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iPhone 5 from iPhone 4 owner’s point of view

The glorified iPhone 5 announcement passed a couple of days ago, and I wanted to leave my thoughts related to that event. iPhone 5 is a good phone, but it’s not what I’ve expected. As many of other people, I wanted a little bit more. This way I am getting what every other Galaxy S3 owner has for months already.

Except for the design.

Courtesy of Raizal007 from Flickr, click the photo for the original

That design does impact my buying decision

My best friend actually told me that he thinks both phones look the same, but in my books… That slick unibody aluminum design does look rather spectacular. Glass has been proven to be quite fragile in the close encounter between it and concrete. And I don’t like buying extra protection for the sake of protecting the phone. It’s expendable product anyway. If you can’t replace it easily with a new one, maybe you should get a cheaper one?

Is there anything that I can do with new iPhone, that I can’t already do with my current one?

Apart from the Siri (still got iPhone 4), I wouldn’t get too much improvements in terms of functionality. I don’t see anything that I could do with new iPhone that I couldn’t already do with my current one. Except for being that cool guy who has the shiny new phone.

And that vanity fair will only fly in Serbia. When I reach the states, it’s going to be welcome to the land of everyone has the same phone. So I am going to be, “yet another retard” with an iPhone.

Will I buy it?

Yep, of course I will. But unlike before I won’t be in the rush to get it. First of all, I will wait to get a sim free phone. I am a huge hater of contracts, hence I will wait to get enough hard cash to get it. Than the second thing I am waiting for will be stable jailbreak of iOS6 for it.

I am a huge fan of customization, because that allows me to run my fully customizable system. And only in that system I have my frictionless productivity. It will take a couple of months to crack the new hardware. So prior to that, my iPhone 4 will do the trick as perfectly as it does so far.

Why will I upgrade?

  1. First of all my current phone has 16 gigs of storage. This doesn’t satiate my needs anymore. I know I will pay 100–200$ more for something that costs them 10–20$. I will create a lot of videos when I move to USA, and that extra space will be just right.
  2. I need more RAM. 500-ish megs of ram does run out rather quickly under my usage. Especially with full blown jailbreak and a bunch of tweaks that break my apps from a time to time. It gets my device sluggish and slow sometimes. If I don’t think about the apps that are running in the background. Hence I need to shut them down from a time to time. Getting rid of the friction
  3. The sexy unibody aluminiummmmmmmm

Is it justifiable to dish out that kind of money for those tiny improvements?

Well, it’s a buyers decision in the end. When we are buying products, we’re not only buying the characteristics, we are buying the way we feel. And Apple has got the sweet spot with our emotions. It’s the core center of their money making machine.

And in the end, when something is free, the price is your privacy. And I believe, and I have that feeling (even though I might be completely wrong), that I am safer with Apple’s servers than I am with Google’s.

Cause I don’t believe in free. When something is free, you are not the customer, you are the product.

Will it increase your productivity?

Answer to this question is: One answer doesn’t fit all. If you have iPhone 4 or higher, you won’t get an upgrade in terms of functionality. If you are coming from a different platform, or you are a newcomer to smartphones, this is a good buying decision, if you aim for the high end device.

So overall answer is yes, but it’s not a significant improvement.


The deal today is that even “lower end” devices are equally good choices. Smartphone market reached the point of maturity, the same way it happened to the computers when we reached “the Pentium era”. The differences between the computer generations were shrinking, and there wasn’t too much of an improvement in terms of functionality between one and the other.

Since I consider the phones are “expandable” products that I replace on a yearly basis, I don’t think that buying a brand new phone is financially savvy decision.

Even the phone I’ve got now was bought from someone who upgraded to iPhone 4s. That way I don’t have to think about incidental damage that will inevitably happen during it’s lifetime. And when it happens, you won’t be that disappointed.

I am way more excited about earbuds! 🙂

Brian Djordjevic
About The Author

Brian Dordevic

Bojan is Marketing Strategic Planner with a passion for all things digital. Feel free to follow him on Twitter or schedule a consultation call with him.

2 responses to “iPhone 5 from iPhone 4 owner’s point of view

  1. I disagree with “it should have been more” attitude of a lot of people towards the iPhone. Quite a few things are different. I am slowly warming up to the bigger size – even though I have big hands, I don’t want to be holding a tablet to my ear – something that everyone with new android devices seem to be doing these days. Smaller size and faster processor/ram and addition of LTE (where it is supported), while still maintaining the same or better battery life is nothing short of amazing. Yes, it does not have NFC, nor does it make coffee (I’m sure there is an app for that), but I cannot wait to upgrade mine once I return back to the states.

    My main reason for upgrading thou is the decision by Verizon to leave the phones unlocked so I will finally be able to buy and use data SIMs as I travel all over the place and not feel like I am back in the 90s once I step off the plane outside of the US.

    Also, I found it funny your poking at the US market saturated with iPhones – in my experience it has been completely the opposite. Most of the people I know in the US are using Android phones these days, mainly because they are cheap and heavily pushed by the carrier store employees. In Europe, I tend to see people with iPhones all over the place. Just today I was riding the Ubahn in Munich (while listening to your podcast with the Evernote book author, very interesting!) I glanced at four people that got their phones out to either check time or mess around with their playlists. All of them were using iPhones…

    1. This comment really made my evening. It is so awesome that the audio content that you produce gets consumed on the other part of the planet, while physical activity.

      For example, I love listening to podcasts while working out. So it seems metaphysics rule apply in online world as well. You attract those people you tend to click with.

      Don’t get me wrong, I am upgrading as well, when I get to the states. Just my feelings towards the new phone aren’t “hasty” as they used to be (for example when I was upgrading from Android)

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