10 questions to ask your future SEO agency near Gold Coast, Chicago IL

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Websites need search engine optimization (SEO) to rank highly on search engine results. It’s a long-term plan to be competitive on the search engines and attract organic traffic. It’s different from paid advertising because you do not have to pay for ranking. Getting the right SEO agency for your company can be challenging. But, with these questions, you will find the right candidate for your SEO near Gold Coast, IL.


The questions you should ask an SEO agency in Gold Coast, IL

How do you run an SEO campaign?

The first step is to understand how a company implements its SEO. Don’t be shy to ask for specifics. It gives you a good overview of how a company works. They should explain how each works and the results you should expect.

What is your understanding of my industry niche?

Getting an SEO agency that understands your industry is a huge plus. Industries differ because of user behavior and the nature of business. So, inquire about an agency’s understanding of your industry. If they do not have the experience, they should show initiative to research.

What are the deliverables in the project?

After implementing your SEO plans, there are deliverables that you should expect. You are investing in the plan, and an SEO agency should clarify what you will get from the process. Examples of the deliverables are;

  • Link cleanup
  • Optimizing landing page
  • Crafting call-to-actions
    The deliverables can have a time limit attached to them. It’s important so you can track them and when you should expect delivery.
  • Will you deliver WordPress Web design?

What do you consider a success?

Agencies will define success differently. Scrutinize their view so you can find out which one aligns with your goals. Most SEO agencies use metrics to define success. Inquire about their SEO techniques. You do not want to fall for SEO spam that will get you in trouble. There should be a detailed plan for your SEO in Gold Coast, IL.

How will you make my business competitive?

Competition varies between industries. Ask about how an SEO agency will make your website competitive. You must narrow the gap among competitors in your niche. For example, you might be implementing a b2b SEO strategy. Knowing how long it will take to complete an application is important. Most SEO goals are not immediate, so you’ll need to be patient. Keep track of the strengths and limitations of your competitors. Also, compare it with yours.


In what timeline will you deliver results?

Time is an essential element in achieving results. Ask an SEO agency what deliverables they will achieve and the timeline. Results depend on how good they are in SEO. It can take about six months before you start seeing important changes. Early developments will depend on the condition of your website.

How do you quantify results?

The common ways to measure results are checking;

  • Visitors- It represents the number of users from search results.
  • Sessions- It’s the number of visits.
  • Positioning- It shows the rank of your website in search engine results.
  • Clicks- The number of times users click and enter your website.
  • Impressions- The number of times your website appears on top search engine results.

Which SEO tools do you use?

There are various SEO tools for;

  • Generating reports
  • Analyzing traffic
  • Tracking keywords
    Ask an SEO agency which tools they use and how it helps them. If an SEO agency fails to disclose its tools, it’s a red flag. Transparency is key in developing a good working relationship. It also helps you have expectations of the SEO plan. Take advantage of local SEO packages to grow your online presence.

Do you have a mobile approach?

It’s important to have a mobile SEO strategy in your SEO plan. It involves a mobile audit to identify the gaps in your website. So, the SEO agency you choose should have a mobile strategy. If they don’t mention mobile, they do not have the initiative to optimize for cellphones and other devices.

What’s my role in the project?

It’s important that you take part in the SEO project. You own it, after all. Inquire about your participation and how you’ll communicate with the SEO agency. Do not underestimate your role in the project. It’s a learning opportunity that you shouldn’t shun. When you invest, do not be in the dark.


Final thoughts

The questions you ask will help you find an SEO agency ready to deliver. Our SEO company in Chicago is competent and ready to work with you to succeed in your niche. We’ll develop a strategy that suits your business. Schedule a call with us today. We are ready to collaborate with you to put in place your SEO in Gold Coast, IL.