Roofing Web Design – 9 Tips To Make It Profitable

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
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A great website is crucial for any business, and the roofing industry is no exception. A good roofing web design can make all the difference in attracting new customers and showcasing your expertise. In this article, we’ll dive into the world of website design for roofers. You’ll learn which design features separate the best roofing websites from the rest. From color scheme choices to high-quality roofing website content, our Chicago web design agency will provide you with the essential information you shouldn’t miss. We’ll also discuss why you should avoid roofing website templates and DIY roofing website builders and how to create a high-performing website from scratch instead. 

Hopefully, you’ll be able to use this knowledge to create an enjoyable environment for your customers, enhance your SEO efforts, and boost your return on investment. And this article might also help you obtain fresh roofing advertising ideas needed to stand out in front of your competitors. So let’s start.

Table of Contents:
High-quality roofing web design is key to achieving a strong online presence for your roofing business.

5 Reasons Why Website Design Crucial for Your Roofing Marketing and Business Processes

A well-designed roofing company website design will be your powerful tool for reaching and connecting with potential customers. It will make you much less dependent on word-of-mouth referrals. Today, people often use the internet to search for and compare businesses before making a purchase. And your roofing site can give your company the edge it needs to stand out and appear as the best choice.

Imagine you’re looking for a roofing contractor, and you come across two websites. One has a professional, user-friendly design with detailed information in roof installation sections, engaging and educative roofing blog topics, and helpful testimonials. The other one has a poorly designed website that’s hard to navigate and doesn’t have any information about the roofing company. Which one are you more likely to trust? Probably the first one, right? Well, that’s the power of high-quality roofing web design.

Your website is often the first point of contact between you and your potential customers. Investing efforts and resources in creating a website that looks and functions equally impressive will benefit your roofing marketing in various ways. Some of these ways include:

It Will Help You Get More Leads Online

A well-designed website that meets specific user requirements for a website design makes a great first impression and helps establish your company as professional and trustworthy. And it will also make it easier for potential customers to find and contact you through a contact form or phone number prominently displayed on your roofing website. 

A website with clear and concise information about your services, pricing, and areas you serve can educate potential customers. It will make their decision-making process easier. All of this is important for generating more leads and improving conversion rates for your roofing business.

Achieve Better Visibility in Google and other Search Engines

Search engines like websites that are well-designed, fast, easy to use, and contain valuable information for users. By paying close attention to page speeds, high-quality images, proper use of keywords, and a strong content strategy, our roofing web design company aims to boost clients’ positions in search engine results pages.

The bottom line is that the better your website looks and functions, the more likely search engines will recommend it to users searching for roofing services. So, by investing in a high-quality roofing website design, you’re essentially investing in your roofing business’s future.

Showcase Your Products and Projects to Potential Clients

Roofing websites usually include information about the products and services roofing contractors offer. This way, potential customers can learn about various roofing materials, styles, and warranties you offer. And by including attractive photos and other roofing website design features, you can evoke the desired emotions and help your business impress customers.

It Supports Your Other Roofing Digital Marketing Channels

Think of your website as the foundation of your online presence and all your other channels as branches extending from it.

Let’s say you have a Facebook page and run Google Ads to drive traffic to your roofing site. When people click on your ads, they’ll land on your website, where they can learn more about your services and take further action. A powerful roofing company web design will help you build trust and improve conversion rates more easily.

Your website can also be a hub for all your content, such as blog posts about roofing tips, videos demonstrating your services, and customer testimonials. You can then share all this content across social media platforms. This will help you drive traffic back to your site and establish your company as a thought leader in the roofing industry. 

And a roofing website can help you with email marketing too. By asking visitors to fill out forms or offering valuable pieces of content in exchange for their emails, you’ll be able to collect information essential for email marketing campaigns in no time.

Automate Time-Consuming Business Processes

A well-thought web design for roofers can help you streamline your business process and save time by automating repetitive tasks.

  • Collecting customer information with online forms – you can use online forms on your website to collect information from potential clients, which can then be automatically sent to your email or customer management system. 
  • Providing answers to FAQs  Also, by answering frequently asked questions with your roofing website content, you won’t have to discuss the same topics with new customers repeatedly. 
  • Automating free estimates for clients’ projects – We’ve seen tons of unique design features and functionalities on roofing websites. For example, some roofing contractors managed to automate giving free estimates to clients by implementing cost calculators within their web designs.

These are just some ways the best roofing websites help businesses be more efficient and effective. By analyzing your unique goals and company culture, our design team can suggest more design features to make running your business easier.

9 Tips For Creating a Better Roofing Website Design

9 Tips For Creating a Better Roofing Website Design

As you can see, a roofing website can drive your business growth and make it much easier to handle daily tasks. Hopefully, these nine tips will help you enhance your website creation process and end up creating a high-performing and visually attractive roofing web design:

Create Custom Roofing Web Design Instead Of Using Roofing Website Templates

Roofing website design experts recommend creating a custom web design instead of using pre-made roofing website templates. And that’s for several strong reasons:

  • Tailor your roofing website to your unique needs: Custom design gives you complete control over the look and feel of your website. You’ll be able to create a unique online presence that accurately reflects your brand and differentiates you from other roofing companies. With a roofing website builder, you’re limited to pre-made roofing website templates that too often look generic. Unsurprisingly, custom code stands behind the best roofing website designs.
  • Better functionality and design features: Most roofing website builders have limitations when adding unique roofing website design elements or integrating with third-party tools. But with a custom roofing web design, you can add anything. A roofing website design agency can make your website user-friendly, functional, and tailored to your specific roofing business needs.
  • Better SEO results: Generic code that roofing website builders use is far too makes it difficult for search engines to crawl and index your site correctly. By building your web design from scratch, you can optimize a roofing website for search engines, helping it rank higher and attract more organic traffic. 
  • Lower maintenance costs: As you have complete control over your website with custom web design, it’s much easier to keep it secure and up-to-date. On the other hand, roofing website builders create bloated code that’s difficult to change. That’s why you’ll pay much less for site maintenance services if you initially opt for custom roofing web design.

Designing the navigation for roofing contractor websites is about making it easy for visitors to find what they’re looking for and understand where they are on the site. Here are some practical tips that may help you create more intuitive navigation:

Limit the number of main categories to 5-7:

With too many categories, it can become overwhelming for visitors to choose where and what to do on your website. Limiting their number to 5-7 allows you to highlight your main pages and get potential customers to the desired website locations more easily. 

Use recognizable icons:

If possible, use easily recognizable icons. Most websites use the same symbols, such as a house for the “Home” page or a magnifying glass for the “Search” page. That’s because people got used to these universal symbols and know precisely what they mean by glancing at navigation buttons. In most cases, striving for uniqueness in this aspect of web design is not advisable.

Make it consistent:

Keep the navigation menu in the exact location on every page. Also, use the same colors, fonts, and other design elements throughout the site. Doing otherwise risks confusing your potential customers and driving them away from your roofing website.

Create a strong hierarchy:

It’s crucial to organize your roofing website content into categories and subcategories and present them in a logical hierarchy. For example, you might have a primary category for “Services” and subcategories for “Roof Repair,” “Roof Replacement,” and “Roof Maintenance.”

Consider scrolling menus:

Using scrolling menus for roofing web design navigation, you can include more categories and subcategories in a compact and user-friendly format. Another benefit of scrolling menus is that they’re mobile-friendly. People can easily swipe and scroll through these, even on small screen sizes.

You can also check other website dos and don’ts for navigation to obtain more knowledge before you start working on your roofing company website design.

Mobile-Friendly Roofing Website Design Will Help You Improve Conversion Rates

More than 50% of internet traffic comes from mobile devices. That’s why you want to ensure that your roofing company website looks great and works seamlessly on all devices, regardless of screen size. Here’s what you can do to create a mobile-friendly roofing web design:

  • Use a responsive design: A responsive design automatically adjusts the layout and size of your roofing website content to fit any screen size. No matter which device a potential client uses to access your roofing company website, it will look equally good.
  • Ensure it’s not cluttered: Less is often more regarding mobile-friendly roofing website design. So keep it uncluttered, use clear calls to action, and make it possible for people to find the information they want quickly.
  • Think with your thumbs: People prefer to browse the internet just by using one hand, interacting with design elements with a thumb. So ensure enough space between your buttons so potential clients won’t need to leave their comfort zones to explore your roofing website content. 
  • Optimize images and videos: Large, high-resolution images and videos can slow down your website, especially on mobile devices. Optimizing these elements by compressing them and reducing their file sizes is crucial. Our roofing website design agency can help you do it without sacrificing the image and video quality.
  • Boost page speeds: Mobile users are often on the go and don’t have a lot of patience for slow-loading roofing sites. By minifying your code, optimizing images, choosing a reliable hosting provider, and utilizing a content delivery network (CDN), you can make your website an enjoyable place for those who are looking for roofing contractors.
By choosing the right color scheme for your roofing site, you can evoke desired emotions and make your website more appealing to the target audience.

Find the Color Scheme That Evokes Desired Emotions

The colors you choose for your roofing site can significantly impact how visitors feel about your brand. Follow these steps to find a color scheme that evokes the desired emotions:

  • Determine the emotions you want to evoke: Do you want your visitors to feel calm, confident, or trustful when visiting your roofing site? Write down all the emotions you want to evoke and keep them in mind as you form your color scheme.
  • Look at color psychology: Color psychology teaches us that colors can evoke different emotions. For example, the blue color scheme is often associated with calmness and trust, while red can evoke excitement and energy. Color psychology can be a powerful guide to achieving the desired look for your website pages.
  • Choose your primary color: Don’t rush when choosing a color palette for your roofing web design. Start with one main color that will best represent your brand. You should use this color as your website’s background or as your logo’s main color. Also, if you have established a strong brand identity system, make sure to follow it.
  • Select accent colors: Once you know which color will be the main one, select a few accent colors to complement it. Then use these accent colors in small amounts throughout your web design for roofers to create interest and balance.
  • Analyze roofing website examples that you like: Chances are that you already like the emotions that some of the best roofing websites evoke in you. Now, pay close attention to the colors they’re using and how these colors make you feel. Don’t be afraid to use other roofing website examples to guide your color choices.

Implement Images and Videos To Effectively Communicate Your Messages to The Target Audience

Videos and images are essential elements for all roofing company websites. Using them is a powerful way to showcase your services and the end-results customers can expect. However, implement only high-quality images and videos across your website pages. This way, you’ll appear more professional and credible. Our roofing web design agency also strongly advises against using stock photos for roofing company websites.

A great way to implement images and videos in your roofing web design work is by creating before-and-after galleries of your roofing projects. This way, you can communicate your expertise to the audience without writing a single word.

And videos can help you communicate complex ideas and services more effectively than just using text or images. You can use videos to show the installation process of your roofing products or services or to give an overview of your business.

Reviews and Testimonials Will Make Potential Customers Trust Your Company More

Put yourself in your customer’s shoes. You’re looking for a roofing company to fix your leaky roof. You find two companies, and now it’s time to choose between them. One has a bunch of 5-star reviews and testimonials, and the other one has no reviews and testimonials at all. You’ll likely choose the first one, right? But why?

When buying products or hiring services, people constantly look for social proof. For example, we ask our friends who have already hired roofing companies about their experiences. Their answers give us a better idea of what to expect from a roofing company that they worked with before. And statistics about using testimonials in marketing show that 88% of customers trust online reviews and testimonials the same way they trust recommendations from friends. Considering this, you shouldn’t miss an opportunity to build trust with potential customers in such an easy way. 

But the golden rule for including testimonials in roofing contractor website designs is to avoid faking them at all costs. Video testimonials, quotes, image testimonials; opportunities are endless, but whichever type of testimonials you opt for, ensure they come from your satisfied customers.

Don’t hesitate to ask satisfied customers if they want to say a positive word or two about your roofing business. Showing their faces on your website is preferable, as such details will bring your small business web design closer to your target audience. Just make sure to get each customer’s permission before including their testimonials on your roofing website. 

Roofing Blog is Crucial For Long-Term Growth

Planning a roofing blog with your web design will help your business grow more effectively. A blog is a great way to establish your roofing company as a thought leader in the industry. By consistently writing about roofing-related topics that interest your audience, you can demonstrate your expertise and grab the attention of new potential customers. For example, someone might search for “how to maintain a roof” and find your blog post. If that person finds your article useful and keeps exploring your website, you’re on the right track to growing your roofing business.

And considering roofing SEO statistics that suggest that long-form content generates 77% more backlinks than short content types, a roofing blog can also prove crucial for your SEO results. Search engines see backlinks as a vote of confidence, so if your website has tons of high-quality backlinks, Google will trust you more. 

Here are some tips that will help you improve the quality of your roofing blog:

Create content around roofing blog topics that interest your audience:

Make sure to write about roofing topics that interest your target audience. Performing keyword research is one of the best ways to find hot topics and common questions people have.

Be consistent:

Aim to post new blog articles regularly, whether twice a week or once a month. Consistency will help you build an audience and establish your brand as a trusted source of information.

Ensure your articles are engaging without sacrificing quality:

People should enjoy reading your articles. Barely anyone loves reading long walls of text while searching for the information they need. But this doesn’t mean you shouldn’t go in-depth when writing about industry best practices. You need to improve the readability of your roofing blog posts. You can do that by breaking your text into more subheadings and bullet lists, highlighting the essential information, using high-quality images, and more.

Promote your blog:

Share your blog on social media, email it to your email subscribers, and include links to your roofing blog in your company’s marketing materials. The more people that see it, the more traffic it will generate. And if its quality is high, it will serve you as a well-oiled profit-making machine.

Use Service Pages to Highlight Your Areas of Expertise

When potential customers visit your website, they usually have a specific service they’re looking for in mind. Service pages are dedicated to each of the services you provide. They help you give customers a detailed overview of what you can do for them. These pages will help you highlight your areas of expertise and let potential customers find the information of their interest quickly and efficiently. 

For example, you could have a service page dedicated to residential roofing that explains the different types of roofs you install, the materials you use, and how you approach each job. You could also have a page for commercial roofing highlighting your experience with flat roofs, metal roofs, and more. The point is people will be able to immediately see your areas of expertise and navigate to the service page they want within one click.

Highlight Your Unique Selling Proposition

A unique selling proposition, or USP, is a key feature or aspect of your business that sets you apart from your competitors and makes you the best choice for customers. To make your website profitable, you must have a clear USP before creating your roofing web design. It could be anything from your commitment to using eco-friendly materials to your team’s exceptional customer service. 

It’s essential to ensure that your unique selling proposition is one of the first things potential customers see on your roofing website. It will help you differentiate yourself from other roofing companies and show customers why they should choose you. You can create a dedicated page for your USP, include it in your site’s header or footer, or feature it prominently in your website hero section.

Are You Looking For Professional Roofing Web Design Services?

Hopefully, this article has helped you better understand the unique elements that make great roofing web design. If you pay attention to details and understand how your roofing website connects with your other marketing channel, we’re sure you’ll be satisfied with the results. However, if you’re looking for professional roofing web design services, Alpha Efficiency is here to help.

We’re a great web design choice for roofing companies that don’t have their web design teams but want to create a unique website that drives business growth. You’ll end up with a custom design that performs well with customers and search engines and is built with the latest roofing web design trends in mind.

So let’s turn your roofing website ideas into profit together. Don’t hesitate to schedule a call with our web design experts and introduce us to your needs and wants. We’ll make sure to answer all of your potential questions and come up with a detailed action plan. 


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