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Though mobile visits account for the majority of drop-ins to webshops, the mobile conversion rate is still way behind those evident in the desktop con...

An excellent landing page is one of the most crucial aspects of marketing optimization. Creating a meaningful and alluring landing page will do wonder...

Not so long ago, visitors looking at different websites from their phones were forced to switch between classic and mobile views. In the beginning, co...

PPC marketers rely heavily on data when planning the next step for their campaigns. Although it is a no-brainer to say that campaigns should be target...

Some might say that crafting strong Google Ads copy is no rocket science, but given the small number of characters on the search engine results page, ...