Jungle Scout Review: Can This Platform Help You Sell More On Amazon?

Brian Bojan Dordevic
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Brian Decoded

President at Alpha Efficiency

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If you’ve tried selling on Amazon, you’ve likely felt the weight of trying to stay competitive on such a massive platform. In order to drive the desired profit, you must nail many aspects – from initial product research to gathering reviews from satisfied customers. 

If you’ve tried selling on Amazon, you’ve likely felt the weight of trying to stay competitive on this platform. From initial product research and hunting for profitable niches to finding reliable suppliers and managing your inventory… growing your Amazon store can be very time-consuming.

Yet, there are various tools and platforms that promise to help Amazon sellers make their journeys smoother.

You might have heard about Jungle Scout, a SaaS offering that’s caught many’s attention. Now, Jungle Scout is not a magic wand that will bring you profits without any effort from your side. But, in my experience, it can help you save time and prevent mistakes when starting on Amazon and managing your store later on.

In this honest Jungle Scout review, I’ll show you precisely what you can expect from this all-in-one eCommerce platform. You’ll discover whether its features can help you find profitable niches, connect with suppliers, manage your inventory more effectively, improve the performance of your PPC ads, gather customer reviews, and more. I’ll try to help you understand whether Jungle Scout is the right option for you by showing you the pros and cons I found after years of experience with this platform. 

Table of Contents:
Jungle Scout review

What Is Jungle Scout?

Jungle Scout was founded in 2014 by Greg Mercer as a product research tool for Amazon. Finding products with high profitability potential is still the main reason many successful Amazon FBA sellers use Jungle Scout. But since its early days, Jungle Scout has evolved to become an all-in-one platform for both new and established Amazon sellers and eCommerce brands.

So, what is Jungle Scout in 2023?

In its essence, Jungle Scout is a SaaS designed to streamline the selling process on Amazon. By paying a monthly subscription, you get access to various features that can simplify your path to discovering the best products to sell, conducting keyword research, doing competitor research, managing your inventory, tracking sales, and more.

Yes, it’s possible to do all this manually without Jungle Scout. But it would take you much more time and even money. For example, to do proper keyword research, you’d have to pay for a reliable tool like Semrush. And you’d also need separate tools for managing your inventory, tracking sales, automating review requests, and so on… While getting dedicated tools for each of these needs is advisable for large companies, such an approach can be expensive.

When you subscribe to Jungle Scout, you get access to a wide range of tools Amazon sellers need, all within one platform. I found the user interface intuitive, so I believe you won’t have trouble navigating it, whether you’re a beginner or an advanced user. 

Before diving deeper into this Jungle Scout review, you should know that you can use this tool as a Chrome extension or web app. While the Jungle Scout Chrome extension gives you quicker access to core features, I recommend using the web app if you want a full experience. Don’t worry, I’ll explain all of this later.

Is Jungle Scout Accurate?

Accuracy is the linchpin in the world of data-driven decisions, especially when steering an Amazon business. Understanding this imperative need, Jungle Scout, right from its nascent stages as a product research tool, has heavily invested in data accuracy. Its commitment to precision is evident in how it has evolved yet maintained its focus on data integrity.

Jungle Scout claims an accuracy rate of approximately 84.1%. However, like any tool leveraging algorithms and external data sources, expecting 100% accuracy would be impractical. There will always be minor discrepancies due to many factors, such as rapidly changing market dynamics, consumer behavior, and updates in Amazon’s algorithm.

In my research, I aimed to put Jungle Scout’s claims to the test. Comparing my actual sales data against Jungle Scout’s sales estimate feature, I’ve calculated that Jungle Scout is about 86% accurate. 

While it’s not flawless, Jungle Scout can be a trustworthy compass for both new Amazon sellers and established eCommerce brands. I haven’t noticed significant problems related to Jungle Scout’s data accuracy.

Who Is Jungle Scout Best For?

Whether you’re a novice Amazon seller or a multinational brand, Jungle Scout offers features you can benefit from. Let me show you whom Jungle Scout is designed to serve best. I’ll briefly explain some features that make it an excellent choice for each target group before diving deeper into these tools later in this Jungle Scout review:

  • First-time sellers: If you’re about to start your journey as an Amazon seller, you’re probably facing doubt about which products to sell. Jungle Scout’s tools can help you get insights into each product’s historical data so you can evaluate product potential more accurately. I also recommend checking out the Niche Hunter feature, which you can use to find profitable niches that are not saturated by competition yet.
  • Existing Amazon sellers: If you’ve been selling on Amazon for a while now, you might want to find a way to optimize your workflow and make running a business smoother. Tracking competitors, accumulating reviews, and adeptly managing inventory are integral components of this phase. Doing all of this requires a lot of time and effort, but Jungle Scout offers some features that can help you reduce manual workload. I’ll explain these features in detail later in this Jungle Scout review.
  • Global brands and retailers: Jungle Scout’s features make it an option for well-established brands and agencies, too. My digital marketing agency has benefited from Jungle Scout’s data analytics, advertising automation, and market intelligence tools.

Jungle Scout features

Jungle Scout Review: Main Features That Make It a Great Choice For Amazon Sellers

Even if you’ve identified yourself with any of the three groups Jungle Scout is best suited for, I strongly recommend continuing to read this Jungle Scout review before making the final decision. In this section, I’ll analyze some of the key features this platform offers to its subscribers. Hopefully, this will help you better understand which tasks each feature can make easier for you and how.

Opportunity Finder (Niche Hunter) – Discover Profitable and Unsaturated Niches Faster

The first time the idea of becoming an Amazon FBA seller pops into your head, you’re full of excitement. But unless you find the right niche, that excitement can quickly vanish.

Making quick profits on Amazon is harder than it may sound. Statistics suggest that there are over 9.5 million sellers on this platform, selling more than 75 million products in total. 

As you can see from these numbers, Amazon is a competitive platform. Unless you find the right products to sell, you might end up leading hard fights even to make any profit on a monthly basis. If you’ve been in the eCommerce space for a while, you probably understand the importance of finding a profitable niche that’s not saturated with competition.

However, getting market insights can be time-consuming, considering the large number of potential products you can sell. This is where tools like Jungle Scout’s Opportunity Finder and Amazon’s own Amazon Scout come into play.

Jungle Scout’s Opportunity Finder is designed to help you analyze the Amazon database to find ideal niches. Similarly, Amazon Scout serves as a complementary tool, providing additional insights and data specific to Amazon’s ecosystem. By leveraging both these tools, sellers can gain a comprehensive understanding of market trends, competition levels, and potential profitability in various niches, thus making more informed decisions for their Amazon business.

Here’s a quick overview of the Opportunity Finder tool so you can gain a better idea of how to use it:

  • Product Category: This tool allows you to filter by specific categories that align with your business goals.
  • Competition: Competition is gauged on a score of 1-10, with 1 signaling the least competitive niche. A niche scoring 1 usually indicates fewer reviews, implying an enhanced opportunity to rank on Amazon’s first page.
  • Listing Quality Score (LQS): A crucial metric that reflects how well-optimized the current listings in a specific niche are.
  • Average Price: Provides insights into the existing price range in a niche.
  • Opportunity Score: A higher score indicates a promising niche, while a lower one suggests potential pitfalls.

However, it doesn’t eliminate the need for your own analysis. I also advise against choosing niches you know nothing about. It’s easier and more rewarding to sell products that resonate with you personally, those you have a genuine interest in or possess extensive knowledge about.

Product tracker

Product Tracker – Prevent Poor Decisions Based On Temporary Sales Spikes

Every seasoned Amazon FBA seller has a story about a product they thought would be their cash cow, only to realize later that their choice was based on a fleeting sales spike. The pain of investing time, energy, and resources into a product only to wait months to sell the first unit can be disheartening.

This usually happens when you base your decisions on temporary sales spikes. 

I mostly love Jungle Scout’s Product Tracker because it gives you quick access to any product’s historical data. This includes:

  • Average pricing
  • Average daily units sold
  • Average ratings
  • Average review count
  • Average daily revenue
  • Average daily units sold

You can also group similar products and track their performance collectively. This can help you expand your insights about the product niche’s potential. 

Product tracker also helps you better understand seasonal influences on each product so you can approach inventory management more effectively. For example, if you find out that the sales of pool rafts spike in June but start stagnating by October, you can strategize to make more profit.

However, it’s important to remember that market dynamics are ever-evolving. While Product Tracker equips you with invaluable data and insights, ensuring your Amazon FBA business thrives requires your own research, analysis, and intuition.

Trends may come and go, and it’s crucial to balance data-driven decisions and personal judgments.

Product Database – Search Over 75 Million Products With Advanced Filters

This is another Jungle Scout product research tool that helps you analyze Amazon’s massive database in search of competitor gaps and products that match your criteria.

At its core, the Product Database is designed to streamline and simplify the research process. While the idea of diving into a database of this size might initially seem overwhelming, the advanced filters provided by Jungle Scout alleviate this concern. These filters allow sellers to set specific criteria, efficiently whittling down the massive list to a more manageable and relevant subset of products. For instance, if you’re particularly interested in skincare items with a specific price range and review count, the filters can help you zone in on those products with precision.

This tool is handy when searching for ideal ‘high-demand, low-competition’ products.

But you might also love the profit calculator within this tool. On the surface, a product might seem lucrative, but once Amazon’s fees and other costs factor in, the picture can change. The profit calculator helps you gain a clearer perspective on potential returns.

Jungle Scout Supplier Database

Supplier Database – Connect With Reliable Suppliers More Easily

Finding a reliable supplier is one of the cornerstones of a successful e-commerce business. Within Jungle Scout’s supplier database, you can find suppliers from diverse locations, including China, the USA, and other countries.

It takes a lot of time to find and verify reliable suppliers. However, all suppliers you’ll find within Jungle Scout’s database are verified, so you won’t have to worry on that side.

What I also love about the supplier database is that it allows you to find niche suppliers willing to handle smaller order quantities or with expertise in specialized products.

One of the newer features that Jungle Scout added is the ability to search by ASIN – Amazon’s unique identification number. If you spot a product on Amazon and wonder about its supplier, a simple search can lead you directly to them.

Moreover, Jungle Scout helps you determine which supplier offers the best terms with a feature that allows you to compare their quotes.

When everything is put into perspective, the supplier database is the feature you’d want to use before ordering products for your store, as it can help you ensure higher profit and reliability.

Keyword Scout – Discover Phrases Your Audience Is Using When Searching For Products

Having an attractive product is not enough. You must ensure that it lands in front of the right eyes. Conducting keyword research is essential. It helps you get insights into how potential customers search for your products. Jungle Scout offers a tool called Keyword Scout to help you with that.

With Keyword Scout, you can better understand the search trends, gauge the demand for keywords, and even discern the potential sales revenue associated with them. Such insights are invaluable, especially when you’re aiming for both listing optimization and crafting PPC campaigns that don’t burn a hole in your pocket.

One of the standout features of Keyword Scout is its “Ease of Ranking and Keyword Difficulty.” On a scale of 1-100, it indicates how competitive each keyword is.

The “Relevancy Score” is another helpful metric, especially if you’re still familiarizing yourself with your niche. It helps pinpoint related terms or synonyms that you might otherwise overlook. 

Remember, while Keyword Scout provides a treasure trove of data, there are many moving parts to conducting profitable keyword research. Identifying a seed keyword is just the beginning. It’s the subsequent deep dive into related keywords, understanding search trends, and determining PPC costs that truly shape a successful strategy.

While there are more advanced keyword research tools out there, if you’re not ready to pay for Semrush or Ahrefs, Keyword Scout will do the job. It may also come in handy for PPC keyword research.

Inventory Manager

Inventory Manager – Helps You Calculate How Much Stock You’ll Need

Managing inventory is an unglamorous yet vital aspect of running an Amazon business. But if you’ve ever tried manually calculating stock needs and maintaining optimal inventory levels, you know it can be time-consuming and rife with errors. Overstocking can tie up valuable funds, and understocking can mean missed sales opportunities.

Ensuring timely reorders and avoiding overstocking is vital to avoiding long-term inventory storage fees.

The Inventory Manager, as introduced by Jungle Scout, aims to simplify this complex task.

Instead of relying on intuition or cumbersome spreadsheets, it takes a data-driven approach to inventory management. It’s essentially an intelligent system that flags your products with labels like ‘Reorder Now,’ ‘Reorder Soon,’ ‘Overstock,’ or ‘In Stock.’ These labels are based on real-time assessment of your current stock situation, sales trends, and outcomes of field tests.

One of the standout features of the Inventory Manager is its ability to predict how much stock you should order and, critically, when to order it, incorporating field testing data and reorienting strategies as needed. Of course, it won’t always be 100% accurate, but it can give you a general idea for managing your inventory more effectively, especially with the assistance of delivery robots.

This tool gives you a clearer picture of potential sales, average daily sales, and average profit per unit, all while continuously field-testing different inventory approaches. Such insights can guide your purchasing decisions, ensuring you invest capital wisely and make the most of field tests and reorienting tactics in the ever-evolving marketplace.

Review Automation – This Feature Helps You Get More Reviews

The importance of reviews on platforms like Amazon cannot be understated. They offer potential buyers insights into the quality and reliability of a product, directly influencing purchasing decisions.

That said, acquiring these reviews has always been somewhat labor-intensive, often involving manual requests sent out to every customer post-purchase. Jungle Scout designed a Review Automation feature to help you streamline this process.

I love the level of customization this tool provides. As a seller, not all products are the same, and being able to choose which products get review requests can be crucial. Perhaps you have a new product that you’re trying to gather feedback for or an older product that needs a review boost; the ability to selectively send requests can be invaluable.

Sales Analytics – Jungle Scout Allows You To Track Sales In Real Time

One of the challenges of running an e-commerce business is keeping an accurate pulse on sales and understanding how various actions and decisions impact the bottom line. This becomes even more pivotal when operating on a platform as vast as Amazon, where even minor shifts can have significant implications. Jungle Scout’s Sales Analytics feature is designed to grant you a more transparent window into your sales data.

In essence, Sales Analytics acts as a dashboard that organizes and displays your Amazon sales data in real-time. For instance, you can view sales and profit data both from a broad company standpoint or delve into a multi-product dashboard. This offers insights into units sold, net margin, ROI, revenue, and more. You can also compare sales over varied time frames, which helps you understand how specific actions, like promotions or refunds, influence overall profitability.

A noteworthy feature is the ability to zero in on specific product performance. Whether you’re using product names, ASINs, or SKUs, you can delve into detailed metrics, including sales, revenue details, and PPC campaign performance. Plus, being informed about your inbound FBA shipments provides clarity on when your stock becomes available on Amazon.

Also, If you’ve ever tried online advertising, you’ll know that tools like Google ads can be a waste of money if not optimized according to the results they deliver. Jungle Scout’s Sales Analytics offers the data necessary to inform PPC campaigns. By comparing sales that stem from PPC spending with organic sales, you can adjust your strategies for a better return on investment.

Lastly, the ability to compile a profit and loss statement might help you gain a panoramic view of your business’s financial health. You can document everything from advertising to shipping costs. This allows for better strategic planning and more effective tax management.

Jungle Scout Pros and Cons

Jungle Scout Pros and Cons

Just like every other platform, Jungle Scout comes with its own set of pros and cons. Throughout this Jungle Scout review, I showed you some of the most notable features and how they can help. Now it’s time to summarize Jungle Scout pros and cons before we analyze the pricing structure.


  1. Feature-Rich Browser Plugin: One of the standout attributes of this Amazon seller tool is its browser plugin, which provides instant access to critical data points, making product research more streamlined.
  2. Robust Product Tracker: This helps sellers make informed decisions. By tracking sales data and ensuring decisions aren’t made solely based on temporary spikes, this tool provides a more stable understanding of the product’s performance over time.
  3. Diverse Product Database: Jungle Scout’s database is designed for flexibility. It allows you to analyze, filter, and evaluate data in numerous ways, making it easier to spot trends and opportunities.
  4. Accuracy and Relevance: One of the main strengths cited is the reliability of the data. The insights provided are relevant, up-to-date, and around 85% accurate.
  5. Exemplary Customer Support: In the digital age, customer support can make or break a tool. Jungle Scout is known for its responsive and helpful support team.


  1. Absence of Free Trial: Many SaaS products offer free trials to give users a taste of their capabilities. Jungle Scout, however, doesn’t provide this option, which can be a barrier for those wanting to test the waters.
  2. Limited Tracking Duration: The product tracker, while useful, has a constraint with its 6-month timespan with the most expensive plan (one and three months with the other two). I’d prefer if the limit was at least 18 months, which would provide sellers with a more extensive and insightful overview of product trends and performance, aiding long-term strategies.

Jungle Scout Pricing

Jungle Scout Pricing

Jungle Scout is not the cheapest Amazon seller tool out there. But it has some unique features that make it a better choice than most Jungle Scout alternatives. Here’s a quick breakdown of Jungle Scout pricing tiers:

1. Basic ($49 per month, $29/mo when billed annually)

  • Features Included: Full access to the browser extension compatible with Chrome and Firefox.
    • A single-user license.
    • Review Automation as a core tool.
    • The product tracker is limited to 20 products.
    • Three searches per day with Opportunity Finder, Keyword Scout, and Supplier Database

2. Suite ($69 per month, $49/mo when billed annually)

  • Features Included: All features of the Basic package.
    • Unlimited product and keyword research searches.
    • Advanced Review Automation capabilities.
    • Advanced seller features.
    • PPC analysis for optimizing ad campaigns.
    • AI Assist (BETA) for automation and in-depth business insights.
    • The product tracker is limited to 150 products.
    • Unlimited searches with Opportunity Finder, Keyword Scout, and Supplier Database

3. Professional ($129 per month, $84/mo when billed annually)

  • Features Included: All Suite package features.
    • Track up to 1000 ASINs.
    • Permits 6 users.
    • Offers 6 months of historical data in the Product Tracker.
    • Access to 2 years of historical keyword data.
    • 1000+ products allowed with Product Tracker
    • Unlimited searches with Opportunity Finder, Keyword Scout, and Supplier Database

It’s also worth mentioning that Jungle Scout Academy training comes with all these plans. 

Jungle Scout Review: Is This Tool Worth It?

Considering its wide range of features and high-level accuracy, Jungle Scout is a tool you should definitely check out if you’re an Amazon seller. It can potentially save you a lot of time and increase your profit.

If you’re new to Amazon, Jungle Scout can help you find profitable niches and reliable suppliers.

And if you’ve been running an eCommerce business on Amazon for a while, Jungle Scout can help you manage your inventory more effectively, reduce your PPC costs, calculate potential profits, and more.

While Jungle Scout doesn’t offer a free trial, it does offer a 7-day money-back guarantee. This significantly reduces your risks.

You can get started with Jungle Scout here and see how it can make your Amazon journey smoother and more profitable.


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