Does machine learning radically change web development?

Brian Bojan Dordevic
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Brian Decoded

President at Alpha Efficiency

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The rise of artificial intelligence didn’t only bring old sci-fi movies back into the spotlight – it is also slowly changing our everyday lives. And web development is being affected too. As machine learning web development becomes more and more prevalent, the way we build and deploy web applications is evolving. And this article is precisely about that. We’ll explore how machine learning models influence the web development industry and whether this new technology is truly a game-changer.

Whether you are a web developer, a business owner, or simply interested in the intersection of technology and design, this article is for you. You’ll learn how to utilize artificial intelligence to find better website development solutions and build a successful career in web development. So let’s dive in and see what machine learning means for the future of web development.

Table of Contents:
Will machine learning change web development?

What Is Machine Learning?

As a branch of artificial intelligence, machine learning enables computer systems to learn and improve their performance without being explicitly programmed. It involves feeding large amounts of data into machine learning algorithms and models. Once enough data is fed and processed, the algorithm can make predictions or take actions based on new data.

There are several types of machine learning. Let’s explore these:

  • Supervised learning: – when the algorithm is trained on a labeled dataset.
  • Unsupervised learning – when the algorithm is not provided with labeled training examples, and must instead discover patterns and relationships in the data independently.
  • Reinforcement learning – when the algorithm learns through trial and error, receiving rewards or penalties for specific actions in order to improve its performance over time. 

Well-trained machine learning models can make decisions in a similar way that humans do. That’s why machine learning is already used across various industries, including the web development industry. It can help your company automate tasks, make more informed decisions, and improve its workflows. So why not explore the exciting world of machine learning and see what it can do for you?

5 Steps for a successful machine learning web development project

There are several steps involved in successfully executing the machine learning project. As a web developer, you should be familiar with these steps in order to use machine learning in your web development work effectively:

  • Phase 1 – Gathering data: The first step in machine learning web development is to carefully gather a large dataset relevant to your web development project goals. Make sure to include as diverse and comprehensive data as possible, in order to give the algorithm a well-rounded understanding of the subject. 
  • Phase 2 – Preprocessing: Once you gather the data, you need to clean it and preprocess it to ensure that it is ready to be used by the algorithm. You need to remove any irrelevant or redundant data, handle missing values, and convert the data into a suitable format.
  • Phase 3 – Training machine learning models: In this phase, you’ll need to train the machine learning model on the preprocessed data. Feeding the data into the algorithm and adjusting the model’s parameters will allow you to optimize its performance. The goal is to find the optimal set of parameters that will help the model accurately predict outcomes or make decisions.
  • Phase 4 – Testing machine learning models: Now, you need to find out how accurately your machine learning model generalizes to new data. During this stage, you should aim to identify any issues and adjust your model accordingly. 
  • Phase 5 – Deployment: Once web developers fine-tune their machine learning models, they can finally integrate them into web applications. Make sure to set up processes for monitoring and updating the model when needed.

Here’s how Machine Learning is used in Web Development

From text-only web pages in the early ’90s, built only with HTML, to dynamic and custom-coded websites we enjoy using today – the web development industry has changed a lot, and this is probably just the beginning. In recent years, machine learning web development has significantly impacted how we build and consume websites. Let’s find out what machine learning models brought:

Machine learning can be used in web development for various purposes - content personalization being just one.

Machine Learning Helps Web Developers Create Personalized User Experiences

Machine learning allows web developers to enhance the user experience by personalizing websites based on visitors’ data and behavior. For example, you can use machine learning models to suggest products or content that apply to users based on their previous actions and preferences. This is already widely implemented on various streaming services – that amazing song probably made its way to your “recommended” list thanks to machine learning.

Machine Learning Helps With Fraud detection

You can use machine learning in web development to identify fraudulent activity and protect users and businesses from hackers. Algorithms are powerful when it comes to detecting unusual patterns or behavior in data. For example, if you are developing a web application for a bank, you can integrate machine learning models to identify unusual patterns in a user’s account activity. This way, machine learning can help you prevent website downtime and get your traffic back. And on eCommerce websites, web developers often use learning models to detect a user’s unusual purchasing behavior, which might indicate fraud.

Image and video recognition

Machine learning models open a wide range of opportunities for image recognition. Some web developers use them for security purposes, such as unlocking web applications. But if you need help generating captions for images and videos or categorizing content, you can train machine learning models to understand the context of images and videos.

Natural language processing

Thanks to machine learning web development, our digital marketing agency builds web applications that can understand and interpret human language. Machine learning models allow us to enrich websites with language translation, text classification, and text generation features. And do you remember the first time you had a conversation with an intelligent and engaging chatbot? Mindblowing, right? That’s just one of the ways machine learning models are changing the way we interact with websites. By training your chatbots to use unique styles, you can make people feel like they’re talking to a real person. And they might even remember your brand because of this.

Creating better marketing strategies with machine learning

By leveraging the power of machine learning, you can create more targeted, effective marketing strategies that drive results. Machine learning algorithms can help you identify trends and patterns and predict customer behavior, allowing you to adjust your marketing campaigns on time. 

Linking web development and new technologies

The world of technology is constantly evolving, and web developers are usually in the front rows of this battlefield. As new frameworks, languages, and tools are gaining popularity each year, sometimes it can be tough to keep up with changes. But here’s the thing – linking your web development efforts with new technologies, such as artificial intelligence and machine learning, will boost your career. For instance, it can help you stay current and competitive and allow you to build more sophisticated web applications and websites.

With this in mind, let’s explore several angles from which you can link enterprise WordPress development with machine learning:

  • Integrate machine learning models into web applications: This can add a whole new level of intelligence and interactivity to your projects. Integrating machine learning into your web applications will boost your user experience.
  • Use machine learning to analyze and extract insights from data: Whether it’s improving the user experience, optimizing business processes, or making data-driven decisions – machine learning can help you get more value out of your data.
  • Build machine learning-powered tools and platforms: Chatbots, image and video recognition systems, natural language processing tools – the possibilities are endless when you bring machine learning into the mix.
  • Leverage machine learning in the development process: Machine learning can be a powerful ally throughout the web development process. It can help you automate tasks, improve testing and debugging, optimize code performance, and much more. This way, you can save time and improve your web applications’ quality.
Incorporating machine learning in your web development work will help you and higher paying jobs.

Why Every Web Developer Should Explore Machine Learning

If you want to become a better and more well-rounded web developer, you should definitely start exploring machine learning. Mastering machine learning web development can help you build more advanced web applications. It’s likely that some of your competitors are already using machine learning to create recommendation systems, enhance personalization on clients’ websites, and support their decision-making. 

Additionally, machine learning is becoming increasingly in demand in the tech industry, and learning about it can help you stand out and advance your career. Don’t be surprised if you get asked about this new technology during your job interview. But even if you don’t end up using machine learning directly in your projects, understanding how learning models and data science process work can help you think more critically about the potential uses and limitations. 

Finally, remember that the web development industry is constantly changing, so successful developers are always seeking new knowledge. Here at Alpha Efficiency, we’ve created a modern web development course to help you become proficient with new technologies and stay ahead of emerging trends.

How can AI and Machine Learning make the Web Development Process Smoother?

If you are wondering how machine learning can help you during the web development process, here are a few key benefits you might want to know about:

  • Automation will help you finish the project more efficiently: Imagine being able to automate tasks like testing, debugging, and code optimization. Machine learning can help you do that, saving you time and boosting efficiency. For example, you can train machine learning algorithms to identify and classify bugs in code, automatically refactor code to make it more efficient, and even deploy code to various environments. This will free you up to focus on more high-level work.
  • Improved performance: Want to make your web applications and websites run faster and smoother? Machine learning models can help you optimize performance, whether it’s reducing load times or improving search algorithms. 
  • Enhanced user experience: Machine learning can help you build intelligent and interactive features in your web applications that will make your digital environment stand out online. People will be able to enjoy your precise recommendations and personalized content or chat with your human-like bots.
7 ML frameworks for web development

The Best AI and Machine Learning Frameworks For Web Development

Before incorporating AI and machine learning in your web development projects, you should find the best framework based on your needs. A good framework will serve as a solid foundation for building intelligent and interactive web applications and make the development process much more enjoyable. We’ve tested various machine-learning frameworks, and we’ve found these to be particularly effective:


Google developed this popular open-source machine learning framework. It is powerful and versatile, which makes it a perfect choice for challenging tasks including image and video recognition, natural language processing, and time series forecasting. Plus, with its scalable architecture and active developer community, you’ll have plenty of support and resources to draw on. Another great news is that with TensorFlow, web developers can use machine learning in node.js.


If you’re looking for a high-level framework that lets you build neural networks quickly and easily, Keras is a great option. It’s written in Python, which makes Keras easy to use and implement quickly. It’s particularly well-suited for prototyping and building proof-of-concept models.

Microsoft Cognitive Toolkit

This deep learning framework from Microsoft is fast and efficient and is widely used in the web development industry. It supports a variety of platforms and languages and has a strong emphasis on efficient machine learning models training and deployment.


This is a lightweight and modular deep-learning framework developed by Facebook. It is designed for flexibility and you can use it for a wide range of tasks, such as image and video classification, object detection, and language translation. This makes it a go-to choice for many machine learning web development professionals.


Developers love this open-source framework because of its flexibility and ease of use. It’s an excellent choice for tasks like natural language processing and computer vision, and its dynamic computation graph makes it perfect for research and experimentation.

Apache Singa

Apache Singa is a distributed deep-learning framework developed at the National University of Singapore. It is optimized for scale and efficiency. This is a very flexible, secure, and fast framework web developers can use to expand their web applications’ functionality.

Apache Mahout

A scalable machine learning library that provides a wide range of algorithms for tasks such as classification, clustering, and recommendation systems. Apache Mahout uses distributed linear algebra frameworks, providing scalability, speed, and simplicity.

Is the Future of Web Development in Machine Learning integration?

As the use of machine learning continues to grow and mature, it’s increasingly becoming a vital part of the web development landscape. Many web developers already feel the benefits of incorporating machine learning into their work. This opens the door for even wider use of machine learning in web development in the future. 

That being said, it’s important to note that you should treat machine learning as just another tool that can help you improve your work. While it can be a powerful ally, it is not a universal cure. Combining it with other tools and technologies will allow you to fully utilize machine learning models’ potential.

Overall, the future of web development will likely involve a strong focus on machine learning integration. Web developers are already looking to leverage the capabilities of this powerful technology. It will likely stand behind advanced and innovative web applications that await us in the upcoming years. And don’t worry about losing your job. Web development statistics suggest that employment of web developers and digital designers is expected to grow 13% by 2030.

Get in touch

Changes in technology are rather exciting. But it takes a lot of learning to incorporate advanced methods in your work successfully. If you’re looking for quick results, we believe our web development company in Chicago might be your perfect partner. With a track record of delivering high-quality, innovative solutions to our clients, we’re always excited about new challenges.

And we don’t find machine learning web development to be a daunting task. With years of experience working with a range of machine-learning frameworks and technologies, we make sure to always stay up-to-date with the latest trends in this field. We can help you build intelligent and interactive features, optimize performance, and polish your marketing efforts by extracting insights from data. 

If you need a web development partner, don’t hesitate to schedule a call with Alpha Efficiency. We would love to learn more about your project and see how we can help bring it to fruition. 


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