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How Long Does It Take To Design A Landing Page?

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
I write Conversion Insider newsletter.

It happened…

Your boss gave you a dreaded assignment. He’s actually asking you to build a landing page from scratch and wants to know when you’ll finish it.

But by knowing your boss really well, you know he won’t settle for a cheap Theme Forest template. This task is going to take more. It will take all you got.

You’re on a tight schedule and haven’t worked on many landing pages before. The question “How long does it take to design a landing page?” still rings in your head…

But don’t worry. I’ve been in your situation many times before. That question used to give me headaches, and I struggled to deliver on promised deadlines… Until I found this simple method that allows me to accurately estimate the required time for any landing page design project! Yes, any landing page you can imagine…

And today, I’ll share this method with you. You’ll be able to impress your boss and never set unrealistic deadlines for yourself again.

Table of Contents:
Find out how long does it take to design a landing page.

Key Factors That Influence The Time It Takes To Design A Landing Page

Before diving into the specifics of “how long does it take to design a landing page,” it’s important to understand that there’s no easy answer. Various factors go into the equation, ultimately depending on your unique goals and needs. It’s crucial to take your time to design a high-quality landing page, as this will pay off in the long run with increased conversions and better user experience. Here are some key factors that can influence the time it takes to create a landing page design that meets your needs:

  • Purpose of the landing page: It goes without saying that a simple lead capture page will take less time to create than a complex product landing page with long-form copy, payment integrations, and some other advanced features.
  • The complexity of design: A minimalist design with limited visual elements generally takes less time to create than a more intricate design with advanced features and animations. Again, the choice is entirely up to you. And another factor to consider is whether you’re creating a B2C or a B2B landing page design, as such projects can vary in complexity.
  • Content requirements: The amount and type of content on your web page also influence the design timeline. Crafting compelling headlines, engaging copy, and sourcing or creating relevant images can be time-consuming, but it is essential for a successful landing page.
  • Availability of assets: Having assets, such as brand guidelines, logos, images, and fonts, readily available will speed up the design process. If you need to create or source these assets, it will add more time to your project delivery timelines.
  • Review and feedback process: If you’re designing a landing page for a client, the time it takes for them to provide feedback can significantly impact the overall design timeline. The equation becomes even more complicated when we add the number of revisions needed. That’s why establishing clear and efficient communication with your team and clients is essential. It will help you streamline this aspect of the project and allow you to meet project requirements more efficiently.

Steps Involved in Designing a Landing Page And Their Timespans

Now that you understand the factors that play the most significant role in determining the project delivery timeline let’s explore various design phases and learn how long each of them lasts depending on the complexity of your project:

Planning and Research – The Cornerstore for a Successful Landing Page

A killer landing page design starts with thorough planning and research, which is essential to understand your needs, goals, and target audience. This stage, often called the project discovery phase, lays the foundation for a successful project and directly impacts how long it will take to design a landing page. If you’re a designer, preparing a list of web design questions for clients should help you start on a good foot and get an insight into clients’ needs more quickly.

During the planning and research phase, gathering as much information as possible about your target audience and their preferences is crucial. This includes conducting market research for website design, which will help determine what elements and content resonate with your potential customers. By taking the time to understand their needs and motivations, you’ll be able to craft a landing page that speaks directly to them.

During this phase, you should also focus on the following:

  • Assembling user stories into a Prioritised Requirements List (PRL): This will help you understand the user journey and what your potential customers expect from your landing page. Prioritizing these requirements ensures that you address the most critical aspects first. For example, you may find out that the primary goal for many potential customers upon landing on your web page is to quickly understand the product’s benefits so they can make informed decisions. Put this type of user story high on your PRL and aim to provide visitors with clear and concise messaging when designing a landing page.
  • Listing performance requirements: Defining the performance goals for your landing page, such as load times and mobile responsiveness, will help you set expectations for your web development team and ensure a smooth user experience. Try to be as specific as possible. For example, you can list that “the landing page should load within 3 seconds on both desktop and mobile devices”. This sets a clear expectation for load time and ensures a smooth user experience.
  • Defining the Minimum Viable Product (MVP) scope: Identify the essential features and content that must be included in the initial launch of your landing page without any compromise. This will help you focus on what’s most important while leaving room for future website improvements. For example, suppose your landing page promotes a new software product. Your MVP might include a compelling headline, key features and benefits, a product demo video, customer testimonials, and a clear CTA button for signing up or scheduling a demo. These elements are essential for the initial launch, and you can implement additional features or content later based on user feedback and data analysis.

Investing time and effort into the planning and research stage will set you on the right track and allow you to more accurately estimate the time it will take to bring your landing page design vision to life. Expect this stage to last 1-2 weeks, but the key is not to rush. Careful planning is the foundation of any successful project.

Sketching and Wireframing

After completing the planning and research phase, it’s time to bring your ideas to life through sketching and wireframing. This step in the landing page design process helps you visualize the layout and structure of your page before diving into the more detailed design work.

Sketching involves creating rough, hand-drawn illustrations to represent your landing page’s basic structure and elements. This stage allows for quick iteration and brainstorming as you explore different page layouts and ideas without investing too much time or resources.

Once you have a solid sketch, you can move on to wireframing. Wireframes are more detailed digital representations of your landing page layout. With wireframes, you can show your web development team where headlines, images, and CTA buttons will be placed without focusing on the final design aesthetics. Wireframes can be low-fidelity, which are simple and focus on the basic structure, or high-fidelity wireframes, which include more detail and are closer to the final design.

There are many reasons why you should create sketches and wireframes. Here are just some of these:

  • It helps you and your team visualize the structure and layout of your landing page before diving into the design work, making it easier to plan and organize web development timelines.
  • You can quickly adjust based on feedback from your clients and team members, ensuring everyone is aligned before moving forward.
  • It will serve as a reference for your web designers and developers during the later stages of the project, streamlining communication and minimizing misunderstandings.

But how long does it take to design a landing page if you engage in wireframing? The time it takes to create sketches and wireframes will depend on the complexity of your landing page and the number of revisions needed.

Depending on the complexity of your landing page, it might take you anywhere from 1 hour to 2 days to wireframe it.

Creating content for your landing page shouldn't take too long, but it's still important to plan it on time.

Creating Content – How Long Does it Take To Craft Compelling Messaging and Visuals For a Landing Page?

Once you have a solid wireframe in place, it’s time to focus on creating the content for your landing page. Well-crafted written and visual content is essential for engaging potential customers and driving conversions. In this stage, you must develop and format various content elements to convey your message effectively and create a visually appealing page. Remember that content creation often overlaps with other stages in the design process, so it can be very time-consuming. When planning and executing a web design project, you should always keep content in mind. Roughly, it will take several hours to create and incorporate high-quality content in your landing page. It’s essential to start planning it as soon as possible. Here is an example of how to delegate tasks to your team members:

  • Have designers plan the layout, which you’ll fill with content later.
  • Have your web development team plan the database size, query format, architecture, etc.

Here are some key content types you’ll need to consider:

Written content:

You need to invest in landing page copywriting to ensure you’re delivering a message relevant to your visitors’ needs and want. You must also consider your content readability to ensure the best possible user experience. And finally, you must develop clear and persuasive CTAs that guide potential customers toward the desired action.

Images and multimedia:

This involves high-quality product images from various angles. If you decide to use custom photography (which we strongly advise), it will add up some hours into the “how long does it take to design a landing page” equation, but you’ll end up with much better results. Also, create engaging videos or animations to demonstrate your product or service in action or to tell a compelling story. And finally, it’s an excellent idea to create infographics that break complex data into an easily digestible format.

Design elements:

Your web designers must choose a color palette that aligns with your brand identity and creates the desired mood or atmosphere for your landing page. Also, make sure to understand the importance of typography in web design and select the right font combination. Feel free to incorporate custom icons and illustrations to enhance your messaging and create a unique visual identity if you see fit.

UI/UX Design

The next step is to focus on your landing page’s UI/UX design. This stage involves refining the visual elements, layout, and interactions to create an intuitive and engaging user experience for your potential customers. The ultimate goal is to make it easy for users to navigate your landing page, understand your offering, and take the desired action. You’ll need to pay attention to the following aspects:

  • Visual hierarchy: You need to apply various design techniques to organize and prioritize content elements so that they guide users’ attention through the page and ensure they focus on the most critical information. Using size, color, and contrast will help you differentiate various elements and emphasize key messages or calls to action.
  • Consistency: Creating a cohesive experience is vital to success. So ensure your web designers make consistent choices regarding colors, fonts, and design elements. Also, ensure that interactive elements like buttons and links have a consistent style and behavior to avoid confusing your site visitors.
  • Responsiveness: Ensure your landing page adapts to different screen sizes and devices. This will ensure a seamless experience for users on desktop, tablet, and mobile.
  • Accessibility: Follow Web Content Accessibility Guidelines (WCAG) to ensure your landing page can be easily used and understood by users with disabilities.
  • User feedback: Even before launching your website, you should aim to collect and analyze user feedback. Conduct user testing to identify potential areas for improvement.

While the average time required for the UI/UX design phase ultimately depends on the scope of your project, your design skills, and the number of revisions required. For a relatively simple landing page, this could be done within 1 to 2 days. However, the time span increases with the complexity of your project. 

It's vital to invest time to write high-quality code for your landing page.

Web Development – How Long Does It Take To Code a Landing Page?

With the design and content in place, it’s time to begin the web development phase of your landing page project. This stage involves coding and implementing your landing page’s various elements and functionality. It’s where you’ll turn your design vision into a fully functional, interactive experience for your potential customers.

Front-end development involves translating the design into HTML, CSS, and JavaScript code, ensuring the layout, visual elements, and interactivity work as intended across different browsers and devices.

Back-end development might be necessary for landing pages that require more complex features, such as integration with third-party services or custom data processing tasks. This could significantly impact the development time. But it really depends on the complexity of the functionality you want.

Throughout the web development phase, it’s crucial to perform landing page testing to ensure quality. To maximize performance, your web developers must ensure that the code adheres to industry standards and best practices. Also, you need to verify that your landing page functions correctly and looks consistent across various devices, operating systems, and web browsers.

So, how long does it take to design a landing page when we include coding into the equation? Again, it depends on the scope of work and the technology you use. For a landing page project, a website development timeline can be as little as a few hours for experienced web developers. However, the average time for complex landing pages requiring additional features or back-end development can increase noticeably.

Testing and Optimization

Once the web development timeline is complete, it’s time to focus on testing and optimization to guarantee that your landing page performs optimally and delivers the best possible experience for your potential customers. At this stage, you need to identify and resolve any issues or bugs that could impact the effectiveness of your landing page and hurt your conversion rates.

Launching a Minimum Viable Product (MVP) can be an effective strategy for testing and optimizing your landing page. By launching an MVP, you can gather valuable data and user feedback early in the process, allowing you to identify areas for improvement and make data-driven decisions to enhance the performance of your landing page.

Landing page testing and optimization take between 4 and 8 hours, depending on the complexity of your design project.

Discover tips for speeding up the landing page design process.

Tips For Speeding Up The Landing Page Design Process

So, how long does it take to design a landing page? It’s impossible to predict that accurately. Designing a landing page can be complex and time-consuming, with various factors impacting the timeline. However, while it’s difficult to predict the exact time it will take to design a landing page, there are specific steps you can take to expedite the process and ensure a more efficient workflow.

In the following sections, we’ll share valuable tips and insights that can help you design landing pages faster without compromising the quality or effectiveness of your marketing strategy. By implementing these design techniques and maintaining a clear focus on your business goals, you’ll be better equipped to create high-converting campaign landing pages that rank well in search engines, effectively convert visitors, and support your overall marketing efforts. 

Whether you’re looking to build website landing pages from scratch or optimize existing landing pages, these tips will provide you with the tools and knowledge needed to streamline the design process and achieve your desired results more quickly while still satisfying all of the landing page best practices.

Choose The Right Tools And Resources to Boost Efficiency and Save Time

Just like with any other aspect of web design, selecting the right tools and resources can make a significant impact on how long it will take to design a landing page. By utilizing the best available options, you can save time, minimize potential issues, and improve the overall quality of your landing page.

Here are some landing page tools and resources to consider when working on your project:

  • Planning and research tools: There are many great options that will allow you to gather valuable insights about your target audience, competition, and industry trends. Tools such as Userbrain and Hotjar are just the tip of the iceberg. For a comprehensive list of practical tools, check out our article on UX research tools to help guide your planning and research efforts.
  • Wireframing and prototyping tools: Utilize software like Sketch, Adobe XD, or Figma to create wireframes and high-fidelity prototypes of your landing pages. These tools enable you to visualize your ideas and make necessary adjustments before moving on to the development stage. And they have features that will help your team collaborate more effectively.
  • Design libraries and resources: Using design libraries can save you time and ensure that your page remains consistent and visually appealing. Font Awesome, Unsplash, and Google Fonts all contain a wealth of pre-made design assets such as icons, images, and fonts.
  • Project management and collaboration tools: Working with a team of web designers and developers comes with its own challenges – keeping everyone organized is just one of those. Luckily, you can use many amazing project management and collaboration tools to streamline your team’s workflow.

Work With A Team Or Hire Professional Web Designers

Two pairs of eyes are always better than one, right? Having multiple perspectives is a proven way to boost the quality and efficiency of the landing page creation process. By collaborating with other professionals, you’ll be able to identify and resolve potential issues more quickly and effectively.

Diverse skill sets are one of the most significant advantages of hiring professional landing page design services. By having expert designers, copywriters, and web developers by your side, you can polish your final product much more quickly while ending up with superior results. And some design agencies offer ongoing support, meaning a dedicated team will work on continually improving and optimizing your landing page based on data and user feedback.

Set Realistic Timelines And Deadlines

Whether you’re a designer working for clients or a business owner creating a landing page for your own company, setting realistic timelines and deadlines is crucial for the success of your project. Establishing a well-defined timeline ensures that everyone involved in the project understands expectations and can work efficiently to meet those deadlines.

Here is our advice for designers working with clients:

  • Avoid overpromising: Experience showed us that adding a few days or weeks to your design and development time is much better than sacrificing the quality of your final product. Overestimating your ability to complete the project quickly usually leads to disappointment and frustration if you can’t deliver on time. Be transparent and provide a reasonable estimate of the time required to complete the project. And pay attention to the mistake some inexperienced designers make – not considering potential challenges and delays. Create a list of what could potentially go wrong, and how long it will take to find the perfect solution to those problems.
  • Communicate progress: In web design, staying in touch with your clients throughout the process is critical to success. Regularly updating clients on progress builds trust and helps you manage expectations.
  • Factor in time for revisions: When setting timelines for your landing page design, remember to account for the time needed to make revisions and adjustments. Feedback from team members or clients can be valuable. However, you’ll need to allocate time to incorporate these changes.

By setting realistic deadlines, you can significantly reduce stress and encourage creativity. Great design takes time; rushing the process might lead to suboptimal results. So, be patient and give yourself and your team the time to create an exceptional landing page that delivers results.

Prioritize Key Design Elements and Content

When designing a landing page, it’s essential to prioritize the most critical design elements and content to streamline the website-building process and ensure that your landing page aligns with your business goals. By focusing on the most critical aspects of your landing page, you can create a more compelling online presence specifically designed to convert visitors into leads or customers. And if you’re on a tight schedule, it will help you speed up the design process and stop wasting time on non-essential features. You can always add these elements later during the website improvements phase.

Don’t Use Landing Page Builders To Save Time – Here’s Why…

Landing page templates and site builders might seem tempting for those looking to save time and effort when building a web page. However, this approach often produces subpar results, hindering your online presence and overall marketing efforts. While it’s true that using pre-designed templates can save time in the short term, it’s essential to consider the long-term implications and how they may affect your website development timeline and overall success.

One of the main drawbacks of using landing page templates is their generic nature. Pre-designed templates are created to appeal to a wide range of users, which means they might not cater specifically to your target audience or address their unique needs and preferences. As a result, your landing page will undermine your marketing goals.

And problems continue to stack, as site builders and landing page templates can negatively impact your search engine rankings. Search engines like Google prioritize well-optimized websites that meet Core Web Vitals, and creating such web pages using templates is challenging.

Moreover, landing page builders may limit your ability to fully customize and optimize your page. While these tools may offer some level of customization, they often don’t provide the flexibility and functionality needed to create truly effective and personalized landing page experiences. Without coding skills or the ability to create custom-coded landing pages, you may find yourself restricted by the limitations of site builders.

When considering how long it takes to design a landing page, remember that the time spent on creating a custom, high-quality landing page is an investment in your business’s success. Prioritize quality, and you’ll yield much better marketing results.

Conclusion – How Long Does It Take To Design A Landing Page?

Designing a landing page is a crucial aspect of your online marketing strategy, and many factors influence this process. As discussed throughout this article, there’s no one-size-fits-all answer to the question, “how long does it take to design a landing page?” Will it be a day, a week, two weeks, or longer? It ultimately depends on the purpose of your landing page, design complexity, content requirements, and the availability of assets. 

Luckily, there are ways to speed up the design process while simultaneously increasing the quality of your work. By following the tips and guidelines we’ve provided, you can streamline the landing page design process and create an effective, high-converting web page that supports your marketing goals. Investing time in planning, research, and collaboration pays off in the long run by ensuring your landing page is tailored to your target audience and aligned with your objectives.

If you need professional help designing your landing page, our web design agency in Chicago might be the right partner for you. Don’t hesitate to schedule a call with us to discuss your project requirements and see how we can help you create a custom landing page that drives results.

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