AI for UX Design: 6 Ways To Create AI-Powered Designs without Losing Human Touch

Brian Bojan Dordevic
About The Author

Brian Decoded

President at Alpha Efficiency

Join me at the forefront of web design and digital marketing innovation. I am obsessed with web design, business philosophy and marketing performance.
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Artificial intelligence (AI) is quickly becoming an integral part of the graphic and web design landscape. As a UX designer, you probably at some point wondered if AI would eventually take over your role and what the future of AI for UX design looks like.

The good news is UX designers are not going anywhere, but neither is AI. As technology evolves, designers must learn to coexist with AI tools to thrive in this new reality. Ignoring these new tools means staying behind and missing out on great opportunities for growth and becoming a better UX designer.

Implementing AI on your UX projects can enhance your design ideas and help you create better experiences for your users. The real challenge for designers is maintaining a balance between the precision of AI tools and human touch.

At my Los Angeles web design agency, I have been using AI for a while, learning what works for my clients and what is better left to designers.

In this article, I will share 6 strategies you can use to apply AI to your projects using a user-centered approach. You will learn to streamline your work with AI tools without losing sight of personalized, human touch that defines UX design excellence.

Table of Contents:
AI for UX design

Is AI Transforming The UX Design Process?

In the last couple of years, AI has slowly but steadily made its way into every aspect of UX/UI design. This technology, which allows machines to mimic how humans think, reason, and perform tasks, is suddenly all around us.

But it would be wrong to believe that this new technology is taking over design roles. On the contrary, AI is revolutionizing and enhancing the way we perform our jobs.

AI can help UX designers streamline their workflow by delivering efficient and interesting tools that save them time and power up their efforts. AI opens a world of capabilities for UX designers, allowing them to create exceptional user experiences for their clients in a fraction of the time it used to take.

From accurate user behavior predictions to lightning-fast data analysis and beautiful product prototypes, AI for UX design opened a door to limitless possibilities.

6 Ways To Use AI to Improve UX Designs – And Best AI Tools for Each Strategy

Now that you know how AI is becoming a fundamental part of UX design, here are some strategies and AI tools you can add to your work process to create user-centric products using the multiple advantages of artificial intelligence:

Analyze Large Amounts of User Data Effortlessly

Analyzing user data with artificial intelligence

Data is the most powerful asset in a UX designer toolkit. It helps you understand your target audience, their needs, goals, and paint points and create the best experience based on that information.

With modern UX research tools, the days of spending days tracking and analyzing data manually are behind us. AI-powered tools can collect and analyze data at large scales within a matter of hours and deliver actionable insight to improve your projects.

Using powerful machine learning algorithms, AI efficiently tracks users’ page actions and engagement, detects patterns that often go unnoticed, and predicts user behavior. Quick access to this rich information provides the foundation to create exceptional user experiences that help your clients boost convention rates.

Best AI Tools for User Data Analysts:

  • Research AI: This tool automates your data analysis tasks to save you precious items and resources. Analyze customer actions to efficiently identify unique patterns and emerging trends and create a winning UX strategy.
  • Julius AI: Julius AI integrates with existing data platforms, automating their data analysis tasks and enhancing their capabilities. This AI interprets and visualizes complex data in an intuitive, user-friendly manner, making it a valuable tool for both novice and expert UX designers.
  • Luzmo: This data analysis platform was created especially to enhance SaaS product performance. Use Luzmo’s user-friendly dashboard to collect data, gain invaluable insight, and create a profitable SaaS user experience.

Create Accurate User Personas

Today, understanding and connecting with your target audience is more crucial than ever; therefore, creating a user persona becomes an essential step for exceptional UX design. A customer avatar offers an accurate representation of your ideal audience, from demographics to behaviors, enabling you to make better UX design decisions.

With the data you can collect and analyze with AI tools, you will have enough insight to create a precise user persona. However, AI for UX design takes this process one step further. AI tools can analyze the data for you and deliver an accurate user persona in minutes.

Use AI-driven persona creation to streamline the process and generate more accurate representations of your target audience.

Useful AI Tools For User Persona Creation:

  • Insight7: Insight7 positions itself as one of the most powerful AI tools thanks to its advanced algorithm that conducts insightful data analysis, incorporates user behavior predictions, and continuously monitors users’ interactions to provide real-time user persona updates.
  • UXPressia: UXPressia is a user-friendly AI platform that enables you to create detailed audience persona templates. It seamlessly integrates with other data sources and tools to create a user persona with the most up-to-date information.
  • Delve AI’s Persona: Delve is a unique AI tool that leverages sentiment analysis and natural language processing to deliver data-driven user personas. This tool dives deep into online conversations and user feedback to obtain valuable insight and generate meticulous audience personas.

Easily Craft User Journey Maps to Customize User Journey

Crafting User Journey Maps with AI

A crucial aspect when working on UX designs is having a clear understanding of how users move through your product – What is their first interaction with your product? What are their intentions and goals? What does their experience look like?

User journey mapping is an essential task of a conversion rate optimization checklist no UX designer should ignore. It is a time-consuming task that involves user research, vast data analysis, and creating an accurate step-to-step user flow.

Thankfully, AI for UX design can take the heavy lifting for you and can help you create user journey maps in the blink of an eye. You can then use that map to improve your website, SaaS, or B2B customer journeyand smoothly guide users through your conversion funnel.

AI-powered tools to create User Journey Maps:

  • InMoment: This is a powerful customer journey mapping AI tool specifically benefitical for e-commerce stores. InMoment gathers valuable data from users and clients, including in-store purchases and online behaviors, and analyses it to help you improve your UX strategy.
  • Smaply: This a template-driven tool that allows you to create customer journey maps, audience personas, and stakeholder maps. It is highly user-friendly and enables multi-access to enhance collaboration, making it perfect for UX design teams.
  • Clarabridge: Clarabridge collects user feedback from all possible sources and analyzes it to tell you how people feel about your brand. Use this AI tool when users are already talking about your business to understand user sentiment and improve their UX journey and experience with your brand.

Improve Design Prototyping and Testing

Design prototyping and testing are fundamental steps in creating an exceptional UX experience. This task enables you to identify weak or underperforming areas and make usability improvements.

AI is revolutionizing this process in several ways, from creating complex simulations of user activities based on actual data to delivering a range of possible input scenarios. In addition to more closely reflecting real-user behavior, AI-driven prototypes save designers time and resources.

Good AI tools for UX design prototyping and testing:

  • Applitools: A cloud-based AI platform that enables you to create prototypes and test your project across multiple platforms, including websites and mobile applications. It allows you to compare different versions of your product to identify bugs or troublesome areas and improve your application’s visual quality and UX.
  • Uizard: This tool combines AI and machine learning to turn your design sketches into functional prototypes based on real-world behaviors and the latest design trends.
  • Mokitt AI: Mokkit offers a wide set of intuitive features that speed up the prototyping and testing. It is an ideal tool for collaborating between UI/UX design teams and creating visual prototypes with ease.

Enhance Your Design by Adding UI Elements

UX design is closely intertwined with user interface (UI) design. Combining good functionality, intuitive design, and aesthetic appeal is the perfect recipe for ensuring customer satisfaction and delight.

AI tools with UI integrations are essential for UX designers, allowing them to create visually appealing interfaces that put the user at the heart of the design and guarantee an exceptional user experience.

Some AI tools to elevate your design with UI elements:

  • Adobe Sensei: This tool comes with a vast library of icons, color palettes, logos, and typefaces and uses predictive analysis to recommend the ones that better align with your brand’s unique identity and guidelines.
  • Colormind: A powerful color scheme generator that uses deep learning to provide visually appealing color palettes that match your brand’s personality and appeal directly to your target audience.
  • Fontjoy: As a designer, you already know the importance of typography in web design. Fontjoy uses AI deep learning to generate the perfect font combination for your UX project, ensuring readability and visual appeal.

Automate Design Workflow to Streamline Team Efficiency

Automating workflows with AI for UX design

A rising number of design teams are turning to AI for UX design to complement and streamline their workflow by saving precious time and increasing productivity and creativity.

UX designers can now create smarter workflows in which AI takes over most of the heavy and time-consuming tasks while they focus on other essential steps and the creative process.

All the AI design tools mentioned in this article will enhance work efficiency.

These are 3 more AI tools to further boost productivity: 

  • FigJamAI: If you and your team use Figma for projected designs, you must try FigJamAI, an AI tool that automatically generates templates, brainstorms ideas, and automates repetitive tasks.
  • Notion: Another invaluable tool for UX product designers. Notion is the all-in-one ideal workspace where you can brainstorm ideas, create theme boards, track task progress, and collaborate with the rest of the design team. Notions AI-integrated features, such as content generation, grammar check, and smart searches, enhance productivity while keeping you focused and organized.
  • Brainpool AI: Use this AI tool to monitor your team’s performance in real-time and receive AI solutions to eliminate downtime and maintain efficiency across all your teams.

Final Thoughts

AI for UX design is not only here to stay; it will also continue to expand, and, with its expansion, designers will have access to invaluable tools and resources in the palm of their hands.

If you and your team have not taken advantage of AI yet, I advise you to incorporate it into your projects. Start slow; choose one of the AI tools mentioned in this article and apply it to your workflow. See how the power of AI works for your benefit and enables you to create unique and extraordinary user experiences for your clients.


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