Website Rebuild
A positioning workshop, a sitemap and a custom site, built for the people who visit and the machines that read it.
All pricing
Fixed scope
Look like you mean it.
Logo, color, type, voice and a working asset library, refreshed in two to three weeks for a flat $5,000. Human taste leads. AI keeps it fast.
- Timeline
- 2–3 weeks
- Price
- $5,000 flat
- Ownership
- You get the source files
01 · Brand Refresh
What’s in the box.
Brand strategy
What you stand for, who you’re for, and the one thing to be known for.
Logo refresh
Your mark sharpened, not thrown out, with a full set of usable versions.
Color palette
A small, confident palette with the accessibility already checked.
Typography
A type system that holds up on the site, in decks and in ads.
Voice and messaging
How you sound, with examples your team can copy on a busy day.
Brand guidelines
One document that keeps every future asset on-brand.
02 · How it works
Workshop. Explore. Refine. Hand off.
-
Kickoff workshop
Sixty minutes on what’s working, what isn’t, and where the brand needs to go.
-
Explore
AI-assisted exploration across directions, cut down by a senior designer before you see any of it.
-
Refine
One direction, developed properly, with feedback rounds built into the timeline.
-
Handoff
Guidelines, assets and source files, organized so your team can use them the same day.
04 · The exchange
What you bring, what you get.
What you bring
- A 60-minute kickoff workshop
- Your current logo files
- Three to five brands you admire
- One person who can approve
What you get
- A refreshed logo system
- Color, type and voice direction
- A brand guidelines document
- Source files: Figma, SVG and exports
05 · Questions
Before you ask.
What is the difference between a refresh and a rebrand?
A refresh keeps what already earns you recognition and fixes what doesn’t. A rebrand starts over. Most companies need the first and are sold the second.
How do you use AI in the process?
To explore faster: more directions, sooner, at lower cost. A senior designer decides what’s worth showing you. Taste stays human.
What if we don’t like the direction?
Feedback rounds are part of the two-to-three-week timeline, and we agree how many at kickoff. The workshop exists to make sure we start in roughly the right place.
Do we own the files?
Yes. You receive the source files, not just exports.
06 · Testimonials
From people who hired us.
Brian and the team managed to hone in precisely on our target audience and connect us with the qualified prospects within our specialized niche. These efforts created meaningful demos and results.
Milind M. Lele
President, CEO
One thing I like about them is that they’re very easy to reach. I can contact the owner, Brian (Director of Strategic Planning), at any time. Their turnaround time has always been what they said it would be.
Jen Duncan
President, CEO
Alpha Efficiency designed our website and other platforms to establish our foundation. As we grow, their work will continue to impact by providing their development, marketing, and consulting services; Alpha brings a lot to my company.
Darrell Terry
President, CEO
A brand your team can actually use.
Tell us what you’re trying to get done. You’ll get an honest read on whether we can help, including when the answer is “not yet.”
- Flat $5,000, no hourly billing
- Two to three weeks
- Source files are yours