Migrating a website from one hosting provider to another can be a daunting task that business owners should not attempt to perform independently. While a successful website migration can secure more traffic, a poorly executed one always leads to a drop in online visibility. Our Chicago SEO agency has the experience and resources necessary to handle the entire website migration process, from planning to execution. By utilizing the latest migration tools and technologies, our technical SEO experts and web development teams will make the transition as smooth as possible for your business.
When it comes to website migration, our WordPress SEO services include the following:
Mapping old URLs to URLs on new sites - We will use reliable tools to get insight into your URL and content inventory of your website. That allows us to fix issues preventing you from obtaining higher search engine rankings with your old website during the migration process.
Identifying high-priority URLs - By identifying which pages are most valuable for your SEO strategy, we will ensure that it performs well immediately after the website migration process. Our Chicago SEO experts will also suggest which pieces of content need to be improved in order to enhance their visibility in search engines.
Implementing 301 redirects - Alpha Efficiency pays close attention to creating fully-functional 301 redirects from your old addresses to the new ones. Technical SEO experts from our web development agency in Chicago will ensure that your business doesn't lose potential customers due to the lack of proper redirects.
Updating internal links - Many business owners fear ruining their internal link structure during a website migration. However, our Chicago SEO agency will ensure that each internal link keeps the same anchor text and location in order to keep your link juice flowing.
Creating custom 404 pages - After you move your website to a new address, people who click on links that lead to your old website will encounter 404-page errors. That will result in lots of lost traffic unless you find a creative way to guide them to your new website. Alpha Efficiency invests effort into creating engaging 404 pages to minimize the damage that occurs when potential customers click on broken links.