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Using Google Search Console as a Keyword Ranking Tool

Google Search Console is a great way to start optimizing the keywords on a website for both beginners and SEO professionals. Many keywords on your site are probably ranking just a bit too low to generate meaningful traffic, but that doesn’t mean that there is nothing in there you can use. Your website is probably sitting on a gold mine of keywords. This is where keyword research tools come in handy, as they can give you a great understanding of search demand and help you find new content opportunities to target. In this post, we will help you improve your traffic by using Google Search Console as a keyword ranking tool. By the end of this article, you will be able to make quick and informed optimizations and reach more users.

Using Google Search Console as a Keyword Ranking Tool

Find Valuable Keywords With Lower Ranks

It often happens that your website pages are filled with valuable keywords ranking just a bit too low to get clicks. New content opportunities are always a great way to get more visitors, so finding keywords that are only within striking distance is significant. This is where metadata and on-page copy edits are constructive, as they can boost their ratings and generate clicks. To do so, just follow these simple steps:

  1. Open Google Search Console
  2. Click on Search Results (located under Performance tab)
  3. Click “Average CTR” and “Average Position” (the data should populate below)
  4. Scroll down and sort by CTR (low to high)
  5. Choose those keywords that are ranking well but not getting many clicks
  6. Make metadata and copy edits targeting these words

Optimize Relevant Long-Tail Keywords

Although Google Search Console is not best known as a keyword research tool, it sure can serve as one. Besides telling you which keywords get clicks for which pages, The Queries Report in GSC can also tell you which long-tail keywords are already related to your page, so you can further optimize them within your content. Here is how you do that:

  1. Open Google Search Console 
  2. Click on Search Results (located under Performance tab)
  3. In the filter row click “+ New,” then select “Page…”
  4. Enter the URL you want to optimize and click “Apply.”
  5. Scroll down to look for keywords for which your page has shown in Google search results
  6. Look for long-tail keywords to further optimize
  7. Make metadata and copy edits targeting these words

Find Competing Keywords Ranking on Multiple URLs

If a keyword ranks for multiple URLs on a website, then these pages compete with each other for visibility. This can affect both pages’ organic keyword rankings. You can use Google Search Console to find such pages and edit the on-page copy and metadata to help search engines favor one page over the other. Here are the instructions on how to do this:

  1. Open Google Search Console
  2. Click on Search Results (located under Performance tab)
  3. Click “+New” in the filter row, then select “Query…”
  4. Type in a valuable target keyword
  5. Scroll down and click the “Pages” tab (located next to Queries. Countries etc.)
  6. Look for competing pages
  7. Make metadata and copy edits to optimize the keywords on the most appropriate page
  8. Remove these keywords from other pages if possible

These approaches are a quick and easy way for keyword optimizations. Just by following these simple steps, you can maximize your keywords ranking, enhance your keyword research and reach more users.


Brian Djordjevic
About The Author

Brian Dordevic

Bojan is Marketing Strategic Planner with a passion for all things digital. Feel free to follow him on Twitter or schedule a consultation call with him.

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