Achieving high search engine rankings requires specific technical knowledge that will help you avoid obstacles down the road. Luckily, our Chicago SEO agency, specialized in technical SEO, can help you solve any problem you run into during your SEO journey.
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Launching a new website for your business is always exciting. After all, a website is the most valuable marketing asset for boosting your online presence. However, without taking proper measures to ensure that it will attract a lot of traffic, excitement can quickly turn into disappointment. Luckily, hiring professional SEO services can quickly get your website back on track. But what exactly is SEO?
SEO, or search engine optimization, is the practice of improving the search engine ranking of your website and achieving better visibility for your online business. As there are many different factors search engine algorithms, consider when ranking websites, SEO is best handled by subject matter experts. Our Chicago SEO experts can deliver desired results by optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO tactics such as link building. By improving your website's visibility and ranking in search engines, potential customers who are looking for specific information will find it more easily, and unlike in PPC advertising - you won't have to pay a single dollar once they click on one of your pages. There are three equally important areas of SEO:
On-page SEO - All the changes that you make on your pages that can impact your website's rankings
Off-page SEO - All the efforts that you invest outside of your website to positively affect its rankings - for example, building backlinks.
Technical SEO - Technical actions you take to improve a website's rankings in search engines; performing technical SEO is crucial if you want to ensure that your website meets specific user and search engine requirements, which are constantly evolving. By following the latest search engine optimization trends, Alpha Efficiency's Chicago SEO experts will ensure that your website always performs well with both users and search engines.
After just a few SEO strategy sessions, experts from our Chicago SEO agency will identify which areas of your website need work and take necessary measures to rank it better in search engines.
While PPC advertising can help you get a spot on the first page of search results much faster, it can be costly. And while, on the other hand, it sometimes takes 6-12 months to feel the benefits of search engine optimization, it is still the best long-term solution for boosting your online presence - no matter the size of your business. Here is why our Chicago digital marketing agency recommends investing efforts in SEO for every company:
SEO boosts your visibility - Well-executed SEO strategy increases the visibility of your website, so when potential customers search for specific products or services, they are more likely to find your web pages instead of competitors. More people on your website means more business opportunities.
SEO boosts trust and credibility - Having a website that ranks high on Google is a proven way to appear more credible and trustworthy. Optimizing your website for both users and search engines will help you create a positive reputation for your business, exponentially attract new customers and boost sales.
SEO is cost-effective - There is a common misconception that SEO is free. While this is not true, we can assure you that search engine optimization is a very cost-effective way to achieve online success for your business. As you will be targeting search engine users who are actively looking to buy a specific product or service, once you manage to rank your pages high in SERPs, you won't need to invest in paid search advertising in order to make sales.
SEO is quantifiable - Business owners who decide to optimize a website on their own often make mistakes due to the lack of ability to measure the impact of their actions, which slows down their progress in achieving high search engine rankings. On the other hand, Chicago technical SEO experts use tools that allow them to connect the dots and measure how search engine optimization efforts are affecting your website and use that knowledge when deciding further actions.
It can help you improve user experience - As improving user experience is crucial for achieving better search engine rankings, our Chicago SEO agency will invest additional efforts to help you connect with your target audience. Besides making your website visually appealing and easy to navigate, we will also ensure fast page speeds in order to avoid high bounce rates. Our SEO and web development teams love to use Sage WordPress theme as a framework when building websites, because it allows us to make your digital landscape content-rich while securing fast loading times.
Since search engines give an advantage to websites that meet specific technical requirements when determining rankings, every business should pay close attention to technical SEO. Improving your technical SEO skills takes time, and that's why it is best handled by professionals. Here are quick tips for improving the technical SEO of your website:
Use a clear site structure
Use SSL
Make sure your website is mobile-friendly
Speed up your pages
Remove duplicate content
Take care of your URL structure
Strategically use keywords
Utilize robot.txt files
Solving complex technical SEO problems on your own is not recommended, as identifying which areas of your website need work and applying the right solution is difficult unless you are an expert. A technical SEO agency will guide you through the whole process and use an advanced SEO strategy to help you stand in front of the competition and connect with wider audiences. Search engine optimization experts will help you:
During years of experience in helping businesses thrive in search engines, Alpha Efficiency crafted a comprehensive SEO approach that secures success for our clients. We can help you in various fields of technical SEO. Services our Chicago SEO agency provides include:
As search engine algorithms are constantly evolving, it is a good idea to hire a Chicago SEO agency to analyze your website's health at least once a month.
Before crafting a detailed SEO strategy for your website, our Chicago search engine optimization agency performs a comprehensive SEO audit in order to find technical issues that require fixing. The process of ensuring that your website is in accordance with the best technical SEO practices includes the following:
Checking mobile performance - Having a mobile-friendly website is crucial for obtaining more mobile traffic on your website. By using adequate tools for testing the mobile-friendliness of your web pages, our Chicago SEO agency will ensure that images, CSS files, and scripts load correctly on mobile devices.
Assessing internal link structure - Having a solid internal link structure can help you ensure that all content on your website is properly crawled by search engine bots. Moreover, it also enables you to keep visitors exploring your website by providing quick access to relevant pages. After analyzing your internal links and finding weak areas, our Chicago search engine optimization agency will create a detailed SEO action plan for enhancing your visibility In search engines.
XML Sitemap - Ensuring your XML Sitemap is up-to-date and error-free is crucial if you want to help search engines easily crawl your website. During our technical SEO audit, we will analyze your XML Sitemap in detail, fix any issue and submit it to Google Search Console.
Migrating a website from one hosting provider to another can be a daunting task that business owners should not attempt to perform independently. While a successful website migration can secure more traffic, a poorly executed one always leads to a drop in online visibility. Our Chicago SEO agency has the experience and resources necessary to handle the entire website migration process, from planning to execution. By utilizing the latest migration tools and technologies, our technical SEO experts and web development teams will make the transition as smooth as possible for your business.
When it comes to website migration, our WordPress SEO services include the following:
Mapping old URLs to URLs on new sites - We will use reliable tools to get insight into your URL and content inventory of your website. That allows us to fix issues preventing you from obtaining higher search engine rankings with your old website during the migration process.
Identifying high-priority URLs - By identifying which pages are most valuable for your SEO strategy, we will ensure that it performs well immediately after the website migration process. Our Chicago SEO experts will also suggest which pieces of content need to be improved in order to enhance their visibility in search engines.
Implementing 301 redirects - Alpha Efficiency pays close attention to creating fully-functional 301 redirects from your old addresses to the new ones. Technical SEO experts from our web development agency in Chicago will ensure that your business doesn't lose potential customers due to the lack of proper redirects.
Updating internal links - Many business owners fear ruining their internal link structure during a website migration. However, our Chicago SEO agency will ensure that each internal link keeps the same anchor text and location in order to keep your link juice flowing.
Creating custom 404 pages - After you move your website to a new address, people who click on links that lead to your old website will encounter 404-page errors. That will result in lots of lost traffic unless you find a creative way to guide them to your new website. Alpha Efficiency invests effort into creating engaging 404 pages to minimize the damage that occurs when potential customers click on broken links.
Receiving a penalty from Google is more common than it is often believed, and it can happen to any website. Such penalties can be issued either by humans working at Google or similar companies or by algorithms. SEO penalties are usually triggered by:
After identifying what caused an SEO penalty, Chicago SEO experts from our digital marketing agency will work on fixing the mistake and recovering your website's search engine optimization performance.
Building a fast website is crucial for securing better performance with users and search engines. Google knows that slow page loading times cause poor user experience, so we pay close attention to speed optimization when providing technical SEO services. That includes:
Code optimization - Our Chicago SEO agency will analyze your website's code to find unnecessary lines that might prevent you from achieving higher page speeds. By minifying your HTML, CSS, and JavaScript files, we will make your website faster while keeping all the functionality.
Improving server response time - Alpha Efficiency's subject matter experts will ensure that your website is built in accordance with the Core Web Vitals update and achieves higher speed than the industry average.
Configuring browser caching - Utilizing browser caching will allow you to provide a better user experience for your customers by storing files on their computers the first time they visit your website. Once we configure browser caching, your pages will load faster during future visits as they won't have to access files directly from the server anymore.
Image file size optimization - While having high-quality visuals on your web pages can help you improve conversion rates, a large number of images on your website can cause slow page speeds. However, this doesn't mean you have to remove any of them altogether. Our technical SEO services include optimizing image file sizes on your website to maintain website speed without noticeably reducing the image quality.
Our Chicago technical SEO services include analyzing your competition to find opportunities to boost your digital marketing strategy. Well-executed competitor analysis will allow you to understand your competition and how they are ranking in search engines. By getting a good insight into their strategies, you can improve your own SEO efforts. Our Chicago search engine optimization agency will help you gain a better insight into the competition's SEO strategy by:
Backlink analysis - Search engine algorithms use backlinks as one of the factors when determining how trustworthy a website is. If you fail to keep up with the competition in the link-building race, it will be hard for you to reach the top spots in SERPs. We will use proven strategies to identify where your competition is obtaining link juice from and then use that information to create a detailed SEO action plan to boost your link-building efforts.
Keyword gap analysis - By analyzing your competition, we will determine which keywords to target to boost your pages' rankings in search engines. That includes finding both short-tail keywords with high search volume and level of competition that are worth pursuing and long-tail keywords that have lower search volumes but are essential for conversion rate optimization. Keyword gap analysis can help you find valuable keywords you are currently not targeting; however, it is hard to perform it manually. By utilizing advanced keyword research tools, Alpha Efficiency's Chicago SEO experts create extensive keyword data sets for clients to help them boost user search experience and improve the quality of their website's traffic.
Analyzing website speed - It is not a secret that site speed and SEO go hand in hand. Google and other popular search engines highly value websites that provide a great user search experience. That's why having a faster website than the competition will positively affect your search engine optimization efforts. Our Chicago technical SEO agency performs comprehensive tests to determine how fast your competitors' websites are and then works on improving the search engine ranking of your web pages. Alpha Efficiency pays close attention to creating fully-functional 301 redirects from your old addresses to the new ones. Technical SEO experts from our web development agency in Chicago will ensure that your business doesn't lose potential customers due to the lack of proper redirects.
Top content analysis - Analyzing your competitors' top-performing content can help you obtain more ideas for writing articles for your website. Our Chicago SEO experts dive deep into exploring competitors' content that obtained the most links to find opportunities for improving it. We will use an advanced content optimization platform to write significantly better content than your top-ranking competitors in order to achieve an SEO boost for your web pages.
Failing to rank your website high in search engines can prove fatal for your online business, so you need to partner up with a reliable Chicago technical SEO agency on your digital marketing journey. By joining forces with Alpha Efficiency, you can expect the following:
Advanced Web strategies - Our Chicago digital marketing agency uses consultation calls to learn as much as possible about your goals and then find the best course of action for achieving them. Sometimes it takes a complete website redesign to thrive in search engines. Based on the scale of your business operations, we will suggest the best solution and ensure everything goes as smoothly as possible. For example, if you opt for enterprise WordPress development, our SEO and web development experts will guide you on each step of the process.
24/7 support - By hiring our Chicago SEO agency, you can expect a team of dedicated subject matter experts working on improving your search engine rankings. If anything goes wrong, we will analyze the situation and apply the solution on the shortest notice.
SEO Analytics - We will help you monitor your website's performance with both users and search engines. You can expect regular updates from our team about the strengths and weaknesses of your complete digital marketing strategy.
After years of experience in search engine optimization for various types of websites, our Chicago technical SEO professionals obtained enough expertise to guarantee results for your business. As there is no search engine optimization challenge we can't solve, you will be able to focus on other areas of running a successful company. And if you need more than SEO to stand in front of the competition online, our digital marketing agency can provide full-package affordable internet marketing services. By hiring only the best growth development strategists, Alpha Efficiency will ensure online success for your business.
Having a reliable technical SEO team by your side is crucial for boosting your website's visibility in search engines. Schedule a strategy session with our Chicago digital marketing agency, and our professionals will create a detailed SEO action plan for you. Let Alpha Efficiency guide you on each step of your SEO journey and help you connect with customers all around the globe.
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