Off-page SEO takes place outside your website. It includes all the links, accounts, listings, or articles associated with your business. It’s one thing to write about your business. However, it makes a much stronger statement when others write about you. After all, the main goal of search engine optimization is to have a variety of sources mentioning your company in search queries related to your industry.
One way of boosting your business’ off-page SEO is increasing your social media presence. The majority of people spend an impressive amount of time on various social media platforms. This is why a strong social media content creation strategy needs to include multiple platforms. Maintaining a consistent posting schedule can help you increase the followers leading to more interest in your business and therefore increasing your online visibility, very much like web design, social media plays a huge role in your website rankings.
Any digital marketing agency that wants search engine exposure for its clients can use a digital marketing technique called link building. This also works with using hashtags and other elements within social media marketing to ensure better ranking results.
While some Chicago SEO companies claim that link building is a black hat technique, others consider it as a grey hat technique. We believe that it's a matter of execution and implementation that will provide great results on the website. By following the best link-building practices, Alpha Efficiency will ensure that your website never gets penalized by search engines.