Landing Page Vs Splash Page – Key Differences And Best Practices

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
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As the digital world keeps evolving rapidly, understanding the key differences between a landing page vs splash page is vital for marketing experts, web designers, and business owners alike. Famous brands and businesses worldwide use these essential marketing assets to drive user engagement, improve conversion rates, and boost online success.

Both landing and splash pages serve distinct purposes and require specific design strategies. That’s why it’s crucial to recognize when and how to utilize each to your advantage. By doing so, you can enhance user experience, maintain visitors’ attention, and guide them towards desired actions – all of which contribute to making your marketing efforts more effective.

Today, our digital marketing agency delves into the topic of a landing page vs splash page, providing you with a clear understanding of their differences and purposes. We’ll define splash pages, discuss the best practices and showcase real-world examples from successful brands that have leveraged these assets to their benefit. Armed with this knowledge, you’ll be better equipped to craft the perfect web design and digital marketing strategy.

Table of Contents:

Understand the difference between landing page vs splash page

What Is A Splash Page On A Website?

A splash page, often called a splash screen, is a web page visitors encounter before entering your website’s main content. In essence, a splash page serves as a teaser, providing a glimpse of what’s to come and capturing the user’s attention. However, the purpose and design of a splash page can vary depending on your industry, niche, and specific marketing goals. That’s why it’s best to conduct thorough market research for website design to discover how to best utilize splash screens.

To define splash pages more precisely, they are lightweight, visually appealing pages with minimal content that convey a specific message or serve a specific function. Some common use cases for splash pages include:

  • Promoting a new offer, product, or service: A splash page can generate excitement and draw attention to a limited-time offer, a new product launch, or an exclusive service.
  • Allowing visitors to choose their region or language: For businesses targeting a global audience, a splash page can enable visitors to select their preferred region or language, ensuring they have the best possible user experience.
  • Age verification forms: Websites that cater to adult audiences or sell age-restricted products often use splash pages to implement age verification forms. For example, if you’re working on a cannabis website design, splash pages with an age verification gate can help you ensure it complies with legal requirements.
  • Warning or disclaimer notices: In some cases, you may use a splash page to display a warning, such as informing visitors about the use of cookies or presenting a content advisory for sensitive material.
  • Announcing events or accomplishments: A splash page can effectively inform visitors about an upcoming event, a recent award, or a significant company milestone.

What Makes A Splash Page Different From Pop-Ups?

While both splash pages and pop-ups are designed to capture the attention of site visitors, there are distinct differences between these two marketing tools that are important to understand.

A pop-up is a small window or overlay that appears on top of the content that a visitor is viewing. Pop-ups are typically triggered by specific events or actions the website owner or marketer predetermined. For instance, a pop-up might appear after a visitor has spent a certain amount of time on the website or when they attempt to leave the page. These triggers are often managed through a marketing automation platform, allowing you to create tailored experiences for your web users.

On the other hand, a splash page, sometimes called a splash landing page or intro page, always appears before a visitor can access the main content of your website. Splash pages are encountered immediately upon visiting the website, making them the first interaction between the visitor and your brand. Unlike pop-ups, which are typically small and can be closed or dismissed by the user, splash pages occupy the entire browser window. Splash screens often require the user to take action before proceeding to the rest of the site. These offer an opportunity to set the right mood and provide personalized experiences later on.

What Is A Landing Page?

In contrast to a splash page, a landing page is a standalone website specifically designed for marketing or advertising purposes. Businesses create landing pages to guide page users towards a single, focused action, such as making a purchase, signing up for a newsletter, or registering for an event. Unlike a splash page, which acts as an introduction to your website, a landing page serves a more targeted purpose, usually in conjunction with a specific marketing campaign.

The landing page concept is prevalent in e-Commerce and digital marketing. It allows businesses to optimize their campaigns by tailoring the content, design, and call-to-action (CTA) to a specific audience or goal. By doing so, you can enhance their conversion rates and achieve better results from their advertising efforts.

To create an effective landing page, businesses typically invest in professional landing page design services that can help them craft a visually appealing, user-friendly, and persuasive page that drives the desired action. 

Keep reading to discover the key differences between a landing page vs splash page in more detail.

On the left side is an illustration of a splash page, while on the opposite side is an illustration of a landing page.

Landing Page Vs Splash Page – Key Differences

While both landing pages and splash pages serve essential roles in digital marketing, it’s crucial to understand the key differences between these two types of pages to ensure you’re using them effectively. The primary distinctions between a landing page vs splash page involve their design, purpose, and relationship with search engines.

In this section, we will delve deeper into these differences, exploring how each type of page drives user engagement, conversions, and lead generation. By understanding these distinctions, you will be better equipped to choose the right page type for your marketing strategy.

As a Chicago web design agency, we’ve helped numerous businesses navigate the complexities of landing page and splash page design. Our experience has allowed us to identify each page type’s unique characteristics and best practices. Now, we’ll share our insights, enabling you to make informed decisions about your web design.

A Landing Page Is A Standalone Page

One of the critical distinctions between a landing page and a splash page lies in their structure and relation to the main website.

A splash page is always part of a website, acting as an intro page before the user reaches the homepage or main content.

A landing page operates as a standalone, one-page website with a singular purpose. These are designed to focus on a particular marketing goal, such as promoting a product or capturing leads. But why would a business keep such a page separate from its main website? Minimizing distractions, such as navigation menus or unrelated content, is just one of the reasons. This helps maintain the web users’ attention on the desired CTA. This focused approach often leads to higher conversion rates and better campaign results.

It Takes Less Time To Set Up A Splash Page

When considering the creation process for a landing page vs splash page, it’s important to note that setting up a splash page typically takes less time than designing a landing page. This is primarily due to the simplicity and minimalistic nature of splash pages.

As mentioned earlier, splash pages have limited content and a specific function. Given their simplicity, they often require fewer design elements and less copy. On the other hand, implementing landing page best practices demands more time and effort, especially when it comes to copywriting and optimization. 

A common question we receive is, how long does it take to design a landing page? The answer can vary depending on many factors, so setting a realistic deadline can sometimes be tricky. But with splash pages, that’s not a problem, as you can set them up within a blink of an eye. This makes them suitable for businesses with tight deadlines or limited resources. Of course, they’re rarely a suitable replacement for a standalone landing page, as these two assets serve entirely different purposes. This brings us to the next key difference between a landing page vs splash page.

Landing Pages And Splash Pages Have Different Purposes

While both landing pages and splash pages aim to capture the attention of website visitors, their purpose and objectives are distinctly different. Understanding these differences is crucial when deciding which page type best suits your marketing strategy. Let’s take a look at the critical difference between a splash page and landing page purposes:

  • Landing pages:
    • Drive targeted user actions
    • Support marketing campaigns
    • Optimize for search engines
    • Improve conversion rates
  • Splash pages:
    • Introduce or inform visitors
    • Showcase promotions or announcements
    • Prompt user choices
    • Offer warnings or disclaimers

Splash pages can be effective in specific scenarios, such as showcasing a new offer or prompting users to select their region. But they generally don’t have the same level of focus and intent as a dedicated landing page.

Splash Pages Are Much Shorter And Don’t Require Focus On SEO

Another significant difference between landing pages and splash pages is their length and focus on search engine optimization (SEO). While landing pages are designed with SEO in mind to attract organic traffic and rank higher in search results, splash pages do not require the same attention to optimization.

Splash pages are, by nature, much more concise than landing pages. They typically consist of a single, visually appealing screen with minimal copy, serving as a brief touchpoint for visitors before they access the website’s main content. They’re usually not intended to drive conversions and don’t necessitate the same level of keyword optimization or in-depth content as landing pages.

Landing page copywriting requires a different approach than crafting copy for splash pages, as it’s typically long-form oriented to drive conversions.

Additionally, splash pages are often excluded from search engine indexing, as they’re not meant to be a primary destination for users searching for specific information or products. This gives you more time to focus on the splash page’s design and user experience aspects.

Understanding different use cases will help you make better decisions and streamline user experience.

When To Use A Landing Page vs Splash Page

Understanding the differences between landing pages and splash pages is crucial, but knowing when to use each type of page in your marketing strategy is equally important. In this section, we will discuss the scenarios in which you should consider using a landing page or a splash page.

Landing Page Use Cases:

  • Targeted marketing campaigns: If you are running a specific marketing campaign, such as a Google Ads campaign, a Facebook ad, or an email promotion, a landing page is an ideal choice. Landing pages are designed to drive user engagement and conversions, making them perfect for supporting targeted marketing efforts.
  • Lead generation: Landing pages are great for capturing leads. You can tailor them to focus on a specific audience segment and encourage users to provide their contact information, such as email addresses or phone numbers. For more details, you can check our email capture landing page guide.
  • Promoting a product or service: If you’re launching a new product or service, a landing page can help you showcase its features and benefits, driving interest and sales. By creating a dedicated landing page, you can direct your marketing efforts toward promoting the new offering and increasing its visibility.

If you’re looking for a quick and efficient way to create high-converting landing pages, check out our article on the five best AI landing page generator tools.

Splash Page Use Cases:

  • Introducing visitors to your brand: If you want to briefly introduce your brand or showcase your unique selling proposition before users enter your website, a splash page is an excellent option.
  • Promoting an offer or announcement: If you have a limited-time promotion or a special announcement, a splash page can help you capture your audience’s attention and generate excitement around the offer.
  • User preferences and choices: Splash pages can prompt users to select their preferred language, region, or other preferences before they access the main content of your website, ensuring a personalized and seamless user experience.
  • Age verification or content warnings: If your website contains age-restricted content or requires a specific disclaimer, a splash page can display the necessary warnings or request age verification before users proceed to the main content.

How To Create A Splash Page Visitors Enjoy

Creating a splash page that effectively captures your audience’s attention and achieves your marketing objectives requires careful planning and execution. While splash pages may seem simple on the surface, a learning curve is involved in crafting a design that engages and informs your visitors without overwhelming them. 

As creative web design splash page experts, we’ve had the opportunity to create countless successful splash sites for our clients. Drawing from our experience, we have identified several best practices to help you make a splash page for your website. In this section, we’ll provide you with actionable tips and insights to help you confidently create a splash page. If you are in the initial stages of planning your website, our website planning guide can be a valuable resource to help you lay a solid foundation.

Minimalistic Design Works Best For Splash Pages

When it comes to designing a splash page, less is often more. A minimalistic design approach works best for these introductory pages, allowing you to communicate your message effectively without overwhelming your target audience. A simple splash page with a clean layout and focused content can help you create a memorable first impression and encourage users to proceed to the main content of your website. 

Here are some key points to consider when adopting a minimalistic design for your splash page website:

  • Write minimalistic copy: Identify your splash page’s core message or purpose and keep the content limited to only what is necessary. Avoid cluttering the page with excessive information and industry jargon, as this can distract web users and reduce the overall impact of your message.
  • Use whitespace strategically: White space is an essential aspect of minimalistic design. It helps to create a sense of balance and allows your content and visuals to breathe, making it easier for users to process the information on the page.
  • Choose a limited color palette: To maintain a clean and cohesive look, opt for a limited color palette that complements your brand identity system. This is a great way to subconsciously welcome people and introduce them to your dedicated digital landscape.

Balancing simplicity and visual appeal is the key to a successful splash page website. A minimalistic design is easier for users to process and understand, allowing them to quickly grasp your message and proceed to the main content of your website. This is especially important considering the limited attention span of today’s web users.

Include High-Quality Visuals To Make Your Website Splash Page Engaging

Incorporating high-quality visuals into your splash page is crucial for creating a strong first impression and capturing the attention of your target audience. Compelling visuals make your splash page more engaging and help communicate your message more effectively, ensuring that visitors are intrigued and want to explore further.

Here are some types of visuals you can consider including on your splash page:

  • Product photography: Showcasing your product or service through high-quality images can help convey its value and entice users to learn more about what you have to offer.
  • Video: A short, attention-grabbing video can effectively communicate your message or introduce your brand, as it can engage users visually and audibly.
  • Animation: Using animations or interactive elements can add a dynamic and captivating touch to your splash page, making it stand out from static designs. For this purpose, you can use some of the best motion design UI tools.
  • Background image: A visually striking background image on your intro page can set the tone for your entire website, giving users a glimpse of your brand’s personality and aesthetic.

Whichever type of visuals you choose to implement, ensuring they don’t negatively impact your page load times is vital. There’s a strong connection between site speed and SEO. To prevent slow load times, make sure to optimize your images, videos, and animations by compressing them and using appropriate file formats. This will help maintain a seamless user experience while providing the desired visual impact and performance in search engines.

Offer Visitors An Exit Option

When designing your splash page, it’s essential to provide visitors with an easy and clear exit option. This is particularly important if you’re requesting sensitive or private information, such as email addresses, as some users may not feel comfortable sharing this information or may simply want to proceed to the main content of your website without engaging with the splash page.

By offering an exit option, you respect visitors’ preferences and ensure a positive user experience. Here are some tips that might come in handy for web design splash pages:

  • Prominent placement: Make sure the exit option is visible and easily accessible. This could be in the form of a button, a link, or a close icon placed in a prominent location on the page, ensuring that users can quickly identify and click on it.
  • Clear labeling: Label the exit option clearly, using simple language. For example, use phrases like “Skip this step” or “Close” to let visitors know they can bypass the splash page and access the main content directly.
  • Minimal obstacles: Avoid creating unnecessary barriers or obstacles that may prevent users from exiting the splash page. For instance, don’t require users to complete a form or watch a video before accessing the exit option.
  • Respect user choice: Once a user has chosen to exit the splash page, respect their decision and avoid showing it to them again during their visit unless it’s indispensable.
An image illustrating how to use splash page for telling visitors to turn up the volume to enjoy your website to its fullest potential.

Provide Visitors With Tips To Enjoy Your Website To Its Fullest Potential

Creative splash pages can effectively communicate important information that helps your visitors enjoy your website to its fullest potential. By offering recommendations or tips on your splash page, you can ensure that users have the optimal experience when interacting with your site.

Here are some examples:

  • Audio settings: If your website features audio content or background music, let visitors know they should turn on their speakers or headphones to fully appreciate the auditory experience.
  • Browser recommendations: Inform users if your website performs best on specific browsers or requires certain browser settings for an optimal viewing experience. This can help prevent potential compatibility issues and ensure a smooth user experience.
  • Accessibility features: If your website offers accessibility features such as keyboard navigation or alternative text, mention these on the splash page to ensure all users can navigate and interact with your site effectively.
  • User registration: Some websites require user registration before providing access to certain content or features. If that’s the case with yours, inform visitors on the splash page and provide a link to the registration page.

Including this information on your enter website page can enhance visitors’ experience and ensure they can fully engage with your site. The splash page serves as a command center, guiding users toward the best possible experience and setting the stage for a positive interaction with your brand.

The Best Splash Page Examples

To help you draw inspiration for your own splash page design, we have curated a list of some of the best splash page examples from various industries. These examples showcase creative and effective ways to capture visitors’ attention and drive engagement while still providing a seamless user experience.

  • Facebook: Facebook’s login page might easily be the most popular splash page. It has a clean design and straightforward layout that make it easy for users to log in or sign up. It used to have an engaging background image showcasing the platform’s focus on connecting people, but this platform has recently removed it to simplify the splash page design.
  • CrazyeggCrazyegg’s free trial splash page effectively demonstrates the value of its heatmap and user behavior tracking tool. It features a clear headline, concise copy, and a strong call to action that encourages visitors to sign up for a 30-day free trial.
  • ZaraZara’s splash page allows visitors to set their location and language preferences before entering the website. This user-friendly approach ensures visitors receive the most relevant content and offers tailored to their region and language. At the same time, aesthetically pleasing background images effectively set the right mood before you enter the homepage.
  • BudweiserAs a company that sells alcoholic beverages, Budweiser must prevent people under 21 from accessing its content. And this company has done a fantastic job designing a visually appealing age verification splash page. It contains a compelling headline, copy that explains why there’s an age verification gate and that visitor’s information won’t be stored, and a simple form where people can enter their birth date.

These splash page examples showcase the power of compelling visuals, clear messaging, and effective calls to action in capturing visitors’ attention and driving engagement.

Final Thoughts – Landing Page Vs Splash Page

Understanding the difference between landing pages and splash pages is crucial for businesses and marketers looking to create compelling digital experiences for their target audience. Clearly distinguishing between the two and leveraging their unique strengths can optimize your marketing strategies and drive better results.

The landing page vs splash page debate ultimately comes down to the purpose and desired outcome of each page:

  • With their brief and impactful design, splash pages are perfect for creating a memorable impression, showcasing a new product, or providing essential information to visitors before they enter your website. The splash page’s meaning lies in its ability to grab attention and quickly communicate a message or an offer.
  • Landing pages are standalone pages specifically designed for targeted advertising campaigns, lead generation, and driving conversions. 

The key to success is tailoring your approach to your specific goals and audience needs. By carefully considering each page’s purpose and desired outcome, you can choose the proper format and design to achieve your objectives.

If you want to create a compelling splash page or landing page for your business, our team of experienced web designers and digital marketing experts can help. Don’t hesitate to schedule a call to learn more about our services or discuss your project.


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