‘squeeze’ contact details from potential customers. Landing pages, on the other hand, can serve various purposes, from promoting a new product to making a sale. That’s why they’re usually longer.
And don’t worry; you don’t have to go through the process of creating the perfect squeeze page or landing page alone. Check out how my landing page design services can help you take the digital world by storm.
I hope this blog post has clarified the difference between landing page and squeeze page and how each can contribute to your success. If you need help making use of these to boost your ROI, don’t hesitate to schedule a call today.
We look forward to helping you craft compelling designs and accomplish your goals.