Pay Per Click Services – PPC agency in Chicago

Alpha Efficiency is miles ahead of the competition thanks to our specialized team of PPC account managers. Whether you wish to increase your website traffic or conversion rate, our PPC agency Chicago will deliver a paid search campaign to maximize your ROI.

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Hire our Google Ads Agency in Chicago And Give Your Brand First Page Exposure on Google SERP

Google Ads is an unmatched source of prospective leads and customers, reaching more than 90% of internet users worldwide.

Google holds 90% of the search market and processes over 3.5 billion searches a day, making it the perfect avenue to build awareness for your brand and business. For queries with high commercial intent, sponsored ads take 2 out of 3 clicks on the first page.

Our professionals over at PPC agency Chicago will create and manage online marketing campaigns tailored specifically to meet your company’s aspirations. Our PPC services include:

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” (Beth Comstock, Former CMO & Vice Chair, GE)

PPC is much more than just a “set it and forget it” strategy that picks up pace over time. It is instead an ongoing process that requires regular adjustments to produce the best possible results. When done right, it generates leads and conversions at a high rate. Unfortunately, we have seen way too many businesses invest in PPC campaigns but fail to achieve a positive ROI over the years. Among other reasons, the most common one is putting an emphasis on clicks instead of conversions. This kind of practice can increase the publisher’s revenue but will do little for your own. This is why it is vital to choose your PPC managers wisely and settle down for nothing less than a positive POI and high conversion rates.

If you are a business owner, you are well aware of the amount of time you have to spend daily on managing your business. Running a PPC campaign requires commitment and focus. Years of experience have assured us that building a PPC campaign from the ground up is much more cost-effective than relying on built-in recommendations and strategies such as targeting expansion in Google Ads and max CPC bidding.

importance of date for proper ppc campaign

Our strategy relies on data, not guesses

When setting up PPC campaigns, there is no “one size fits all” formula. Every industry requires a different approach. Experts at our PPC agency Chicago use Google Keyword Planner and SEMRush to generate keyword ideas specific to your line of business. We utilize the competitive data that these tools provide to craft a campaign that fits your specific goals as well as your budget. Additionally, our web design agency in Chicago works together with PPC managers and uses Display ads to create alluring banners that scream for interaction. Schedule a call to get your custom-made Google, Facebook, Bing, Outbrain, or Taboola PPC campaign.

Creative without strategy is called “art.” Creative with strategy is called “advertising.” (Jef I. Richards)

Ads Company

Our Facebook advertising services can help your business build an array of online followers on the world’s biggest social media network, thus increasing your brand awareness, lead and customer generation, and revenue.

Your brand is what people say about you when you’re not in the room. (Jeff Bezos)

Facebook has a massive audience of over two billion monthly users. This is why a well-organized Facebook ads campaign that combines advanced targeting options and diverse ad types is a must-have for businesses that aim for growth and expansion. Our Chicago PPC agency offers Facebook ad management services that help your company take complete advantage of this social media giant. This includes creating a comprehensive strategy, landing page optimization, writing ad copies, launching ads, and monitoring their performance. We’ve listed some of the benefits you’ll enjoy when partnering up with Alpha Efficiency:

  • Increased brand awareness via Facebook
  • More time to spare while we manage your Facebook ads campaign
  • Expert advice from our Facebook advertising staff
  • Optimized ad clicks, ad spend, and conversions
  • An edge over your competitors
ppc ads company

eCommerce PPC Advertising

“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.” (Joel Anderson, CEO - Walmart)

Every online store could benefit from increased conversion rates and enhanced brand awareness. To help business owners achieve their goals, our digital marketing agency developed an advanced Chicago eCommerce PPC management method for eCommerce businesses. Professionals from our Chicago PPC agency will:

  • Conduct keyword research to help you understand different ways potential customers are searching for your products or services
  • Choose the right platform for eCommerce PPC advertising
  • Measure your PPC advertising campaigns by following advanced metrics
  • Make necessary adjustments to maximize return on ad spend (ROAS)
  • Use advanced strategies to prevent Google Ads click bot from draining your budget

Our Chicago PPC management services also include landing page optimization. In collaboration with our web development team, our PPC professionals will aim to improve the chances of your visitors converting by providing them with an enhanced user experience on your landing pages.

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video PPC advertising company

Video Advertising

All successful businesses have one thing in common: Effective advertising. As the world turns digital, companies that strive for success need an experienced digital marketing agency that uses data to fuel creativity to navigate the digital landscape.

Creativity is intelligence having fun. (Albert Einstein)

Our Chicago PPC management services include video advertising as well. We will create engaging video advertisements geared toward building your online reputation, increasing your company’s presence, and encouraging word-of-mouth marketing. Alpha Efficiency employs strategic thinking to generate the results you are looking for. We will also refresh your current campaigns in case you are not satisfied with the results.

Around 70% of consumers claim that they prefer video ads to text ads. By using proven techniques for captivating the attention of internet users and delivering brand stories, our digital marketing agency can help you enjoy the benefits of video advertising - which include:

Conversion rates boost - from email marketing conversion rates to amazon advertising conversion rates, well-crafted videos can evoke emotions and influence the decisions of your potential customers.

Increased click-through rates - Videos allow you to hold the audience's attention for a longer period and represent your products or services in a more engaging way. If you are having trouble getting people on your landing pages, experimenting with this form of advertising could be a game-changer.

Engaged mobile users - By implementing subtitles in your videos, our Chicago PPC company can make your advertisements enjoyable to people who are using mobile devices in public places as well.

More shares on social media - Since people love sharing interesting videos with their friends, branded videos are one of the most powerful tools in social media marketing. By analyzing the habits of your target audience, Alpha Efficiency can help you publish the right videos at the right time to get more social shares.

Display Ads

“Nobody counts the number of ads you run; they just remember the impression you make.” – (Bill Bernbach)

Display advertising is one of the most used forms of online marketing. When done in the right way, it has the power to draw in your ideal customers and allure them to click through to your landing page. Whether your goal is to generate product awareness, promote your brand, or increase leads or sales numbers, PPC agency Chicago will create a display ads campaign that will help you reach these milestones and make meaningful connections with your customers. We’ll ensure that your ads are shown to the most receptive audience through targeted display advertising, thus sending the most relevant traffic to your website. PPC managers from our digital marketing agency, who know how to increase PPC conversions, will constantly monitor your advertising campaign and make adjustments when necessary to achieve better results.

PPC displaying ads

PPC Remarketing

PPC agency Chicago delivers competitive remarketing campaigns that transform paying customers into recurring customers. With almost a decade of providing exceptional results and unmatched experiences to our clients, our industry-leading remarketing services can help your business monetize its online presence.

A good advertisement is one that sells the product without drawing attention to itself. (David Ogilvy)

Remarketing campaigns are a powerful tool for increasing revenue since it offers your company another chance to entice users to purchase your product. Thoughtfully orchestrated proactive remarketing campaigns that target and re-engage prospects as they move down the sales funnel will help you always keep your brand on top of your customers’ minds. By using website analytics and cross-referencing the data they collect with your target audience when writing Google Ads copy, account managers from our digital marketing agency will address your future customers' needs, wants, and concerns. Our custom ad strategies, advanced technology, and seasoned advertising team are sure to provide your customers with an unparalleled experience.

ppc remarketing services
PPC keyword research services

Keyword Research Services

When it comes to attracting high-quality traffic, using the right keyword will bring you much better results and a higher Google Ads quality score than simply overcrowding your ad copy with multiple keywords. Keyword research involves finding relevant keywords that your competitors are searching for, so you always stay a step ahead. However, the only downside is that this process takes a lot of time and resources. This includes using the right tools to pull keyword data, organizing keywords in a spreadsheet, doing search intent analysis, as well as filtering out any irrelevant keywords.

The difference between the almost right word and the right word is the difference between the lightning bug and the lightning. (Mark Twain)

With searcher behavior and volume constantly shifting, smaller companies usually get stuck redoing this laborious task. There is only so much a man can do. With our SEO firm in Chicago by your side, you are entitled to set your goals high. Thanks to tools such as SEMRush and Google Keyword Planner, our paid search marketing team focuses on finding high-intent product and service keywords to target throughout your campaign. Conversion rate optimization SEO is one of the core competencies of our digital marketing agency.

When do you need Chicago PPC services?

“An ad is finished only when you no longer can find a single element to remove.” (Robert Fleege)

To ensure growth for your business, it is vital to choose the right strategy for enhancing its online presence. For most business owners, the choice comes down to SEO vs Google Ads. Even though optimizing your website for search engines is the best long-term digital marketing solution, it requires some patience. There is no reason to not use both approaches - even big companies use PPC advertising for achieving specific goals. Your business might benefit from our Chicago PPC services if you want:

  • To see results faster
  • To retarget potential customers
  • To promote innovative products or services
  • More control over budget
  • More control over traffic quality

PPC advertising is constantly evolving with changes in technology. Join our digital marketing agency on the never-ending quest of finding a perfect PPC strategy, and we will give our best to craft one for your business.

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PPC agency in Chicago

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